Leah Gervais:

Hey visionaries. Welcome back to the Your Biggest Vision show. It is your host, Leah and today’s guest is Krissy Muntz.

Krissy Muntz:

Hey, how are you doing?

Leah Gervais:

I’m good. How are you?

Krissy Muntz:

I’m good. Thank you.

Leah Gervais:

Thanks for being here.

Krissy Muntz:

Of course.

Leah Gervais:

Krissy is a one of my masterminders and she is also an alum of Scale Your Side Hustle® and she has quite the talk for, so she has a really cool niche and really cool business. Really cool energy. You guys are gonna love her.

And I wanted to just have her on the show today to talk a little bit about her business, and then also share some of her wisdom in how she’s grown her followers on tiktok. Cause I know a lot of you guys are interested in TikTok and growing your followers on tiktok and reels and stuff like that. So let’s dive in Krissy. Why don’t you tell us a little bit about the origin of your business?

Krissy Muntz:

The origin of my business started about three and a half years ago with the birth of my daughter and I had no idea what to do with her. She came in kicking and screaming. She was a wild little baby, not what I expected at all. And conventional parroting methods just were not working like, wow, I had to go a more spiritual route, just cuz the conventional books, the mom groups, the pediatrician advice, not, not working so a more spiritual route and found literally all the answers I was looking for in the spiritual realm.

And it made me think there are so many mothers who are probably dealing with the same thing who are still dealing with like the same problems and also not feeling seen, not finding the answers they’re looking for. And a lot of people probably aren’t even thinking to go spiritual, you know, as a mainstream society, we’re taught just to stick with the basics and go with what the pediatrician says and not even take another avenue. So that’s, what’s really motivated me to, you know, speak my voice and talk about it.

Leah Gervais:

Wow. Were you always spiritual or did this bring you to spirituality or a new level of spirituality?

Krissy Muntz:

A whole new level. I knew up Catholic, so, you know, God, I knew the players, I knew the gay, like I knew how religion worked. Um, it just never really resonated with me. It felt fine, but it, it just was like, really there’s like this dude and we like it.

It’s all like we don’t have it in ourselves. We have to look outward. I kind of always knew that we had the magic within us. So then I was exposed to this new level of spirituality and different teachings and different new ways of looking at things and perceiving, it just clicked. It just, it felt like coming home. It just,

Leah Gervais:

Oh my God. I love that. What a beautiful way to put it. I have somewhat of a similar background. I mean, I also grew up Catholic and though it wasn’t the birth of my child that kind of brought me to more of a spiritual way of thinking for me. It was, I remember reading the science of getting rich and I like, I almost cried because it was just so full circle to me. So I think it’s amazing when you have that experience of just being like, this is what I’ve always known, but never been able to put into words.

Krissy Muntz:

That’s exactly it. It just like clicks and it’s like, yeah, for me, it’s a sense of like my soul connecting with my human body. Like it’s all coming together. It all just clicks. It’s like, oh yes, this is the way, you know, that’s kind of how it felt to me.

Leah Gervais:

Beautiful, beautiful. So, so before we kind of get into how you parlay that into a business, you know, I, I know you fairly well at this point, Chris, um, you have such a beautiful energy about you. You’re such a positive person and I just feel like you always have such a trusting nature about you, which is why I think you’ve been so successful because you’re always looking at how things could work out instead of why things aren’t, which is, you know, not what most people do. 

So when I imagine you going through the challenging time of the newborn phase, which I am fresh out of, so I know it’s already a challenging time and it sounds like for you, it was even more challenging. How do you, do you think that you naturally were able to get through that because of your natural person? How did you, how did you stay? How did you get through that and how do you think that that’s made you a better entrepreneur?

Krissy Muntz:

It’s showed me like a level of perseverance that I did not even know. I had like it wow. Led me to really see how strong I was. And it also honestly made me rethink everything in my life. I was grown up to be like a natural people, pleaser. I was taught to sacrifice everything for your family, for other people. Um, I was literally just raised to make other people happy. Wow. That how, and then I had this human that had to come first.

