Self-Acceptance, Body Image and Food Freedom with Jessi Jean
Your Biggest Vision
Season 2, Ep. 37

Do you struggle with body image, self acceptance or your relationship with food? You are certainly not alone. Today’s guest, Jessi Jean, is a food freedom coach who helps women stop binge and overeating and heal their relationship with food and their body. In this episode Jessi shares her incredible journey from struggling with disordered eating for a decade to helping so many people overcome their own food and body insecurities. Through her journey, she has also found her flow in entrepreneurship and the successful business she has built. Jessi is a testament to doing what you are called to do!


Tune in to hear:


  • Jessi’s personal and entrepreneurial journey to becoming a food freedom coach.
  • How Jessi put the pieces of her puzzle together to gain food freedom and freedom from disordered eating and negative body image and how she helps her clients do the same.
  • Why finding food freedom allows you to live in fulfillment and alignment with your highest self.
Hear Jessi Jean, entreprenuer and food freedom coach, who helps women stop binge eating and heal their relationship with food and their body!

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Jessi Jean, Food freedom coach
Jessi Jean, Food freedom coach

Episode Transcription

Leah Gervais: Hi visionaries. Welcome back to the Your Biggest Vision show. I’m your host, Leah Gervais and I am very excited and honored to have Jessi Jean with us here today, hi Jessi.

Jessi Jean: Hello. 

Leah Gervais: Thanks for being here. 

Jessi Jean: Thank you so much for having me. I’m excited. 

Leah Gervais: Yeah, I’m really excited to chat with you. So for everyone listening and just going to give you guys a little background and why I decided to ask Jessi to be on the show. So she and I met a few months ago when we could travel back in the day, I’m back at a conference and, um, we just kind of briefly met, but I followed her on Instagram ever since. And in like two months, probably within like the first month she became one of my favorite people to follow on the entire platform. She has such a way of being so inspirational, but honest, and I just feel like everything you do, whether it has a tone of, you know, sadness or hardship or excitement, you’re so kind. And I think that’s something that really shines through with everything that you do, how much you care. Um, and the show is about entrepreneurship. And I think now more than ever, we’re really focusing on, you know, leading from the heart and entrepreneurship. So I’m really honored and excited to hear your story. 

Jessi Jean: Thank you so much. That means so much. And I’m excited to share. Entrepreneurship has been a wild ride to say the least, um, wow. It is, it has grown me and challenged me in ways that nothing else in my entire life has. Um, it showed me what I’m made of what I’m capable of. Um, and it’s really been one of the most fulfilling things I’ve ever done in my life. I think I was just born with this desire to be an entrepreneur. And, um, I can remember from the time I was little, I was just entrepreneurial minded and it feels so good to finally find my flow with entrepreneurship. I’ve gone through a lot of heartache, a lot of struggle, a lot of ups and downs, but to be in the place where I’m at now, where I’m just serving, um, women that I absolutely adore and love and getting to do something that means so much to me, um, and is making a difference in this world while being able to provide for my family. It’s just, it’s been an incredible journey. 

Leah Gervais: Uh, I love it. And, um, I definitely agree. It has thrown me through things I never knew I could be thrown through. Yeah. Okay. So why don’t we, I guess if you want to give a sentence or two about what you do now, and then I would love to go back a little bit and hear about, um, about your childhood, where’d you grow up and what did you think you’d be when you grew up?

Jessi Jean: Um, yeah, so, um, I work with women who struggle with binge eating, emotional, eating compulsive overeating, and body image struggles. And I help them go through a process of rewiring their brain. So they no longer feel the impulse to engage in self sabotaging behaviors. I do it- I work with women all across the world. I do everything online. And so it’s been a really cool experience to connect with hundreds and hundreds of women in the last two years, um, through the program that I run, the food freedom online program and just see them transform and evolve and conquer their struggles with food. That is my background. I struggled for over a decade and I really felt helpless. I felt hopeless. I tried everything. I was in therapy, Overeaters anonymous. I tried everything. And so to finally have dug my way out of that hole and be able to give back to, um, to women who have that same feeling of hopelessness. Like they’re never going to get out of this. These cycles is so deeply fulfilling, but in terms of where I grew up, my childhood, I, um, yeah, I grew up in Colorado. That’s where I’m from. I’m a native, I live here in Denver now. This is where I was born, but I grew up actually, um, two hours West of the city up in the mountains in a small little cabin, um, grew up, I always had everything I needed that my parents definitely struggled and, um, I mean, we grew up in a 700 square foot cabin and we, you know, it was like a door with a latch. We heated our house with a wood burning fireplace. We lived on 40 acres and, you know, it was, and we also grew up kind of in a more ritzy mountain, mountain town. And so it was just this weird contrast.

