November Recap- $70K Month, Nepal, And A Marathon
Your Biggest Vision
Season 3, Ep. 111

Running the NYC Marathon, traveling to Nepal, and celebrating my son’s birthday and Thanksgiving… November was a FULL month! All while my business brought in $70k in sales.

In today’s episode, I’m sharing a recap of the month. I share personal insights into the marathon and my travels. As well as insights into what worked well in my business this month versus what flopped or what was more time consuming.

Tune into hear:

  • Takeaways from the launch of my new course, the $50k Month Mama, including what worked well during the launch and pre-sell insights

  • What’s working for us in the world of social media

  • Personal shares from running the NYC Marathon and traveling to Nepal

Tune in for more, and happy holidays!

Want to be coached by Leah directly? Head to her waitlist to be the first to know when spots open up. And get the chance to win a FREE intensive with Leah!  Leahgervais.com/waitlist

If you want more inside business secrets, then head over to my Seven-Figure Secrets Podcast! There, we discuss what goes on behind the scenes of running a seven figure business, and I give you the scoop on how to make it happen for you. 

November was a FULL month! All while my business brought in $70k in sales. Tune in for a November recap, and how you can scale your business!

Hear the Episode

Episode Transcription

Leah Gervais: Hello visionaries. Welcome back to the show and welcome to December. I hope you are so excited for this time of year, and I hope you have enjoyed reflecting on 2023. Hopefully the year was a positive one for you. Uh, but not every year is a good year. That’s okay. I know that very intimately myself, and that’s okay. That’s how things go. And it can just be fuel for what you want the next year to be. It doesn’t have to be a mistake, it doesn’t have to be remorseful. It can just be what you make it.

So I’m very excited. It’s December and I’m excited to come to you with today’s episode, which is a November recap, a $70,000 sales month and probably the busiest and most full and most exciting personally, uh, year or month of the whole year for me. So, when I was sitting down to, uh, kinda outline this episode and pull out what I really wanted to talk about.

I think the coolest part of the whole month for me is that I really barely worked at all. It’s funny because those of you who know my story know I lost my dad a few years ago, and my dad also was an entrepreneur. He was a successful accountant. He started his own firm, and I obviously have looked up to him in that way my whole life. And I think that paved a lot for my journey to entrepreneurship. 

Um, although I will say I think being an entrepreneur, as an accountant is quite different than the business I’ve built as an entrepreneur is, or I’m sorry, an accountant is pretty paved. Like you kinda know what you need to do, you know, there’s a lot of rules to follow. Uh, but anyway, the joke is that my family and I used to always joke because as hard as my dad worked and as successful as he was, we always seemed to catch him not working.

Like if we call him in the middle of the day, in the middle of the week, he’d be like, antique shopping or like getting Mexican food or driving to the farm in our town to pick up some, uh, grass fed beef or whatever, just not working.  And he obviously made this up in different ways in his own time. And I mean, the man worked like crazy. 

Uh, it wasn’t a lack of work ethic, but I think it was part of him that even after 20 plus years of owning his own business, never got sick of just the freedom to do, to work when you want. And of course, sometimes you pay for that because you’re the one burning the midnight oil while your employees get asleep because they work during the day. But I think it almost just felt like this, um, game to him where he felt like, you know what?

I’m gonna go eat Mexican food at 2:00 PM because I can. Or we lived in a, in a ski town, and sometimes when, uh, it would snow overnight, he would just show up a little heat for work because, uh, he could, you know, go ski a few runs before. So when I look at my November recap, I feel like my dad is, you know, kinda, uh, giving me a hug or just kind of like patting me across the shoulder, whatever the phrase is, kind of just saying like, you, uh, he passed the baton. 

Well, to me because this November recap, let me just go ahead and go through it somewhat chronologically. November started out hot with me running the New York City Marathon, a life, a lifelong dream. It’s kind of both a lifelong dream and not a lifelong dream because it’s something I always was very inspired by, but just never thought I could do.

So it wasn’t even something, I’ve watched the marathon for probably 10 years, every marathon Sunday, which is the first Sunday of November in New York. And I’ve always been inspired and always thought, you know, how cool would it be to do that one day or how, what a great accomplishment, but just totally dismissed it because I never thought I could run. I have severe scoliosis. I was told I couldn’t run. 

