How I Turned My Annual Income into My Monthly Income
Your Biggest Vision
Season 2, Ep. 49
If someone would have told me just a few years ago, when I was starting my business, that I would eventually be making $60,000- $100,000 as my monthly income, I probably would not have believed them. There really is nothing special about me that did this. I didn’t come into this with any money. I didn’t have any marketing degree or anything that kind of would’ve given me a competitive edge, but between dedication and the tips I am sharing with you today, I was able to turn my annual income into my monthly income!
Tune in to hear:
- The three foundational components of my business that have helped me turn my annual income into my monthly income.
- Four important factors that support the three foundational components.
- The most surprising, yet most important thing that has helped turn my annual income into my monthly income.
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Leah Gervais: Turning my annual income into my monthly income! So welcome back. Thank you guys so much for being here. My name is Leah. I am a business coach. I am an online business owner and I’m a huge advocate for driven women who want to create a life that pretty much matches what they had dreamed of when they were younger.
And I work with a lot of women who had, um, whether they kind of like knew it or not maybe ambitious career goals. And they still have that ambitious ambition. They just want their own career. They just want to do it their way and with freedom, but they don’t want to do sort of like the freelance lifestyle. Not like there’s anything wrong with that, but they kind of want that success. So they just want it on their terms. And I completely understand this woman because I was this woman. I still see myself as this woman, a little bit of background on me.
I moved to New York city when I was 18, which was my ultimate childhood dream come true. And I attended NYU, another ultimate childhood dream come true. And I continued on to work as a paralegal at a great law firm in New York city and take the LSAT’s and get into law school. You guessed it- another childhood dream come true. I always thought I wanted to go to law school. And so here I am having kind of checked off all my boxes, really pursuing what I thought would be this big Epic life in New York city that I had literally visualized like from wallpaper on my wall when I was 13, since I was a child. And it doesn’t take long in the legal field to realize that it might not be what you think it is now. There’s nothing wrong with the legal profession and married a lawyer.
And I didn’t have a very, a lot of very smart lawyers in my life, but it was not for me because that beautiful, Epic life that I dreamed of was not going to be through it. So I became determined to learn how to do it on my own. I was not ready to throw in the towel. I was not ready to listen to people telling me that I had to go to graduate school to have a really comfortable life in New York or any of that. And years later, just a few years later, honestly, I think I got into law school in 2016. And, uh, so here we are four years later, I have my own business. I was able to quit my job as a paralegal to work for myself. Um, we are, we have a team of four, all women, um, which I’m really proud of.
We all work remotely. And, um, this is the story of how I was able to turn the income that I was making as a paralegal, um, in a year into now what my company and I make as monthly income. So that is a little bit of background on me. You guys that are here, live, have any questions throughout this. Please let me know, because I want to answer because this was definitely something I never thought was possible.
If someone would have told me just a few years ago, when I was starting my business, that it would be something that would, could make me 60,000, 70,000, 80 $100,000 as my monthly income, we’d been able to do. Then I probably would not have believed them, but it’s true. And there really is nothing special about me that did this. I didn’t come into this with a ton of money. I didn’t come into this with any money. I went into debt to start my business. I didn’t have any marketing degree or anything that kind of would’ve given me a competitive edge, but I was really dedicated. And here are the things that made a difference and that still are principles within our company today that have helped turn my annual into my monthly income.
So the first thing I want to touch on are three very quick foundational pieces, I think, for any successful business. So I’m going to, throughout this, talk about how the four things help these three foundational successes, but I’m not going to go too deeply into them now. So these might be worth writing down.
If you’re taking notes at all, while you’re listening to this, if you are in the phases of building your business, uh, I would encourage you to write these down and really look at, have you paid attention to them? And how can we start implementing these?
Number one is client lifetime value- CLV. This is essential to raise your monthly income! This basically means how long do clients have the opportunity to stay with you and continue either working with you, buying from you, learning from you, whatever the case may be an example of an organization or company that has eight great attention to client lifetime value are companies like Microsoft and Apple. They are not about having their customers be one hit wonders, where they buy one thing, and then they’re satisfied. They are all about having their clients fall in love with one of their products so that they can then buy all of them.