And I remember having friends who had parents who were really well off and thinking, you know, I don’t want this to be my story. I want to be able to provide and I want to be able to make enough. And so from the time I was little, I was already just spinning my wheels of like, how can I get out of this situation? And, um, just make more of myself. And like I said, I always had everything I ever needed, but I just knew that I wanted more. And, um, when I was really little, my idea was I was going to own a pet store, but I didn’t want to sell the pets because I knew I’d be too attached to them. So I thought, I thought I could just rent them. I could rent pets and then people could bring them back to me because I’d be too attached to, to sell the animal. So that was my first business idea. 

Leah Gervais: Entrepreneur from day one.

Jessi Jean: Yeah. I was already innovating the pet store model. Um, yeah, so that’s kind of, that’s where it started. And then I, um, I got into, um, high school and I started just doing odd jobs. My parents own a landscape company for a while. And so I worked for them and, you know, I worked at restaurants and, you know, I just did odd jobs here and there. I was a gymnastics coach for little kids for a while. And when I got into college, I was really exploring all the different business opportunities there was. All the MLM’s that were hitting me up. I’m like, yeah, let’s do it. I’m going to sell Mary Kay. I’m going to be the top of the chain. And so I did that for a while and I excelled in selling makeup and, um, I was just dreaming and brainstorming and always trying to come up with things. And I changed my major, like 17 times. I didn’t know what I wanted to do. Nothing was landing it, wasn’t resonating. Um, and I eventually ended up graduating with a degree in business marketing.

 And I started working at a marketing firm in Florida for, I was there for no more than maybe seven months. And I was like, ah, I can’t do this. Like I can’t be in a cubicle. I was at that time that I was like, you know what, I really love fitness. I’m going to become a personal trainer. And so I started working in a gym and I was only in the gym, not even a year. And this was the year Instagram came out and I started sharing my workouts and sharing my fitness journey on social media. People started reaching out and asking questions and I was just helping all these people for free that had questions about what I was doing. And I started spending more time helping these people through Instagram for free then I was helping my clients in the gym and I thought, why am I not charging them for this? 

Like, this is what I do with the clients I work with in the gym. And so I started doing that and it was only, yeah, I think it was maybe eight, not even a year, eight, nine months that I was at the gym. And then I started charging people for what I was doing on social media and how I was helping them with their workouts or nutrition. Um, and since 2013 I’ve been doing online coaching and it transformed from doing fitness into, I then went back and got my, um, eating psychology coach certification. And so then it’s transitioned into helping women who struggle with food and body issues, but that’s kind of the journey.

Leah Gervais: That’s the flow. Wow. Amazing. Okay. I am also from Colorado originally and I’m a huge Broncos fan when they’re good. It’s been a while, but yeah, but I very much love them. Um, okay. So when in your journey, did food start to become a problem in your life if you don’t mind me asking?

Jessi Jean: Yeah, from the time I was a freshman in high school, I had never, um, I never even had a concept of my body until I was a freshman. I didn’t know if I looked good or if I didn’t like I didn’t have a concept. It was, I just existed in my own body and it was what it was. And when I was a freshman in high school, I was so driven to succeed in everything that I started to not have time to sleep. My entire- all four years of high school, all four years of college, I slept maybe four to five hours a night. I just became addicted to excelling and everything that I could because I kind of had this survivor mentality, I’m going to make it out of the situation that my parents were in. And I’m going to have to be the one that does that.