And excuse me, uh, I also hated running. I mean, it looked very exciting to do it while running the New York City marathon, which is like being a famous athlete is how it feels because the crowds are so robust. But the actual act of running just always felt not fun to me. And I never really understood how people did it for fun and how people sustained the endurance that long. So it wasn’t really a lifelong dream in the sense that I can continually visualize myself doing it.

I continually was amazed by it, but then once it clicked that I maybe could, it really became such an almost obsession or just passion. And so it was a huge, huge dream fulfilled, definitely one of the highlights of my year and something I’m very proud of, uh, not proud of my time, so to speak. It took me almost six and a half hours. It took me over six hours, which was about two hours longer than it should have taken, given the pace that I was training at. Uh, but that’s okay because if you followed my journey on Instagram, you know that I did not have a good, uh, final three weeks of training. If you are familiar with marathon training, then you know that about a month before the actual marathon, four weeks is when you’re kind of at the peak of training. That’s when you do your longest runs around 16, 18, 20 miles.

Um, that’s six, five and four weeks before the marathon kind of in that area. So that was around September. And then you taper off because you don’t wanna do your longest run too close to the marathon because those long runs can be so hard on your joints. Um, and so I was doing really well up until my second to longest run, which was about, yeah, about four weeks before the marathon. 

And I was on mile, I think like 12 or 16, and my knee came outta place. So hope that wasn’t too nauseating for anyone to hear, but it was rough, it was gnarly. It hurt so bad, it was out of the blue. I’ve had an issue with my other knee, all of the training, and I’ve been really diligent about seeing physical therapists and chiropractors and doing exercises to support that knee. And I feel like I’m maybe overcompensating with the other one, which is why it came outta place out of the blue.

So that was awful, and I couldn’t really run at all for a week, and then I would try a little more. And I really didn’t run more than, I couldn’t run more than like five miles at a time in the final stretch before the marathon. So I never did my very long run. I was concerned that I would make it a few miles and then my knee would come out of place again. And when it came out of place, it wasn’t even like I could walk on it. It was truly like I had to start hopping to get to the nearest cab. It was like zero to a hundred really fast. Walking wasn’t an option. And I tried, you know, when I was doing my practice runs, I would sit on the side of the, uh, street for a little while. I tried to massage it.

I took medicine, and I wore a brace. I, I mean, I did all the, you know, things. And I just, once it got out of place, there was just no turning back. So long story short, my marathon day, I was nervous, I was concerned. Um, I was sad. I was almost grieving what I thought it would’ve been because for so many months of training, I just felt great. I was visualizing it. I thought this was gonna be such a good time. 

So by the day that it came, all I cared about was finishing. I didn’t care if I had to crawl through the finish line. I didn’t care if it took me all day. I just didn’t want to have to get to the place like I had been on. My practice runs where it’s just cold Turkey, you have to stop or there’s no option.

And having to, you know, hop across the, uh, route to the nearest medical tent and calling it a date, that was just not what I wanted to happen. Whew. I’m not gonna recap the marathon here because I did a very detailed play-by-play on my Instagram. So if you want to go through the whole race with me, you can go to my Instagram and go to, um, NYC Marathon and the highlights, and you literally will go through each mile with me. It’s a lot of fun. I still watch it periodically because it’s fun to relive it. 

But that was a huge highlight and it did finish, even though it took me a long time. And I’m very proud and I have shared my story very, uh, just probably annoyingly in annoying detail. I don’t know if anyone caresses that much, but if it inspires even one person to do something that they didn’t think they could do, whether it’s run a marathon or even a half marathon or start a business, then it is worth it because that is what I am all about.

Right after the, uh, marathon wrapped up, my husband and I got to go on a once in a lifetime trip to Nepal. This has been at the top of my husband’s bucket list since we met almost 10 years ago. And being from Colorado, the mountains are my thing, I am one of those people that would choose the mountains over the beach any day. 

So going to see the Himalayas, the biggest majesties of them all, it was a dream for both of us. And it was something that we were just excited to do. Just the two of us. It was definitely the longest, uh, we’ve been away from our son since he was born, and we just got so lucky that my sweet mother had come in to New York to watch the marathon because I was running it. So she offered to stay for a little while so that we could go do something by ourselves.