And they are also about having their clients be ready to go when they release new products so that they don’t have to continue marketing and advertising. Of course they do. They do have huge marketing budgets and they are able to market aggressively, but you better believe that a lot of their, um, the reason that they’re, they have blown up the way they have is because they’ve been able to pay attention to client lifetime value.
And it is so much less expensive to sign on an existing client or a former client or a current customer than it is to only rely on marketing to new ones. So that is 0.1. How can we increase the client lifetime value 0.2 is, are you paying attention to recurring revenue? This just basically means, do you have any sort of system, any sort of payment plan, any sort of a structured program where people pay on a recurring basis, not on a one-time only basis. So this can look like payment plans. This can look like a membership. This can look like a group ongoing program, whatever you can get really creative with it. You know, it can look like a subscription. The bottom line is not so important, which model you choose.
The bottom line is that you are tuning into and paying attention to how you will not start each month with a fresh slate. But rather you already know that you have at least some money coming in. We’ll talk about how to do that in a second, but that is the second thing is focusing on recurring revenue. Then the third thing to really focus on to raise your monthly income, that I don’t see new business owners focus on enough is getting so visible. It is not enough to just start an Instagram account or to start a website and wonder where the people are going to come flock to you. They’re not, and that has nothing to do with your business. That doesn’t mean you’re not talented.
It doesn’t mean you don’t have a beautiful website. It doesn’t mean your Instagram. Isn’t great. All it means is you’re invisible to them because you haven’t focused enough on visibility and in the world we live in, all of these platforms have a lot of people on them. I don’t even like saying they’re saturated or that they’re competitive because I don’t really believe in competition. I think there’s room for everyone, but it does mean that you have to find a way to be noticed to stand out, to get people, to know who you are. So that’s just basically making sure you get exposure. And if you’re only waiting, well, I’m going to get into how to get visible in just a second. But that is the third point is, am I focusing on visibility because you can have the best program or service or product or website or branding in the world, but without people actually seeing it, there are, they are not going to buy from you and this won’t help your monthly income.
So to recap, the quick three foundations I encourage you to focus on to turn your annual into your monthly income, and then I’m going to go through the four things that really did this for me, and really helped. These three get strong are one client lifetime value, two recurring revenue and three visibility.
Okay, let’s move on to the four things that turn my annual income into my monthly income. I’m going to take a sip of water. And I think I saw a question… What is it that I sold when I started?
Well, at the very beginning, I sold freelance services. I did freelance writing. That was kind of based off of my website and I did some affiliate marketing. So at the beginning, I was just kind of trying to get my website to have some traffic so that I could get paid or, you know, sell things directly on it, like sell an affiliate link on it or get my writing notice so that it could be a freelance writer. Um, but then once I started selling things that were actually my own, because writing isn’t my own, I was writing for someone else and affiliate links aren’t my own. I’m selling for someone else. I started doing basically consulting, um, pretty much just one-off consulting at the time. Uh, and I did. And then I also created an e-course. That was one of the first things I did. I didn’t start coaching until I’d say two and a half years into it, which I think was really the right move for me, because it allowed me to just get more confident in what it was that I could teach and that I could coach in. And the rest is history.
All right. So without further ado, four things that skyrocketed my monthly income. Thing, number one is to get visible. I got super visible. I am going to cut to the chase here because I think that this can sound kind of like a buzzword and it can feel a little bit unclear. How do I get visible? How do I stand out? Do I have to learn the Instagram algorithm? Do I have to, you know, like master Pinterest, do I have to learn SEO? Not really. Now all of those things can help. And I think that they’re great long-term strategies, especially when you’re wanting to set yourself apart. But I’m just going to be really blunt with my advice here, because I have seen so many people beat around the Bush and not actually bite the bullet on what could help them when it comes to getting visible, my advice. And what I did was started seeing my business, like a business, not like a hobby or if it’s convenient, but I saw it like a business.