And so when I was in high school, I just dove in right away into volunteering and student government and athletics and, you know, advanced courses, everything I could. And I thought I had to be the best at it. And so I didn’t have much time. I didn’t have time to sleep. And the less that I slept, the more I needed fuel to keep going. And so I started turning to food because I was more hungry cause I wasn’t getting energy from sleep. And I was in gymnastics and I was in cheerleading and my body started to change and come my junior year of high school, I was moved from the girl that they threw up in the air to a base and I was lifting other girls in the air. And I remember feeling like I had somehow failed, um, because I gained weight.

Um, and it was at that point that I was like, I need to do something different. I need to change this. And you know, not recognizing I’m a growing teenage girl. So I started to restrict food and I started to over exercise and I started to hide food and binge and eat in secret and feel a lot of shame and a lot of guilt. And I didn’t even know what the term binge eating was or like, I didn’t know that there were eating disorders. I just knew that I felt embarrassed for what I was doing. And I felt out of control and I felt a lot of anxiety and I would snap. I’d only be able to, you know, eat really clean or you know, eat very minimal for so long. And then I would snap and spiral out of control. And that just continued to perpetuate and get more intense throughout my college years to the point where, um, my freshman year of college, I remember thinking, you know what, I’m in such misery.

Like I was, I was so addicted to food and I had this love, hate relationship with it. And, and I would, you know, I would starve myself for as long as I could. And then I would just snap and I would eat everything in sight. And I started, you know, stealing my roommate’s food when I would just have these like impulsive moments and, um, and like hiding, hiding rappers at the bottom of the trash can. And I was just, I was so embarrassed by what I was doing, but I felt like I couldn’t control it. And, um, I remember at one point my freshman year, I thought, you know what? I’m so mentally exhausted. I don’t know if I can continue to live. Like, I don’t know if I want to continue to, to go on because I’m so tired. And I felt like I could excel in anything I put my mind to, but why can’t I fix this one, one area of my life, what was wrong with me? So that’s when I started going, I mustered up every ounce of courage and I sold stuff that I own to be able to afford, to put myself in therapy and not tell anybody that I was going to therapy. So I tried therapy and then I tried to go to Overeaters anonymous, which is like alcoholics anonymous. And none of those things worked. I continued to struggle and yeah, that continued for years and years.

Leah Gervais: Wow. Thank you so much for sharing that. I’m sure that was a difficult part in your life. And in some ways I feel like I can relate to you. I’m sure many girls on some level can somewhat relate to your story. When I was in high school, I studied abroad for a year in France and I was a ballerina growing up. I was very thin, I’m naturally petite. I was just used to that and going abroad where I stopped dancing, started eating out of comfort because I didn’t know French or anyone, the food was phenomenal, but it was like my only friend. And I gained, you know, almost like 30 pounds in a few months. And when you’re 15, like Holy cow, it was, it was a ton. And took years after I came back and I lost all that pretty naturally. And I know that like, that’s not always a great, not everyone wants to hear that story, but it’s true.

Once I came back to the U.S. got back in my routine, it was fine, but I can think it was fine. And it really took me so long to get out of that. So anyway, I share that because my question for you now, and then I want to get more into your business, but knowing what you know now, and having worked with so many women and, um, you know, just having such an understanding of how harmful this is. Do you think there’s anything you, a parent, a cheerleading coach, like anything that could have been done differently in the beginning there that maybe we can think of for our little sisters or our daughters, um, that could very easily go through something similar?

Jessi Jean: Right? That is such a beautiful question. Um, yes. I think talking about mental health is so important. We don’t talk about it. It’s so stigmatized. If somebody were to say, there’s this thing called an eating disorder and it can look like X, Y, and Z, and it can happen when you’re not feeling secure in your body, or it can happen in like, these are all the things that can, you know, prompt this into motion. I would have been educated much sooner and, you know, I wanted out and if I understood what I was dealing with and I would have, if I would have understood that there were resources, if I would have understood that there is a way out of this, um, I you know, it still would have taken me time to navigate it and overcome the fear and everything else that I was dealing with, but I would have been so much more well equipped to conquer the struggle.