And we had a few locations that we considered, but when one of my lifelong friends, my childhood friends, um, was going to have a Buddhist ceremony for his wedding in Nepal because his wife grew up there and they already got married over the summer, uh, in, in June. Um, but they were gonna have this ceremony. We felt like it was a sign. So we got to go do that. We were there for about a week before the wedding, and oh my gosh, the Himalayas are unlike anything I’ve ever seen. Almost intimidating with how big they are.

So growing up in Colorado, the mountains there are the fourteeners, those are like the big boys, you know, they’re not the everyday mountains, but if you wanna go on a big hike, you, you go on what’s called a fourteener, which stands for 14,000 feet. And when you get to about 12,000 feet, as you might know, if you’re a mountain person, you lose what’s called a tree line.

That’s where trees can’t really grow anymore. And, um, so when you’re up there, it feels, you know, you’re high, you’re, you’re towering above everything else. There’s no more trees. And even growing up at a pretty high altitude, I grew up at around 7,000 feet getting to 14, you feel the difference. You know, you feel a little bit like, whew, I, I feel a little shorter of breath. I almost feel a little bit more lightheaded. 

You feel some of the effects of a high altitude, or I do anyway. And part of that is because we usually hike it in one single day. I think some of the fourteeners on the front range, like in Denver, you can drive much further up them. We don’t really, we didn’t do those where I’m from, ’cause I’m from a much smaller, secluded part of the state. Um, anyway, uh, you might not experience that if you get if you drive to the top of them.

But my point is the Himalayas and where we were, the mountains are twice as big as that. They’re 28,000 feet. I mean, it’s fun, it’s hard to conceptualize and definitely impossible to put into pictures. My husband and I would play a game called clouds or mountains because sometimes we’d be hiking or, you know, just eating, like with the views that we had. And you would think that you’d look in the distance and see clouds, and then you’d do a double take and realize that those were actually the top of mountains. That’s how high they were. And most afternoons, the clouds were even below the mountains. 

So we felt so lucky to go hiking through them. And I, I can’t even get into that whole trip either, but I will do a recap if anyone’s interested. So, uh, let me know. But that was about two weeks of our time as well.

And, um, I gotta say probably, I mean, Nepal was beautiful, but obviously not the most luxurious trip. We didn’t plan it that way. We didn’t wanna go sit on a beach for 10 days. We wanted to go hiking, and we wanted to go adventuring, and we knew it was gonna be a, you know, an adventure trip because those are the things that are harder to do with our son at this point.

But, uh, the luxurious, the most luxurious part was our first class, uh, live flat seats, round trip ticket to Delhi, because the flight was like 17 hours, which was very long. But after , after two years of, uh, parenting and then running a marathon, it was actually so nice to just kick it there and have someone bring you things and have a wide selection of movies and take naps. And I got a lot of work done.

Um, and we’ll talk about that. So that was another very fun, amazing highlight of the year that happened in November. And we quickly came back and a few days later, it was Thanksgiving and two days after that was our son’s second birthday. 

So a very full month, very exciting month, very little work, which is why I’m so proud that it was still a $70,000 sales month. This will never not blow my mind considering any nine to five job I ever had, paid me less than that. And I just made it in a month while literally traveling the world, running a marathon during a holiday week and during my son’s birthday, which of course I Went all out, it just blows my mind that life gets to be this fun and playful and easy. And I’m, it wasn’t always easy. 

And I think that that’s where this whole thinking sounds a little bit misleading or too good to be true, or almost fictitious or braggy or whatever. I really put in the work to make it this way. But I don’t know if I just was so committed while I was doing the heavy lifting all those years that it just didn’t feel like I was in this constant state of, well, one day this will pay off, because it just never felt like an option to me. It always just, I just knew this was what I was supposed to do. I mean, once I quit my job, I never had the internal battle of, well, is it worth working this much?

Or am I even really making more than I was at my nine to five, when you consider the hours that I’m working divided by how much money I’m waking, or this month didn’t go as planned and maybe I I shouldn’t do this, it, you know, all the grunt work that led to having this hugely effortless flow just never felt that grumpy. I mean, sometimes it was hard and I was tired and sometimes it felt like an uphill climb, but I think my soul just always knew that this was what I was meant to do. So it never felt like I never considered quitting, I guess is what I’m trying to get at.