And what do businesses do? They advertise? So I started paying for advertising and at the beginning, this looked like aggressively using ads to grow my email list. Um, and that was, I mean, that, that is what helped me take off. My email list is still the backbone to my business. And that time when I invested heavily in ads to grow my email list was really foundational for me. And another reason that this is, so I’m going to be kind of connecting things back to those three foundational pieces, but getting visible is it gets easier over time because your reputation builds, your consistency builds, your community builds, but in the beginning, why waste your own time? You can always, you know, get, make more money, but you can’t make more time back. So if I could go do it again, honestly, I would have just paid for ads, like right off the bat.
I would have tried to grow my email list with ads right away. I would have, um, turned videos like that I did on Facebook live or whatever into ads right away. They really can catapult you. Um, and I waited too long. I felt, I still feel like to actually invest in them, but once I did things were able to take off. And that really was how I was kind of able to start getting a following and standing out a little bit and having people notice me because they were seeing me instead of me, just hoping that they would find me. I was getting in front of them instead of waiting to be found very important. So I now am able to use visibility in more diverse ways now, because I kind of have the track record that I do in my business is where it is.
I have found it easier to get published on, uh, publications. I have found it easier to be part of podcasts. Um, my Instagram has naturally grown. So all of that plays into visibility and this is a conversation we still have all the time, you know, every month. But I just want to be really blunt that in the beginning, if you’re not visible, it doesn’t matter what you’re selling. No one’s going to buy it. Why take your own time away from yourself and, you know, make it harder for yourself when you can use ads to really just grow your base. Can you do it without it? Of course you can. Are there going to be success stories where people do it without them? Of course. And could that be you sure, but in that case, if you are going to be one of the successful ones without them, you know, you’re going to make that money back.
Why not just double it? Why not just scale down or scale up on it so that you can grow even more, even faster. So that was helpful for me. If you guys have any questions on how I use ads, how I still use ads, how else I get visible to this day? Let me know. But the thing one was definitely visibility that changed everything for me, because once I started getting more visible, it’s not like I was selling anything better. My business hadn’t really changed. It’s just that more people knew about it and my monthly income and overall income dramatically changed from that.
Okay. The second thing that I did, um, okay. Elizabeth, how much should I invest first? Starting out. So, um, I don’t remember the exact dollar amounts, but I’ll give you some things. I’ll give you some helpful things. Hopefully to pull out. There were about two months when I first started out, when I did share, I understand on ads when I didn’t, um, when I wasn’t really making any money, but I was really, um, insistent, you know, I just was really at that, like I’m all in tight moment.
So I believe I spent something like $500 a month for two months in a row. And between what I was doing with ads with that. So a thousand dollars total, and I did not have that thousand dollars, like from my business or at all. And from Pinterest efforts I had in the past and from being aggressive on Instagram, like I would message people about my opt-in and getting on my email list. I emailed friends and family. I pretty much went all out. And during those two months, I got my email list up to, I think, around 1,500 people, which was crazy for me because before that, for about over a year, my email list was under 500. So all of a sudden getting it, growing it by a thousand people in two months was really critical to me. And that’s when I was able to start really making money from my email list.
And then that’s when my consulting started taking off. And then before I knew it, my business was taking off. Now, I don’t think you need to do that. I just want to offer what I said or what I did. Excuse me. Here’s what I would recommend if I were starting all over again. Um, before I would spend money directly on building my email list, I would do a Facebook live or two, ideally once a week, I would run a video view ad if anyone I know you’re in Scale your side hustle, Elizabeth and I teach this in there. Um, but if anyone else needs help, you can DM me. Or I think that I’m sure there’s good tutorials online for video ads, but I would run a video ad with my Facebook live. Now, the reason I would do that is because it’s a lot cheaper to run an ad with a Facebook live than it is to run an ad directly to a landing page, to an opt-in to grow your email list, et cetera.
And with Facebook lives, you still have a lot of the benefits you still are getting visible. You still are getting your face in front of people. That could be your ideal client. You’re still spreading the message of what it is that you do, but you aren’t getting their emails. So I’m going to get there in a second, but I think that that’s a really great place to start. And the reason that the reason then, or what I would do next, I guess I should say is I would make an, a Facebook ads audience with the people who viewed that video. And if you have put like even 20 or $30 of money behind the ad of the live, you should have like 1,000 or 2,000 people that have viewed it. It, and I would run list building ads to the people that viewed the video.