So I had to create boundaries and I never thought before I had to have hard conversations that I never had to like have before. And I think I would not have gone to those places without my daughter. Mm-hmm I think naturally it would’ve taken a lot for me to get there, but since I needed to, in a sense, protect her, her guard, her and put her first, it made me just, um, dig deeper into myself and my healing on a level that I would’ve never done in, in my entire life.

Krissy Muntz:

And it just made me, um, just little things too. Like everything’s a phase we’re gonna get through this, you know? Like it seemed when you’re in it, like, you feel like the world is ending, your life is gonna be like this forever, but then you realize like looking back, like it was only, you know, three months, six months, like nine months, I always kind of looked at it in chunks and being like, somehow just staying positive, just knowing that I’m gonna get through this.

And if my daughter lives to be a hundred, like the first six months of her life are like the smallest percentage ever. So, you know, just always knowing that we’ll get through it, it’ll make us stronger. It’ll bring us together. And also that kind of it’s happening for me. Not to me. That was, oh my God. That was so hard.

Cause you know, when you’re up all night up all night with a screaming infant and you’re like, why is this happening to me? Why, why? You know? And it’s like calm down, you know, it’s just so hard in the moment. It’s just so hard in the moment, but it’s just like learning to reframe your thought. It’s been like, it’s okay. Like we’ll get through this. You know,

Leah Gervais:

Totally. I, I think one of the most beautiful lessons that my having my baby has taught me and, and that I think it’s very applicable to entrepreneurship is something that we say a lot, but I didn’t, I don’t think I really learned it in my core. How powerful a new day, you know, because you can have a day where it just feels like you don’t know which weight is up.

You just could not get ahead of your game. Your baby isn’t feeding is enough. And then he’s tired when he should be feeding and he’s feeding when he should be sleeping. And you just sort of feel like, why is everything upside down? I don’t know what’s wrong. I don’t know if I’m doing this right. You know, and it can just feel like you had all the best intentions for the day. And none of it went is planned.

And there’s so much beauty in knowing that tomorrow’s a new day. Whatever happened today is, is gone. It’s in the past and it’s, and, and you truly do get a fresh slate every day. I mean, unless the baby’s sick or something, you know, as long as they somewhat slept, you get another chance to try to get on a schedule or to try feeding differently or to try sleeping differently or to try to swallow the nap or whatever the hell you’re, you know, trying that day.

And it’s such a beautiful gift that every day we do have a new chance to start again. And I think logically, I always would’ve been able to say that, but it wasn’t until I had him that I was like, oh my God, this is how life is like, no matter what goes wrong, you know, you have the opportunity to go to sleep and change your energy and start and greet the day differently. So it really is beautiful. These, these hard times and the lessons they teach us,

Krissy Muntz:

It is. Yeah. And now that my daughter’s three and a half looking back, like there were some dark times, like I’m not, I’m not gonna gloss over it, but, um, I truly am, am who I am today because of those dark times. Like, honestly,

Leah Gervais:

So, wow. Oh gosh. And I just know you as such a cheerful person. So do you have, do you have an example, do you have a specific thing you, you want to, or willing to share about in those early days when it was an example of something that kind of pushed you into the direction that you’re in now?

Krissy Muntz:

Um, I, I feel like the, the thing that, um, and it’s still kind of is something that that’s on my heart always is, uh, this notion that, you know, like our babies are like, uh, Paris Hilton and her dog, we just dress ’em up. They’re here for our entertainment. Like our babies are here for our enjoyment and having a little girl, it was also like, you gotta dress her up.

She’s gotta be dressed up, put the bow in her hair, like, let’s go like, and I got to see the molding of how we are molded as women at such a young age. You know, like my daughter was supposed to show up, dressed perfectly, let everybody pass around and be, you know, a perfect subservient baby to everybody. But she is not, she is very salty and she, she is very cranky.

Having to protect and I’m gonna say protect, I’m not sure what the word is, the correct word, honor her, honor her energy, honor who she is as a human being. Um, I had to really have a lot of hard conversations. I had to disappoint a lot of people. Mm-hmm I had to, um, be like my daughter, isn’t a sleeper and we are at target, like, and that’s okay. You know, like my daughter, she doesn’t have a bow in her hair today and you know what, that’s okay too. 