If you are still in a ramping up moment, and maybe you have moments wondering, well, when’s it gonna happen? When’s this going to pay off? When’s it gonna click? When are things gonna get easier? We don’t, no one knows the answer to that. I can’t tell you the answer to that. You also don’t know the answer to that and run away from anyone who guarantees you the answer to that. But it will happen. It will. 

There’s no way it can’t if you keep going, the only way we will know that this isn’t worth it and that all the work you’re putting in right now isn’t going to pay off is if you stop doing the work. Now I wanna touch on this really quickly because I think it’s an important point. I want to double check with you. 

And I think it’s worth doing a gut check with yourself that you’re not kidding yourself about the fact that you’re doing the work. I think that it’s easy to say, well, I’m not quitting, I’m still trying. But sometimes we are deceiving ourselves a little bit by thinking that, because when I say not giving up, when I say that you keep trying that you stay in the game, that means you are consistent. That means you are visible. That means you are growing. That means you are selling. That means you’re learning. 

So have the honest check with yourself. Go back and look at the last month of your social media posts. Were you consistent? Go back and look at the last month of your email marketing. Were you consistent? Go back and look at the last Sales Calls you’ve done over the last month. Where are you consistent? Did you do them? Did you book them? Did you make that a priority? Go and

Look at the strategy that you had planned either for this quarter or for November. Did you see it through? So it’s not enough to just keep idling in it, you know, listening to podcasts, watching what other people are doing, um, kind of, uh, executing on some ideas that you have, creating content. That’s not what I’m talking about here. I’m talking about actually consistency with the things that grow a business, which is visibility, lead generation, nurturing sales. 

That is the whole front end. I go through this in depth with my clients and it doesn’t matter what’s behind the doors, it doesn’t matter what you’re selling, it doesn’t matter how smart you are, it doesn’t matter how great your content is. That front end piece is what makes the business money. And a business by definition is not such if there’s not income coming in. So do make sure that you don’t quit, but make sure that in not quitting, you’re actually doing the work that will make things different.

So what did I work on this month? Kind of talked about all the other things I did other than work. Um, so let’s talk a little bit about work and what worked well and what didn’t work well. And I was trying to make the list of what didn’t work well. I don’t really have much that didn’t work well and that doesn’t mean that everything was easy. In fact, I worked, even though I don’t think I put in a ton of hours this month. I did, uh, focus on a few things that are working well, but are work.

And those are just things I’ve had to decide are worth it to me right now that I know some people aren’t fans of. So I wanna talk about, uh, about that a bit. So this month I launched a new course, which is something I haven’t done in a while, but I realize that I have so many ideas for, oh my gosh, I have such monkey brain.

I don’t know if anyone else is like that. I have a million ideas all the time. And I really struggle, really, really struggle, uh, to only focus on, uh, you know, what I struggle with executing something new and then not doing something else new. And like seeing the full thing that I had just created fully through, like fully selling it, fully talking about it, fully writing about it. ’cause I’m so excited about whatever idea I have next.

And this month was no different. So I was very, very excited about my podcast course and I still am. I mean, I think it’s, I think it’s awesome. Um, but I already have like 15 ideas for other things I wanna create. So I created a course called the 50 K Month Mama. And, uh, this was, you know, kind of a long time coming. I think it was a lot went into it from really my whole journey, not even just since my son was born, but during pregnancy as well, planning my own maternity leave, the balancing act I’ve had with childcare and the different stages I’ve had through my son’s, different stages of life, how I’ve been able to make it work around being with him, how I’ve made it work, being with him and kind of the cumulation of this all that inspired me to actually, you know, document it all and, and share with others in a concrete kind of tangible way. 

I was letting go of my nanny in August, which I did a podcast episode on a few months ago, if you wanna hear. And that to me was, I think the proudest moment I’ve had in business so far. Even more so than hitting seven figures, even more so than this 70 k month while across the world’s type thing. All of that is exciting, but being able to, uh, be with my son full-time, while my income is still at the numbers I’m sharing with you guys right now is I think, I think the biggest win. 