I know that that’s kind of a lot of steps, but it’s going to be the least expensive way to do it. And I also like that you’re diversifying your visibility or you’re getting visible by growing your email list. And you’re getting visible by doing Facebook lives, which Facebook favors like Facebook wants you to stay on their platform. So think about it in their shoes. They want to make money, right? So if they are putting out a face, you create a piece of content on Facebook alive that requires people to stay on facebook.com, where Facebook can send more advertisements to them and make more money. Then Facebook will put you higher up in the newsfeed. They’ll show you more people. You’re basically leveraging their algorithm to have free advertising. Whereas if you only are putting on, if you’re only putting links on Facebook that make people click away from Facebook, like you’re having an ad to your opt-in page or to your website or to your Instagram or whatever, Facebook isn’t really going to help you get seen because they don’t want people clicking away from Facebook.
They want people staying on Facebook. So that, so to answer your question, I would, I mean, I would spend like 50 bucks on a few lives, maybe two or three and get them seen by a few thousand people. And then if you’re ready to start running email list building ads, which if it were me, I would just, I would just do this all sooner. So I would just do it. Then I would spend around $10 a day, ideally $15. Um, but see how that goes, see how it goes for a few weeks. See if you’re able to get momentum there. And then you can always reevaluate, you know, ads in businesses about testing. So there’s no secret formula, but I think the sooner you can get data the better okay. Bloom with Mel. I think your name’s now, Mel. So I’m going to call, you know, um, ads on Facebook versus Instagram.
Um, uh, we do both and I think that it’s different for every business. So I think it’s worth testing everything with ads is testing. There’s no perfect formula for testing or for ads, but, uh, I think that it, I do think it depends on the niche. Like if, if you are in more of like a social media type niche or online business technique, I think that Instagram really favorites that if you are, um, if you’re not, if you’re more of like a B to C, like health or, um, finance or lifestyle, then maybe a little more on Facebook, but I would, I would test both and find out, okay, I already I’ve talked for like the length of an entire podcast episode and I still have the other three things. So thank you guys for sticking with me. You’re welcome. Thank you guys for asking questions. Okay.
So the first thing that I did to turn my annual income into my monthly income was I got visible for me that meant growing my email list aggressively using ads to do so and now continuing to get visible in all the ways we can think of. The second thing that I did that really is important is I gave a crazy amount of, and I still do this.
So this just means how can you help people and give value to them as much as possible. And this is a really good question to ask yourself if you’re not getting as much sales or you’re not getting as much client attention as you want. Um, how often are you paying attention to things that aren’t value, adding things like editing your sales page, editing your website, thinking about your program, people that are just getting to know you don’t care about those things. They want to know what you can teach them or what you can show them or how you can help them. They need to see the value that you can provide.
So what does this look like from, from my perspective from us? Um, well, I mean, I’ve done so many things over the years. I used to do a webinar every Wednesday around my nine to five job. I don’t know how I did it. Like I would literally make a PowerPoint presentation every week to do a webinar every Wednesday that like no one came to. And when I couldn’t leave my nine to five job on time on Wednesdays to get home and do it, I would do it in the supply closet of my nine to five job. I’ve been very consistent with emailing people on my list for years. And I tried to give a lot of value on Instagram, like right now, but more specifically what this looks like for us now is that we plan our sales first. So every month or every quarter, we know when we’re going to be selling something, what we’re going to be selling when we’re going to be promoting it.
And I just plan value-based content around that. So for example, we just opened the doors to our sales program, service-based sales and four weeks before, anytime I created a piece of content, I’ll talk about content that we do in just a minute. But all the content that we had was revolving around how to make sales easier, how to get more, how to attract clients, how to nail a sales call. I was serving my audience to see what they needed most help with during sales. And then I created content around that. So that’s like, I’m even just asking them what value they want and giving that to them. And for us, the content I create is, well, I have a podcast of this podcast. I do tons and tons of Instagram and Facebook lives. We send multiple emails every week. I have probably over 10 free downloads on my website at this point.