And it’s kind of seen also what my values were like, is this something that’s really important to me? Or is this something that society has placed on me? Mm. Um, you know, is this something that I value is having a bow in her hair of high value to me? Is that gonna help her later in life? Basic hygiene? Yes. But, you know, showing up in a beautiful dress all the time. No, that’s probably, you know, just societal pro programming.

So, um, and I think also like, a boy, having a boy, like you’re gonna have those gender roles too, that you know, placed on you. So I think that is something that I really had to, it really came at me hard in the very beginning. I was like, I’m barely hanging on here. You know, I breast, I’m a mess. My body is a mess. And here you are coming to my home and kind of berating me cuz my daughter doesn’t have a bow in her hair.

Leah Gervais:

I know it, I know it.

Krissy Muntz:

So it’s really, um, all the expectations and I really had to fight back and I really had to get comfortable with my own values and comfortable with saying, no, that’s not, that’s important to you, but that’s not important to me. So, and that’s just one example. I mean, you can go on and on forever.

Leah Gervais:

Yeah. So good. So, so I’d love to hear a little bit more about kind of the, the pivot that you went through that led you to the, the work that you do now, which is that you, you, you started looking toward the spiritual world and spiritual healers to support you. Can you tell me a little bit about what that journey was like?

Krissy Muntz:

I just on a whim with a friend, went to a native American healer, my friend wanted to go and it was kind of expensive, which as we know healers are, and she’s like, I cannot afford it. But if we do a couple session, I can afford it. And so she called the woman and said, we’re not really a couple, but can we have a couple’s sessions, and God bless, the woman was like, yes, come in. 

And she did a session for both of us. And she, we were wrapping up with my session and she said to me, and the woman turned to me, she how’s motherhood going for you. And at this point, my daughter’s maybe a year and a half and I’m like still in it, I’m in it. Yeah. I said, you know what? And I was just like, I’m just gonna be, what do I have to lose? Right. I’m gonna be honest with this woman. She just read me my future. So might as well be honest with her.

And I said, you know what? I’m having a really hard time. I’m really struggling. It’s not what I expected. It’s not what I had in mind. It’s really not clicking with me. I’m really struggling. Yeah. And then she just was, went into this whole thing about how my daughter was a celestial and how she is having a hard time adjusting to earth.

You know, she was like having buyers remorse about coming back to earth. And that’s why she was struggling so hard and it just clicked. And it’s so funny. I remember one night when my daughter was screaming her face off, she was a teeny tiny. And I looked at my, my husband and it came outta my mouth. I said, she doesn’t wanna be here. Wow. She doesn’t want to be here. And my husband looked at me like, what do we do with that? Right. Like All right, cool. She doesn’t wanna be here. Like what do we do, she’s here.

Leah Gervais:

Right. Right.

Krissy Muntz:

So hearing that mirror to me, other’s intuition was on. And that this is a thing, like a quote unquote thing that, um, is very, you know, known about in the spiritual world now. It just made me feel so comforted and so seen. And just so like not crazy, you know, like my struggles were legit. And um, so she kind of gave me some tips about how to make her feel more comfortable on earth, like play celestial music, you know, nice warm blanket, you know, just kind of things to make her just feel comfortable.

Cause the lovely woman, she didn’t say like, you know, she was pretty much like good luck. Here’s some things you can do. You know? So then when I got home, I, I did, I just needed someone that I could work one on one with like a coach. So what ended up happening was I found this spiritual coach who I went to to help me with my daughter. And it turned out, it was like, no, I was really supposed to be there for her.

Like for me, I was meant for her, for me cuz my daughter was a reflection of me and so much more. So anyways, so I start working one on one with the spiritual healer, we go down this like road and then I find out that like, you know, my destiny is to be here and to share my story and to help other people. So there it is. Wow.