So that inspired me to make the 50 K Month Mama, and it’s made up of four different kind of themes. The first is just redefining your motherhood journey. The second is the income streams I personally use to support my goals as a stay at home mom, but also as a business owner that had no intentions of, you know, sacrificing her business’s growth or sustaining her, not sustaining her income.

Uh, the third is scheduling boundaries, productivity, all my kind of mom hacks. And then fourth is my parenting approach and how I think about being with my son while I work sometimes, and how, um, I’ve thought about his own development and what’s best for him and kind of how I’ve made my childcare choices and things like that. So you can take relief, you can really take relief, anything in the course, but for the value that it’s at it, we were selling it at presale for $250 and then Black Friday for $350. So it’s $500 now. But even if you get one thing out of it that can put in a different passive income stream for you or can help you save on childcare, you will make the cost of the course back, you know, multiple times over. So it’s very well priced, it’s very informative, uh, and I was really excited to make it.

It was a fun course to make. I had never made a podcast only course, but, um, I made it for moms and I know that I spend a lot of hours a week walking with my son, going from activities, playing outside, and a lot of time pushing the stroller. 

So podcasts are definitely the easiest way for me to absorb information. And I figured I would not be alone in that. I know I don’t have time to sit down and watch video on video and I would have no interest in it. And I get, I, I’m, I’m a desktop person. I don’t like doing things on my phone. I don’t like emailing on my phone. I don’t like having boxers on my phone. Um, I don’t even like Instagram on my phone. I usually do the dms on my desktop. So having a video type course that you’d have to deal with on your phone was just a big no for me.

So we did a podcast course and I loved that. I loved creating it. And, um, I think it’s, I think it’s great. So I launched that this month and I did a presale launch of that, meaning before I had recorded even one episode, I created a sales page for it in about an hour and a half. Created the outline for it and wrote a few sales emails for it. 

So altogether that probably took me three hours, four hours. Um, I had done the sales page before I left for Nepal, but then I did the presale emails on the plane to Nepal and I sent one out on that plane to Delhi and got sales immediately, which was so baller being, you know, in first class, so high in the sky, watching sales come in on my own business. It definitely felt like this is my life type of moment.

Um, so the presale was great. That was something I wanted to just pull out for you guys that worked really well because I knew from the first recording of the course that we already had multiple sales come in. So we have not only proof of concept, but we have money in the bank proving the proof of concept, which I think feels really good. And there’s, this is one of the, uh, multiple strategies I have for kind of testing out launches that really make me just sad, but also frustrated when I see talented entrepreneurs have launched that flop. There’s no reason for that ever to happen. 

And if you have a proper relationship and understanding with your audience and a proper pre-launch strategy, then you should not be creating, spending your precious time creating something that you either aren’t sure people will pay for or that people haven’t already paid for.

So if you’ve had a flop, a flopped launch, or if you’re worried about having a flopped launch, or if you feel like that’s something that is stopping you from launching, get into one of my programs in that situation, you could be a good fit for either signature sales or to work with me. One-on-one, although I only have two, one-on-one spots left for uh, January starting, I don’t know when things will open. Um, so there are definitely things to consider because that should, that should just, there’s no reason for that. 

So the presale worked great. And the other thing that was great about presale, you guys have heard me talk a few times on this podcast about how email engagement has, I felt like, been harder this year, kind of industry-wide. I don’t think that that’s been my business alone. I’ve talked to many, uh, I’m a, um, million dollar mastermind of, you know, with, uh, multiple six and seven figure business owners and industry-wide.

They’ve seen the same things, not just with them, but their clients as well as mine. And so that’s something I have just sort of tried to learn to work with. It’s definitely not enough for me to stop emailing ’cause I still think email is the most powerful platform. But I did my presale for 50 K month mama on email alone. I didn’t post on social media about it at all during the presale because I was in Nepal and it just felt weird to post about this mom course I was creating while I was in Nepal. 

And I just wanted to kind of be present while traveling and if I was gonna share anything, I just wanted to share my trip. So I only did the presale through email, and that worked really well. It was still one of the best email kind of campaigns or marketing strategies we used all year.