And I do regular webinars. So every week there’s probably at least five or six different pieces of solely value based content that you can learn from, from us. Now, I am not one of those people, one of those entrepreneurs that strictly separates my value content and what I’m selling, if I’m giving value, and I can share that I have something to sell that gives more value. I’m not going to shy away from it just because it’s a piece of content. Likewise, when I’m selling, I never would focus just on the logistics of what I’m selling. I still want everyone to find value in whatever it is that I’m selling, even if they don’t buy. So, value is King. And I have seen entrepreneurs, you know, make quite co make sales, make big sales, um, have big months with big monthly income, have big years, have a lot of, uh, clients on their roster that really don’t have any of the commonly thought of infrastructure in place that it takes to have that type of monthly income or that type of success.
You know, they don’t have a website. Um, they don’t have a sales page, they don’t have an email list. Um, they have just continued to give value in one way or another, whether that’s on social media or in Facebook groups, or they’ve created an opt-in that’s really successful and they’ve run Facebook ads to it, or they just only do Facebook lives and they promote it. There’s so many different strategies that work. And I think that’s so important to remember. I think we all can fall prey to the idea that we need a next strategy, a better strategy, a different strategy, and all strategies work. If you really have no idea, then yeah, you should learn strategies. And I love learning new ones. You know, it’s a lot of fun for me, but I really have had to learn that. And I have learned because I use a lot of different strategies that have all worked.
And I’ll talk a little bit more about that in a second, but the point of this one is that we gave a lot of value. We give still so much value. I think that we do, uh, a lot of free content and a lot of free, good content. You know, I always want people to walk away and feel like there was something that you could apply right then. So give value, give value, give value. It really does make a difference. Any questions there guys, before we move on to the next one?
Okay. The next thing that we did, this was probably the biggest shift, like a biggest, the biggest before and after I didn’t realize how bad of a job I was doing at this until I changed it and started seeing my business take off. The third thing we did to turn my annual income into my monthly income was dramatically shift our focus to, from a business to relationships. And so
That really helped. I mean, that’s helped me in so many ways. Let me give you guys a few examples. When I stopped, when I realized that relationships were my priority one, my, I knew that if I, well, I wasn’t that calculated about it. Actually. I kind of wish I was, but I didn’t know this in advance. When I S when I started focusing on relationships, one business became more fun because I became friends with my clients. I became more invested in their lives. I became more invested in their success. And I think that they really could feel that too. I stopped obsessing over my offerings, and this is something that trips people up so much, especially in the beginning, but honestly, for years, they feel like they don’t have clarity around what they’re selling. They feel like they don’t have a specific offer. They feel like they need to sit down and Mark and map out an entire transformation.
And that’s not usually true. That doesn’t mean that you don’t need to be thoughtful about what you’re offering or that every once in a while, that’s not the case. But when I stopped letting, like, when I kind of let that go, when I just sort of approached it from like, I’m just building relationships and I’m just trying to help. And I’m going to kind of see where that takes me. Then I started to be able to create offerings and programs based on what people needed and selling became so much easier because it wasn’t like, like I was having to sell a program or a product and give them all these reasons why it was so great. It was more about a conversation of they had a problem. I could help them. And I let them know that this is how I could help them.
And they are, you know, th then at that point, ready to say, how much does it cost? Because if they really want that fixed, then they’re going to pay to get it solved. So this really helped me sort of just like, relax and realize that I don’t need to have all these perfect sales pages or all these perfect offerings or a bunch of proofreaders to see how enticing and good my copywriting is. If I could just be in relationships with people and communicate with them. And if they had a problem, let them know that I could help them. And here’s how that’s really all I needed to do. That’s all entrepreneurship is at the bottom line. Uh, it’s solving problems. That’s all, any good company does is solve a problem. Now you don’t have to solve a big problem. I always think of the example of some of the most successful companies in the world, Spanx Spanx, doesn’t solve a life changing problems.