And, um, I think it’s really, really important that we talk about these things. We talk about, you know, there’s so much pressure on, so social media, I’m so glad I now social media in high school that would have ruined me. Um, yeah. And so I think talking about and saying, you know, let’s, the beauty comes in many forms. Although we only see it in this, this, and this. And if we would’ve, if they would’ve talked about how our bodies grow and change and evolve, and they’re always changing and our weight is always changing and it’s not a market failure to gain weight. Like if some of these things would have been talked about, I would have, like, these things would have deeply penetrated my mind and I would have understood things much better if I, if somebody were to say, you know, when I talked about the importance of, um, of sleep and how is your body is not getting, you know, and people did, they were worried about me.

But if people were to talk about these things in the context of mental health issues, if I would have been educated on what mental health was, I think it, my, the time that I struggled would have collapsed greatly. And I think parents, you know, I have parents all the time reach out to me and they’ll say, my child is going through this, or I’m still afraid because I went through this. I don’t want this to happen to them. And I’ll say, you need to talk about it. Don’t be afraid to talk about it. Like, kids are not stupid. You need to talk about these things openly and honestly, and boldly. And, and because if you don’t talk about it, they’re just gonna, they might just stumble into it, whether it’s because of their own environmental conditioning or the struggles that they’re going to face in life, if they are equipped and educated, they then become far more empowered to understand how to deal with these types of things.

And so I think we just, our, our world needs so much more, um, so much, so much of a greater voice around mental health. 

Leah Gervais: I totally agree. And it’s just, it’s wild, you know, hearing all of this because I think that it relates to so many, so many other areas of our life as well. But anyway, um, so your story, so you’re in Florida, you’re in Florida, you’re a personal trainer. You have left the corporate world and you are starting to make, you know, your online business work. At what point this is, I I’m recognizing the potential difficulty, this question. At what point do you find the courage to say, I can help other people with their emotional eating? Like, because that’s, you know, I could see that bringing up some like imposter syndrome, like, do I feel totally fine with food? You know?

And I know there’s just, I speak to so many entrepreneurs who feel like they’re not ready for things all the time. So what was that like for you? How did you go through that? 

Jessi Jean: Yeah, so it wasn’t immediately. I first did, um, health and fitness coaching, and I thought the reason I wanted to get into doing fitness coaching and become a personal trainer was I thought that that would solve my problems with food. And I thought if I, yeah, I thought if I put the pressure on myself to have to lead and be a certain image that it would help me become, because I thought I had a discipline issue with food, which is not the case at all. Um, and so I thought, you know, if I am in a position where I’m teaching other people, health and fitness, I will feel the pressure to, to, to not binge, not overeat, not emotionally eat.

And then I took it one step further, and I thought, you know, if I put the pressure on myself to compete in bikini competitions, fitness competitions, then I will for sure get, you know, get this taken care of. And I’ll finally become disciplined. And that was one of the biggest mistakes I ever made because that, that exacerbated my struggles with food. It magnified them. I struggled way harder. I was, you know, and then, and then when you see yourself after you’ve lost a substantial amount of weight, and then you gain weight because it’s not sustainable to stay there. And then you live on this meal plan, you start to have food anxiety, you fear other foods, and you start to have an even more distorted perception of your own body image. And so it was not initially that I felt the calling to do this.

I was doing it because I felt like it might be a solution to my own problem. And, um, eventually through a lot, I became fascinated with understanding neuroscience and the brain and how our brains work. And we have a history of addiction in our family, all different substance abuse. And I remember starting to read into addiction and how it works and chemically what’s going on in the brain, because I cared for my loved ones who are struggling. And I remember thinking this sounds like it’s so related to what I’m going through. Like with the way they’re describing addicts is how I feel with this weird thing that I have going on with food. And so I started to do a ton of research and I dove in and I explored and I experimented and I tried so many different things and I was starting to become more educated in the study of the metabolism and, uh, nutrition.