So proof to me that email can still work if you’re consistent with email. I think that this only worked because I’m consistent with email, so people weren’t getting my emails out of the blue. And I also think it worked because I was consistent on the subject matter of 50 K month Mama. It’s not like I came in hot and was like, hello, you’ve been watching me do X, y, and Z all year. And also here’s a course on something, you know else, or not even else, but just kind of, uh, unexpected. I think that in a sense, without even knowing I was going to create it, I had been pre-selling the 50 K month mama for months because I’ve talked at length about my decision to let go of my nanny. I’ve shown how I’ve been able to be with my son full-time.

I document some of our ventures on Instagram. I’ve talked about it on my podcast. So none of it felt like a surprise. I think it felt very organic both in the strategy of the sale, which was email and in the content of the delivery, which was you can have a business without having childcare. Both of them felt very organic. So I think that that’s why email still worked for me and I hope that it continues to push you to stay consistent with both the strategy and the content of what you sell.

 Okay, another fun thing about November is that we continue to fill my mastermind and I also continued to sign on, um, a few, one-on-one clients for 2024. Uh, and I did not, uh, advertise either of those things publicly at all. The month of November in October, we were very public about my mastermind being open for fast action enrollment, but we, and, and, and we filled the mastermind, we got over halfway full with it from doing that.

But in November, I didn’t talk about it for several reasons. Um, I was doing other things and I wanted to focus on this course, and I was still able to fill that. So I think that that’s also a good takeaway to remember that well, one, you don’t always have to be selling something frontward facing in order for it to be selling.

And two, a reminder of the importance of relationship building in your business, continuing to connect with people in your business, and hearing what people actually need. Uh, I’ve had a few people come to me saying that they’re trying to fill their own versions of Masterminds or 2024 programs or whatever, and they’re so stuck on the messaging. And I think the reason my mastermind has been pretty easy to fill is because I actually haven’t had a whole lot of public facing messaging for it, because I’ve talked to everyone who I’ve invited individually, so I can help them see what the mastermind would do for them individually.

So if there’s something I ticket that you’re doing, or very intimate, like a one-on-one coaching container or a VIP day, it’s less about, or it’s not, I don’t know that it’s less about, but you don’t need to put so much pressure on if your sales page is perfect or if your emails are perfect, or if the things that you’re writing on social media are perfect.

I think focusing more on connecting to people and helping them see uniquely if and how this could work for them, it’s really in service to you both because then you don’t have people coming into your programs that you don’t really know or that you’re concerned about their, you know, temperament or work ethic or expectation. And then they’re, they might be concerned because they’re sort of just shooting in the dark, whether or not they think that this is going to work for them.

So, um, I didn’t, I sold these high ticket programs without any public facing marketing at all, and I think that that’s really important to pull out as well. All right, so in lieu of a what didn’t work list, um, I have one thing that didn’t work , and then I have a few things that just were a little harder, I guess I could say. I don’t think that I particularly felt like I was struggling with them, but I’ve sort of just surrendered to the time commitment that they take or the costs that they have. 

And I just wanna be transparent about that because as easy as all of this might look on the outside from me or from other people you follow, having had a 70 k month while flying across the world, while running a marathon, while celebrating the holidays, watching the Macy’s Thanksgiving Day parade in person, which was so fun.

Um, celebrating my son’s birthday, not really working at all. There’s things that I still put in the grunt work to do. All right, the first thing I’m gonna share just simply isn’t working well for me, and I’ll just share what it is. So this isn’t something that’s as hard as just, it’s just not working that well, which is static or graphic posts on Instagram. 

So I’ll just, um, I’m, I was gonna talk about this later, but I’ll just talk about this now. I have just been more active on Instagram lately, and if you have followed me throughout the whole year, you have probably gone on some of the rollercoaster relationship that I’ve had with the platform. And I am not really in love with it. I also don’t really dislike it. I’m kind of just neutral about it. It plays a good role in my business.

It’s a very fun and easy way for me to connect with a lot of my audience in a way that is just different than email. It’s not that I don’t think you can do it on email, but it’s easy for me to do on Instagram because it’s easy for me to do on the go, and it’s easy for me to do because I, truthfully, enjoy sharing parts of my life on Instagram. I loved sharing my marathon and really wanted to share it because I know that seeing those type of things inspires me a great deal. I liked sharing my Nepal trip. It was such a fun experience, and I like sharing tidbits of my life and business as I learned them throughout the day. So those things don’t feel like huge chores for me. They’re not the, they’re just, they just are what they are.