Leah Gervais:

Oh my God, I have so many things I could pull out of that. I mean, first of all, just from a standpoint of, of entrepreneurship, what a beautiful example of healing your and then helping others with it. And I think that you have been able to give permission to yourself to share your story and to actually make your own work out of it and to help others that are going through something similar is so powerful.

And what you do is so unique. You know, I work with, as you know, I work with entrepreneurs that are starting your businesses all the time. And a lot of times they say, I don’t know what to, I don’t know what business to start or I don’t have an idea. And it’s like, have you, have you solved a problem in your own life? Because if you had a problem and you’ve solved it, someone else probably has that problem.

And what if that is just enough to start? And I, you know, I think that there’s a lot of, kind of like generic examples of that. Like, oh, well I was unhealthy. And then I turned healthy. Now I wanna help people be healthy. And so I’m a health coach or even what I do is relatively generic. I started my own business and now I help people see how they can start their own.

And, and so, um, you know, just sort of like a, you don’t hear it every day kind of example, yet that doesn’t mean it’s uncommon or irrelevant or that a lot of people aren’t dealing with it. So I think it’s so courageous and such a just pure example of what entrepreneurship is at its core, which is just helping people solve problems. You help solve yours.

And now you do that for others. And the other thing I think amazing about your story is the fact that you just found that you had the open mind to be receptive to wherever that solution or solution isn’t a great word, but like wherever that sort of information could come from or wherever that kind of like next step and wherever the universe was guiding you to, it’s very clear the universe guided you, you to this native American healer and that the kind of dots connected from there.

But I feel like not everyone has that open-mindedness and has that just receptiveness of, you know, I’m gonna be willing to open up about my experience with motherhood, which is kind of hard to do, or I’m willing to hear something I might not wanna hear or I’m willing to tell someone something that might be uncomfortable.

So I mean props to you on both of those things in, in so many ways, but also I, I really hope that people listening to this can extract those messages from Christy’s story. So then you start an account about this, then you start realizing you can help other people do this. What did that look like? Did you have any fears come up, tell me a little bit about their early stages of that.

Krissy Muntz:

Oh my God. So many fears, like the fear of being seen, like being vulnerable and being seen are just naturally, excuse me, naturally, just like two fears that I had. And so I’m like, oh, you want me to share my story? Put myself out there, mothers are judged for everything, everything, you know, others are judged.

Um, and just like being seen and saying like, I, well, just being seen in general was very, very hard and it really, it really took God like an active courage to like really get out there and share my story and let it be seen. But I just remember how, how I felt the first time I was seen the first time that like my story clicked. And I was like, if I could offer this to just like one person, like if I could just offer this to one person, then, then I know the power in that, in that feeling.

Leah Gervais:

Right. Right. And then it’ll be worth it. So why’d you choose TikTok?

Krissy Muntz:

Well, I was told from my, my mentor that I needed to go on TikTok and grow my followers on tiktok, and this was about two and a half years ago. And at that time it was like 18 year olds dancing. And I was like, no, I am not gonna go on TikTok. I am an older, older woman and I’m, I’m not dancing. Right. Like I’m not a teenager and I am not dancing. Right. And she’s like, no, you have to go on TikTok. You have to grow your followers on tiktok.

Leah Gervais:

Like, wow,

Krissy Muntz:

Like, oh, I went on TikTok, kicking and screaming and now I love it. I’ve now grown my followers on tiktok like crazy. It’s my favorite platform. It’s where I feel most at home. I it’s, I really was so resistant to go on there. And I think I had growth quickly, which obviously the ego loved, which helped me show up more are mm-hmm . But it also showed me that I had, I could click with people. I could connect with people. I could build an audience and, and people resonated with my story.

Leah Gervais:

Mm-hmm so, um, because it wasn’t like your thing and you weren’t there to like dance or, you know, edit videos, all fancy. Do you have any, any kind of behind the scenes you wanna share, like, cuz I’m sure so many people listening to this can relate to you. What does it look like to create an easy video for you? Do you take a selfie for 15 seconds and call it a day?