And I hired different coaches and different experts in different areas. And I slowly but surely it was like I was putting together a puzzle that I had longed to put together for so long. And things were starting to become clear for me when I was understanding different psychological components. And I was understanding the physical nature of addiction and things where I was just like, okay, this is all making so much sense. And I started to do a lot of experimenting on myself. And, um, I mean, I hired every coach under the sun, every therapist, I tried everything I could to dig my way out and eventually up through a combination of so many different methodologies and healing modalities. I was able to, to weaken this neural pathway, this habit pathway that kept me in the cycles of binge eating, emotional, eating, overeating to the point where I no longer even felt the impulse.

I remember when people would say to me, my dad growing up would say, he would say, I, uh, it would be like, you know, late in the afternoon. And he would say something like, man, I have a headache. He would say, why dad? And he said, you know, I forgot to eat today. And I wouldn’t look at him like he had a third eye. Like, how is that even possible that you could forget to eat? And now I get it, like when you’re not obsessive about food and you no longer have those impulsive tendencies, like there is ease and effortlessness available to you in your relationship with food. And I never thought that was possible through all my years of therapy and being in the fitness industry. I thought, well-meaning, well-intentioned therapist, but I got the feeling that if I wanted to have an easy relationship with food, I had to not care about feeling good in my own skin.

And then vice versa. When I went to the fitness industry side of things, it was like, there was no regard to having a healthy relationship with food. And so I felt like the two clinic collide and that’s the furthest thing from, from the truth. They absolutely can. And so when I started to figure these things out and learn so many different healing modalities and techniques, and understand that this concoction of all of them, this multidimensional approach was actually really working. I started to, I mean, I, I dug my way out of this hole. I started to have this easy relationship with food. I started to repair my relationship with food. I started to see myself, um, in a totally different light. And when I was coaching people in health and fitness, I noticed I kept dealing with the same types of issues when it wasn’t about health and fitness, it was I’m struggling to stay consistent, but it was really I’m struggling with my relationship with food.

And so I started like sharing things that had worked for me. And I recognize like I’m when I’m teaching and coaching health and fitness, I’m just putting a bandaid on a bullet wound. And, and then I started researching, how do I become credentialed to help people in this way? But for years I had heard it in the back of my head after I was fully recovered from this, I had heard in the back of my head, like you’re supposed to do this. You’re supposed to help women out of this. And I remember thinking like, no, no, like I don’t, I don’t want to go back. Like, I don’t want to go back to that dark place in my life, but eventually I couldn’t ignore the calling. And I enrolled in at the Institute for the psychology of eating and I decided, you know what, I’m going to, I’m going to give this a try because I have to do it for, you know, that, that little 15 year old Jessi, who was so afraid and so scared, I have to do it for her because there’s so many women that are struggling. 

Leah Gervais: Oh my God, what a beautiful story, the way you describe, um, you know how this isn’t a discipline problem. Like I think that that’s so powerful and I I’m sure, you know, Annie grace because she works with, um, Alex Charfen too. And I read her book and it reminds me a little bit of that, which I thought was such a, I love that approach because it brings you back into your own power and reminds you of that. Yeah. So I think that that’s just beautiful. Um, when you kind of did that pivot, it sounds like it was pretty natural and organic and everything, um, from, I guess kind of like from the lifestyle or maybe like a personal development perspective when you started saying yes, I love listening to people’s stories of their guts and their intuition and growing that. Did other parts of your business and life start to feel more inflow as well? Like, was that a very exciting, even though scary time, how did it shift things for you? 

Jessi Jean: 100%. I was finding that the hustle to teach people health and fitness, wasn’t half as fulfilling as doing what I knew I was called to do. And I started to work even harder than I even knew that I could to do something that gave me so much more life and so much more energy, because I could see that I was starting to make an impact. And I was scared. I was so afraid because I thought, you know, these techniques and these healing modalities and all of this years of experience, like it’s gotten me to where I’m at now, but is it going to get somebody else to where, to where I’m at?