So I’ve become kind of neutral about my relationship with it. And I will say that in the beginning of the year, I was able to be more hands off with it because I was able to focus on nurturing and marketing in other ways because I still had a nanny. And now after letting go of her and being with my son more, it’s just sort of a trade off. I’m mentally made with myself that if I’m going to have less time in an office where I can be doing content creation and I can be doing some of the other nurturing strategies I was at the time, then, then I am going to focus on nurturing in a way that I can do on the go or I can do while walking in the stroller. 

Or I can do, um, you know, when I have a spare 20 minutes because my son is, uh, I don’t know, you know, talking to someone or something like that, or he’s at a class or my husband takes him for a little.

So it’s just something I’m, I’m kind of okay with right now. I’m sure it will forever be evolving, and I just feel like the key for me is having good boundaries about it. I frequently delete the app when I’m with my son for hours at a time. Like if we’re out having an adventure, I’ll still sometimes take photos and share them later on, but I don’t like being on it when I’m with him. Um, and yeah, just making, usually I don’t get on on the weekends or I’ll, I’ll take a day off, stuff like that. Um, it, it’s just working for me right now is the long and the short of it, and it’s, it’s working pretty well I have to say. 

So if you are on it already, I think le leaning into my advice would be if you are already on it and you feel like you spend a pretty good time, amount of time on it, at least once a day, you’re checking on it, you’re watching other people’s stories, um, things like that, then I do think it’s worth doubling down on the time you’re already spending on it and being more strategic and making it work better for your business.

Because I do think it can work very well for your business if you’re not on it that much right now and you enjoy that, you, you’re just in a season of life where you don’t wanna be on it as much, then I don’t think it’s worth getting more on, if that makes sense. So I would just kind of assess what you’re currently doing, if that’s working. 

Like, if it’s not, if you’re already on it and it’s not impeding like it’s not, um, impeding on your life, it’s not making you feel less present, then great. Just make sure the time you’re spending on it, like I don’t really, I, I definitely stick to the create more than I consume rule of thumb. Um, so great. Make the strategies work for you. If, if you’re not, you don’t have to be. And I stand by that. And I think that there were a lot of things I did early in the year that worked very well that I’d have been happy with.

I teach my clients about it, you do not need to be on this app all the time. Nonetheless, there are some things that I’ve done this year that I just thought I’d share in case you are in the camp of, you know what, I’m already on it. I’d love to hear what’s working well and what’s not, what’s not working well for me. I have friends that this is working better for, but my static posts and graphic posts never perform nearly as well as my reels, which is not my favorite thing because I, I prefer pictures. I know that that might make me sound like an old millennial because the kids these days like the reels and the videos, but I like pictures. I still take pictures more naturally. I like the snapshot feel of it. It still feels weird to me to just kind of video like random b rolls of my life.

So I wish that pictures were still as popular on what I believe was meant to be a photo pro platform to begin with, but mine never perform as well. So why do I, why do I do them still? Why do I still use them? You might go look at my Instagram and be like, okay, well if reels are performing so much better than, why do you do graphics and pictures at all? Because I believe that from the way I understand this, the people who follow me already still often see those graphic posts and those, uh, photos, like my photo slides and dumps and things like that.

 And so I use those as more just glimpses into my life, ways to connect with people that are already following me, almost nurturing tools and just to share parts of my life that I enjoy sharing. I’m not as obsessed with them reaching new people or going viral or getting a million comments.

I just like the consistency of showing parts of my life, and you never know how someone could see that, and it could just be a chance for them to get to know you better, et cetera. Reels on the other hand, I’ve had a few go viral for me. I don’t think they’re actually viral, but, um, have quite a few more views than my average ones do, um, over the month. And they’ve brought in a lot of new people to my world. 

So I sort of think of the two in their own little funnel where reels are great for lead generation and new visibility. And then my static posts are great for nurturing the people who all already follow me, if that makes sense. So I alternate between the two a bit. Um, reels. Yeah, I don’t, they’re not my favorite thing. I don’t hate them, they’re just, they’re just kind of are what they are.