Spanx solves a pantyhose problem, a panty liner problem, but yet it’s one of the most successful women’s clothing lines out there. And the founder, Sarah Blakely was the youngest female billing there. Another good example is Louis Vuitton, another very successful company, are they, uh, you know, selling something that’s huge, you know, solves a huge problem? Not really not in relative terms yet. People want one of those. They have, they have reasons why they do. And so Louis Vuitton solves that problem. So when I started just focusing on the relationships, I let go, a lot of my perfectionism, I then started just by knee, just naturally creating more value based content and less behind the scenes obsession over the sales page, obsession over the about page obsession over things that really didn’t matter. That also are wasting my time because they’re taking away time.
I could be spending giving value. So that was another really helpful thing. And another thing on the relationships that this helped me do is it started informing my marketing more so before this, my marketing was a lot of it. I was very reliant on my email lists and I did do webinars. I sort of did them with a PowerPoint and didn’t show my face or anything. But when I started realizing the power of relationships and how much more fulfilling it was to focus on relationships, I started thinking, how can most of, as much of my marketing as possible be relationship facing. And that is a live streams are a great example of that because anyone who’s watching this, you are, you are getting the real me. You know, this isn’t an edited video that I had professionally done and edited 15 times. This isn’t a Photoshop picture.
You’re seeing on an Instagram feed. This isn’t an email or a blog post you were reading, which let’s be honest, could be written by anyone. This is me. I could mess up. I’m not scripted. I’m just here talking to you. I look how I look. It’s looking a little circles under the eyes, especially today, because I don’t think any of us have slept since Tuesday. Um, and that builds more trust. You know, then when people come into my programs or even if they just reach out to me or whatever, they know more who I am, there’s a relationship that can start there that just over text or images can’t, can’t do so as much. So relationships started informing my marketing that helped a lot. And so between those two things between letting go of the specific offering and just trying to solve problems, as well as infusing relationships into my marketing, then one, well, one business became more fun.
Like I said to, uh, my client lifetime value started increasing. So because I was actually caring about my clients, I felt like I didn’t care about them before, but I didn’t know how important this relationship piece was. I didn’t know how to leverage it. Um, my clients were more likely if they had another business problem or if they wanted to get to a newer monthly income and overall income level still to this day, a lot of them will either take another one of my programs or they will refer someone to me. And it’s because, well, first of all, I’m friends with most of them. And second of all, I’d taken the time to get to know them and their business so that they don’t have to feel like they don’t have to feel like they’re in this alone and they’re not. And so it’s been great for getting clients it’s been great for keeping clients and it’s been great for the satisfied, like the whole reason I do this right.
Which is to change people’s lives and connect with people, which you can’t do if you’re not actually invested in those people. So here’s so, as I said, for us, that looks like we do lots of lives. I’m never afraid to do personal outreach. We have a very high ratio of support to clients in our programs. Um, we always have a lot of different support staff in there. Um, all, thank you so much, Elizabeth. That is so sweet. I’m so grateful that year we were part of this and it’s amazing to watch you flourish. Uh, we always make sure that our, our, our programs have a lot of our staff in there so that people feel supported. We have welcome forms right now. I would show you, but it’s kind of a disaster.
Okay. show you a little. Here are, um, one of our programs and creating congratulation, uh, packages for them that I’m selling all of them. So we have our ways.
Okay. The last one thing I did. Thank you guys for tuning in those of you that are still here. The last thing I did, I’m going to recap it. The last thing I did to turn my monthly income into my annual- annual into monthly income, I mean, and I just want to recap. So I said, get visible, give value and focus on relationships. All of those in their own ways had things that contributed to my client lifetime value, which brought down my marketing costs, or I didn’t really stop spending money on marketing, but it just helped my retention rate. It helped how many clients I got in each program. It helps my referral rate. Um, I also, it also, you know, helped me focus on recurring revenue and recurring revenue helps with marketing because it’s really, I see people all the time. They’re like, Oh yeah, I’d love to do Facebook ads, but I just don’t know if I’m going to make enough money.
This month, we’ll have recurring revenue so that you already know you have a little money. So you can invest in your business because if you do this hot and cold game with your business, where sometimes you invest in it, and sometimes you don’t, your monthly income is going to reflect that your results are going to reflect that you can’t, you give what you get, you know, and so set yourself up for success by knowing you always have enough to give back to it and to grow it so that you don’t feel like you’re kind of in this rollercoaster with it. And that comes from recurring revenue, where does recurring revenue come from? It doesn’t really matter.