Krissy Muntz:

You know what? It was just in the very beginning, it was me talking. It was just what’s on my mind today or I kind of went through like my journal and I picked out things that I was like, Hm what’s interesting. Like what, what, what should I talk about today? You know? Totally.

And it was me walking down the street, filming myself, me in my living room, filming myself. Like I have so many videos of just me and my kitchen table filming myself. You know, it was me talking a lot in the beginning and then I kinda got we into like the fun sounds and you know, you can kind of be a little bit more playful, but in the beginning it was literally just me talking and people’s comments are amazing.

That’s the beautiful thing about TikTok is that you can make a video based comments. Yeah. So someone can comment or ask a question and it’s like a whole new set of content that you can create or it’s another series you can make or it’s like a springboard and you’re also building your community. So I found it really easy. Um, sometimes I do get like stagnant sometimes I’m like, Ugh, what should I make now?

Or, you know, my flow just need to take a break cuz my creative flow isn’t there. But in the very beginning, it, it really content was not a problem because there were so many questions and so many interactions and um, I could really see what my audience wanted, more of what they wanted to hear and what they wanted to learn more of.

Leah Gervais:

Hmm. And uh, and you have, have, and were able to start selling things from TikTok. Right. Which I think is the most important thing for business owners is it’s not just about your followers on tiktok. It’s like, are they actually converting to your business?

Krissy Muntz:

Yes. I think the lives help cuz they kind of have in action. Um, I think that helped and just talking about what you’re offering and then I learned in scale, your height side hustle, um, scale your side hustle, the beauty of the optin and I created some really powerful, I’m gonna Saya. I created some very powerful optin

Leah Gervais:

You go as you should.

Krissy Muntz:

And they attracted a lot of subscribers and I was able build my email list off of that, you know, just directing people to my free resources and my bio talking about my free RO resources. Everyone loves a freebie and then, you know, snowballing off of that.

Leah Gervais:

Totally, totally amazing. So you’ve done a really great job of cultivating a community, expressing you know, the things you went through and then of course making a business out of it. So you have what? 30, 40,000 followers on TikTok?

Krissy Muntz:

46k

Leah Gervais:

So what would you tell yourself two and a half years ago when you were nervous of being seen?

Krissy Muntz:

Just to go for it, just go it, just do it. Just, just do it and don’t judge yourself like post it cringe later, just post it, just put it up there. and then I also have to say a piece of advice that really helped me and I’m learning.

This is advice that TikTok specialist share is I went on TikTok and I did not add a family member. I did not add a friend to my followers on tiktok. I added nobody cuz I felt more comfortable being my true, authentic self to strangers mm-hmm . Um, but I felt if I had friends or family there, these are the judges people in my life, you know, so totally,

Leah Gervais:

Totally.

Krissy Muntz:

I’ve left them off my followers on TikTok. And it’s funny cuz now I see advice from TikTok coaches who say, don’t add your family, don’t add your friends. You know, this way you can show up in a way that maybe they have never seen. And my family and friends have never seen me blabbing about this stuff.

They’re so not even open. Well, some of my friends might be, but my family no way. So, um, I felt more free. I felt more open. I could be as weird or as silly or I could talk about whatever I wanted on the platform form because um, I of course strangers are judgey, but I felt like not as judgey as my family or friends.

Leah Gervais:

Sure. Oh my God. Of course. I remember when I first started my Instagram and like within my first a hundred followers, I saw someone from high school that like I’m not friends with became followers of mine and I was devastated I was like, oh God, no, like what is this person gonna say?

Yeah. Like please, you don’t follow me. I don’t want you to yeah. It’s, it’s easier to do it in front of people. You don’t know a hundred percent, um, anything around, I, I don’t know much about TikTok, but just for the sake of the episode, do you, do you do hashtags? Do you have any strategies like that that helped you with growth?

Krissy Muntz:

In the very beginning, I was really aware of like posting times and hashtags to increase followers on tiktok and engagement.

Leah Gervais:

Yeah.

Krissy Muntz:

And I was really aware of a lot of the, the trends they say to do. Um, and I’m not sure how much it helped me. I really am not sure. Yeah. I may follow some TikTok specialists. Um, I try to use trending sounds because the trending sounds do get pushed out. Yeah.