Like, is it going to work for other people? And that’s what I didn’t know. And I was afraid and I thought, you know, what, if it helps just one person get out of this hell hole, it’ll be worth it. I have to at least try because I wish somebody would have tried for me. I wish I would have had these resources and had this knowledge. And yeah, it was just, it was scary. But it, when I dove in and I said, yes, things did start to come in flow. People like everything started to feel easier because I was walking in alignment with what I believe I was put on this earth to do, I believe this is my moral obligation. And when you, when you’re walking in such alignment, I feel like you’re filled with this energy that sustains the grind that is building a business.

Um, and so yeah, everything started to it. Wasn’t easy, but everything started to come together in so many different ways and women just started to come and they kept coming and I kept serving and I kept improving and I kept growing and word of mouth started to grow. And you know, now I feel like that’s how most of our businesses run is just through word of mouth, which has been, which is so cool. 

Leah Gervais: That is so great. So do you, you know, you have this clear passion for the work that you do and helping women. Um, and I also know that you probably do a lot of pedals and sales emails and team building and all that other stuff. How have you, um, do you like that? Like, cause I, I, some of my clients are nutritionists, which I recognize is different from what you do, but they sometimes are like, I just want to do the nutrition part. And so how have you navigated that? Or do you love it? 

Jessi Jean: Yeah, so I’m not a fan of the backend admin business building work, but I have found joy in all parts of it because I know each component is what makes us engine run. And so, um, yeah, I, yeah, when it comes to those things, obviously I hire out the things that I just can’t get myself to do. Um, but I really love the creative aspect of entrepreneurship. I am a creative. And so, um, I just use it, you know, I use creativity when I’m building sells sales funnels, or when I’m, you know, writing copy or when I’m doing social media, I just let that be my, you know, my creative outlet time. And so, um, yeah, I don’t, it’s not, it’s not something that I love, but it’s definitely something that, um, that I’ve learned to appreciate because it’s what brings people into my world and what gives them an amazing experience. So yeah. 

Leah Gervais: It’s in service to the vision. It’s important to remember that everything is going to be easy. No, at all. Would you say, like, looking back, has there been a particular part of entrepreneurship you can pull out as the most challenging or what maybe changed you the most?

Jessi Jean: Hmm. Yeah, so I, um, yeah, I was in a, my first business. Um, I started with two friends and it was, they were, they were dating at the time. Um, and it became pretty unhealthy this kind of trifecta that we had going on because they were dating now they’re engaged, they’re getting ready to be married. And I just knew it was time for me to kind of part ways and do my own thing. And that was a very challenging transition, um, because they weren’t, it wasn’t, unfortunately it wasn’t amicable and, um, yeah, doing business like that situation for me grew me and challenged me. It showed me that I could stand on my own. It showed me that, um, I had what it took to, you know, to move forward and to be on my own. Um, but it was hard. I think navigating relationships in business. Businesses, there’s a lot of networking. There’s a lot of collaboration. 

And I think that’s the thing that has been one of the most rewarding, but also one of the most challenging components of business for me, because you deal with so many different personalities and you can’t build, you know, like there is no, uh, you know, nobody’s a success on their own. You have people around you who support you and you have to navigate those relationships and there’s all these different dynamics to relationships. And so, um, I think that for me has been, that was one of the hardest experiences that I’ve ever gone through. Um, but it also grew me and strengthened me and showed me what I was made of more than anything I’ve ever been through. 

Leah Gervais: Wow. Yeah. I’m sure you more than most have to deal with like the sensitivity of people and their dynamics and how they’re processing things.

Jessi Jean: Yes. 

Leah Gervais: And so here you are. On the other side, you have your successful coaching business where you help women overcome their dysfunctional relationship with food. Congratulations on how far you’ve come. It’s very, very inspiring as a woman and as an entrepreneur, it’s a beautiful story. 

Jessi Jean: Thank you so much. Thank you so much. I’m so passionate about sharing it with people. And I’m, you know, I’m always encouraging people around me to become entrepreneurs, um, because I think it’s the most fulfilling thing you can do the best thing ever. It’s the hardest thing ever, but it’s also the best thing ever. So I love to be able to share the story. You know, if it’s, it’s not going to be easy, but it’s going to be worth it. It’s going to be fulfilling. And I would rather work 80 hours for myself than 40 for somebody else any day of the week. I know not everybody is like that. And that’s totally okay too. And I honor and respect that, but it has been, it’s been such a journey of self growth. You know, it’s really been more, not just about building a business, but about the character that it’s developed in me that I appreciate so much. 