But I double whammy them a lot in that if I make a reel for my Instagram, if it does well, I will typically turn it into an ad. So it’s kind of like doing, you know, double work at once. So that is, uh, so yeah, graphics and pictures aren’t working for me as well. I bet that’s why I still use them. And just content creation in general is just something I am spending time on right now. Um, and it’s not, it does, it’s not, not working. It doesn’t feel hard, but it is something I am allowing myself to dedicate time on, uh, you know, throughout the week, which has not always been the case in my business. 

Okay. Another thing that I saw didn’t work for other people but wasn’t a, not working for me because I knew that this would probably happen is that ad the A ads costs are expensive right now.

I think they skyrocketed during Black Friday, and I think they’re going to be expensive through, uh, the holidays because I think you’re competing with the Macy’s of the worlds, the j Crew of the worlds, and they have huge, huge, huge ad budgets, the likes of which us small business owners can’t compete with. So that’s your strategic choice. You can turn off your ads right now, you can just accept they’re going to be a bit more expensive, but keep having them work. That’s just something I’m seeing and it just is what it is. 

Okay, the final thing that isn’t feeling easy right now, but I’m making a priority is just doing some end of year reflection work. That’s been not easy for me, because as you’ve heard, I have worked for maybe, I don’t know, 50 hours this entire month, , and I’ve been doing a, I literally made a course during that time.

I have been launching that course. I have done, you know, behind the scenes filling in my mastermind and other coaching positions, all the while still prioritizing supporting my clients, which is a big chunk of my day. That’s a big percentage of what I do every day, is make sure that I’m up to date with Slack emails in Boxer and my team. So finding time to do the end of your business reflection has been challenging, but it’s important. 

So I’m making a point to do that. Um, I’m not looking for any, uh, pats on the back there because a lot of the reason that I don’t have time is my choice and a very joyful choice. Um, but I am, I do think it’s important. So if you are feeling in that boat too, with just the end of the year and maybe you’re traveling and struggling to deliver on all that you do with business plus potentially sell things for the new year, uh, just know that you’re in, you’re, you’re not alone.

And I, I actually went ahead and booked a, um, uh, night with my own coach, uh, for the beginning of the year to dedicate some time to this because I can see that it’s hard to do in, hard to carve out in my day-to-day life. So if you are in that boat, then I encourage you to be proactive and, uh, carve out that space for yourself as well. You can always reach out to me. I don’t do as many VIP days as I did, but I would do, I have one that I could do in, um, in the new year. 

And this is also just what coaching in general is for, is having that dedicated time to go over these things and kind of have working sessions with your coach, if that’s what’s helpful for you. Um, okay, so that is my November recap. I hope that this was helpful.

If you’re listening to this and wanna work with us, we have I think two mastermind spots left and two, one-on-one spots. We might even be down to the final one-on-one spot. I didn’t double check before this, but those are filling up very quickly, so reach out to me if you want, because especially my mastermind, don’t sleep on my Mastermind. Once it’s closed, it is closed, it is over for the year. We don’t open it again. It is a very special container and the results, the growth that you can see in it, is hard to wrap your head around. And it’s so much easier to put it off for a year than to take it on for the year. But the difference you could see when you do take it on for the year this time next year, versus if you don’t and you’re just still waiting, is, is night and day.

And that doesn’t mean it’s the right choice for you. Sometimes it still isn’t, but a lot of times we don’t ever feel fully ready for these things. And really the question isn’t, are you ready for the Mastermind? The question is, are you ready for the results of the Mastermind? Are you ready for that change? And if the answer is yes, then you should reach out to me as soon as you can, because once the spots are full and it’s closed, that’s it, it’s done. 

And we come in hot with a retreat in January, uh, in Miami, which is going to be spicy and amazing, and a very, very exciting experience. So if you are ready to start the year outright, then the mastermind is for you. Otherwise, you can still get into the 50 K month, mama, you can get in any time it’s an evergreen course. 

Um, but if you get in now, you still might have the chance to get into our free December, uh, Voxer chat as people go through the course, which will not be evergreen. That’s not something I plan on offering again with it. Um, and just reach out if there’s anything else you’d wanna chat about or ways to work with us. So I’m wishing you a happy holiday season. I’m wishing December to be a powerful and profitable month, and here is to your biggest vision.

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