So if you are using a trending sound, you will get a little bit more eyeballs. Um, but I also have learned that sometimes it pushes it to people who really won’t become your followers on tiktok or you know, the number of views doesn’t always correlate to your followers on tiktok.

Leah Gervais:

Right.

Krissy Muntz:

So I feel like you just have to authentically post what is calling to you and not worry about the metrics, um, and not worry about the TikTok rules. You know, I feel like I just say aware of when there’s changes to the app or new features or what’s going on and I just, nowadays I’m not as, you know, following the rules or I’m not really trying to work the system to gain followers on tiktok.

And I feel like it works better for me and my flow. Um, but yeah, but a trending sound does help. I do have to say, I have seen the most from the, the trending sounds.

Leah Gervais:

Okay, cool. So what I’m hearing, if you could kind of summarize three takeaways and maybe I’m missing something, but I’m hearing number one is be raw. People like it better. You don’t need to have a crazy edited video being yourself, being at your kitchen table, whatever is gonna be great. Two is be consistent. It does sound like you’ve done this regularly for a few years now.

And three, if you do wanna do some sort of hack consider the trending audio, but other than that, the views, don’t get caught up in the hashtags. Don’t get caught up in like all of that will be secondary, especially if you’re doing TikTok for business, which most of my listeners are you more care about the bottom line here than just like the vanity metrics?

Krissy Muntz:

Agreed.

Leah Gervais:

Yes. Awesome. Great. And so to bring it full circle, we would you say that your business, your platform and how you’ve, you know, been able to now bring that to your email list and, and have coaching sessions and just everything you’ve built from this, has that helped even more heal, not necessarily heal, but develop your relationship with your daughter?

Krissy Muntz:

Yes, absolutely. Yes. And it’s, um, it really, she has things, things, and she gets, you know, things get easier. She gets older and I do, I do think talking about it, um, and receiving support back and helping other people, like it just, it all comes full circle and even including her in some of the videos and I don’t think she even knows, but what that she’s on TikTok, but you know, but Like doing silly things with her that I can share, I do, I do think it really has helped for sure. In a weird, weird way.

Leah Gervais:

No, I mean, I think that that’s a beautiful and full circle moment of it. When you find community, when you realize you can help others, it helps you learn more about it. It helps you put things into practice. And that really is what growth is about. I mean, I can’t even imagine you just had sort of like had that experience and had that information and just like kind of stayed within it within, I feel like it would be bottling up in you with so much to share

Krissy Muntz:

For sure. Yes. It probably would’ve gone crazy.

Leah Gervais:

Yes, absolutely. So, because this is a podcast for entrepreneurs, you have any final tips from your business journey that you would give to someone who is starting to put themselves out there.

Krissy Muntz:

So just do it, like just do it. I have to say for whatever reason, I am very trusting. And just, if it’s a calling in your heart, it’s a calling in your heart for a reason, your desire are yours and yours alone. And if something is a desire, if something is pushing you and calling to you, that is your path and just do it.

Leah Gervais:

Amazing Christy, thank you so much for sharing your story with us. That was so beautiful to hear and helped me, you know, I don’t, I don’t think I’m going through, uh, exactly the same thing, but being a new mom is a crazy experience. I mean, it’s definitely, , it’s definitely the craziest thing that’s ever happened to me.

It’s been the most amazing thing that’s ever happened to me, but, um, I feel seen from, you know, you sharing what you did. So I know that that’s, if, if I do so many others do and thank you for your tips, I think it’s really incredible that you’ve built this organically.

And you’re a great Testament also to like, you didn’t have a TikTok coach or maybe you’d, but I don’t know, but it sounds like you just, you just did the thing. You did it. Yeah. And, and you stuck with it and look what it turned into. So congratulations on all your success. You so deserve it. And I really appreciate you being here.

Krissy Muntz:

Thank you.

Leah Gervais:

Thanks so much. All right. Visionaries here is to your biggest vision.

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