Leah Gervais: I totally agree. I don’t think I could read all the personal development section at Barnes and Noble and it still wouldn’t teach me as much as I have learned about myself for this. And that still happens all the time. Um, well, thank you so much for sharing. I have three lightning questions for you. Are you ready? Okay. Okay. What is your go to when you’re having a rough day? 

Jessi Jean: Hmm. I love a hot bath and a bath bomb, and I love fuzzy blankets. So when I’m having a rough day, it’s a combination of those or a fuzzy robe and just crawling in bed and reading a book or, you know, just doing something mindless. 

Leah Gervais:  I love it. I’m a comfy person too. My husband makes fun of me because I have a whole drawer of what I call comfy’s. 

Jessi Jean: Yes, the comfy’s are the best.

Leah Gervais: Um, what do you have a moment looking back at your, your career, your entrepreneurial journey, where it was like, wow. Either like, I want to ask if you felt like I made it, but I know you kind of never feel like you made it a moment of just like, wow, I can’t believe I did this. 

Jessi Jean: Yes. When I launched the food freedom online program, I had no idea what I was going to do was going to work. And I was terrified and I opened up the beta round of the course and I thought, okay, here we go. Here we go. If one person buys it and I hadn’t even built out the course yet, I told everybody I’m going to build it out, live with you. Cause I wanted to see how they responded and if it was working and I could tweak it along the way. And 50 women signed up for the beta round and I was like, Holy, I was, it was like, wow. But it was also like, Holy crap. What if this doesn’t work? And I now have 50 women who are expecting this to work. And then when I saw it started to work and they were transforming and they were having these breakthroughs and they were evolving and you know, they were, they were balling on our coaching calls because they no longer felt this compulsion to overeat. I was like, I think that first round of the program, I was just like, Oh, Oh my gosh, I think I’m onto something. So that was probably the moment. 

Leah Gervais: Oh my gosh. Beautiful. Beautiful. Do you have a business building book or podcast that has helped you in your journey?

Jessi Jean: I would say Alex Charfen, um, just anything and everything that he puts out. I, um, initially found out about who he was, um, through Russell Brunson and click funnels. Um, the first year that I was in the two comma club coaching program, Alex was a coach and he did a weekend event where he just taught everything that he teaches. And, um, it changed the trajectory of how I do business and it impacted our business. It gave me a structure and systems. And so, um, obviously his podcast, the momentum podcast. And, um, I think he only had the entrepreneurial personality type, his little book, but yeah, he is a wealth of knowledge and I feel like somebody who’s completely changed the way that I do business.

Leah Gervais: Yeah. He’s a team building machine. He’s definitely, I would have had no idea what to do when I started hiring people.

Jessi Jean: Yeah.

Leah Gervais: Where can people find you? 

Jessi Jean: Hmm, well, um, I like to hang out on Instagram. My Instagram handle is Jess with just an I, @JessiJeannn. Um, and then, you know, I have the food freedom online program. If you’re obviously a podcast listener, if you’re listening to this, um, the Dear Body Podcast is where I share a wealth of information on how to begin navigating your struggles with food and body. And then I also do a free morning routine. I’m a big believer in the power of a morning routine, and I do it all around, um, the struggles with food and body insecurity, confidence issues. And you can join that free challenge at, um, the Um, I can share the link with you, Yes. Um, but yeah, that’s, that’s where I’m at.

Leah Gervais: Amazing. Well, thank you so much for sharing your story. Thank you for being vulnerable. Thank you for the very incredible work bigger doing in the world. Um, I think that this is so empowering for anyone out there who has something that they want to either teach or share with someone and might not feel like they’re ready or will it work, or can I do this, you know, just go back to, I even, I think of this within my own business, go back to the girl or guy for listening to this and you are a guy who needed what you know right now. And they’re out there and you can change their life. Thank you so much Jessi, this is amazing. And here it is to all of your biggest visions!

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