But if you are in relationships with your community, with your clients and you’re hearing what they need, and you think, okay, this is how I could package that. To give that to them, you can create that. And of course, visibility is key because that is how people get to know you. And that is how people actually see the value that you’re giving them. So I really hammered down on the importance of value, but of course, if no one sees it, it’s very hard to have it make a difference.
Okay? The fourth thing, this is for my woo woo ones out there, but this is real. The fourth thing I did to turn my annual income into my monthly income was started prioritizing my own energy. I used to think that until I hit a certain monthly income goal or my business got to a certain place that I just needed to work myself to the bone that taking time off, wasn’t really an option that I always had more to do. And as a result, I always felt like there was more to do. And I always felt behind as a result, I also would feel tired. I would feel a little drained, a little uninspired. What happens when we feel uninspired. And when we are under pressure, we start looking for external validation and external advice to go where we want to go. No one knows where to go as much as you want to go.
And I don’t mean this. Like you shouldn’t be learning from people, but you shouldn’t be doing anything that anyone else says at the cost of your own guidance system, but that gets compromised by fear when we aren’t in our energetic peak. And so we are always getting back what we put out.
And I think for a lot of entrepreneurs, especially in any sort of coaching niche, service-based niche, et cetera, it can be easy when you don’t prioritize your own energy to start contradicting what you say you do and who you say you want to work with. So for example, if you are a, we’ll take me, if, so I’m a business coach and I talk a lot about the importance of taking risks. And I talk a lot about the importance of prioritizing your and your own energy, which I do now, a lot, you guys can even see, I have one of my manifestation candles going, and you may remember my Rose gummies, but I’m only human and that’s okay.
But before I really prioritize this, I could have had moments. And I think a lot of people do often, and it’s not about judgment. It’s just about how can we, how can we be happier? Where I was contradicting what I said I wanted to do. So if you’re a business coach and you are telling your clients that they need to take risks and they need to, um, believe in themselves yet you don’t believe in yourself and you’re terrified and you don’t make any big moves. And you’re playing small. You’re going to attract people that are like that.
People that are terrified and they won’t take risks, and they’re going to play small, which means they probably won’t sign on to work with you, or if they do it, probably won’t be a great experience. If you’re a health coach and you are constantly telling your clients and people in your marketing that they need to put themselves first, yet you are working yourself to the bone, or you’re always putting yourself down, or you’re always making wherever you are on your own journey, a problem, and not actually embracing the current moment.
You are not walking the walk. If you’re relationship coaching, you think that people could be better. You know, that, that they, they, they can be okay, single, um, that they can find the one by being single. Yet you are feeling incomplete. Then you are going to attract that. And I want to just say for the final time, I’m not trying to judge anyone who might feel like they resonate with this. I have been there, we’re all human.
And I think we all go there from time to time. But if you prioritize your energy, you have a much better chance of flagging that when you get there and recognizing that you probably want to step away until your energy’s in a higher vibration, until you are more in alignment with what it is that you want to attract or what it is that you want to bring into your business- will be a huge help to your monthly income.
Otherwise at best you can be creating some sort of chaos in your business. At worst, you can end up really self-sabotaging or just straight up being inauthentic, which is, you know, we want integrity within our businesses. And I really started noticing that when I almost over prioritize my own energy and the sense that I really just got curious with asking like, how good can I feel? How positive can I get? How supportive can I be? How much space can I make? How much belief can I have?
Things went up pretty quickly because I think that that’s the difference between how can I stay positive and out of fear, which is a good start. That is a good start and entrepreneurs need to start there. But when you can take the even step further of how can I see how great of a mindset I can build, how can I see how positive I can get?
How can I see how much space I can hold for others? That’s when you really will kind of skyrocket because you’re attracting people that are just ready to make big moves, ready to do things at a deeper level, ready to do things, decisively and excitedly, excitedly, and in commitment. So this is what this kind of looks like for me now. I invest in myself constantly.
I always, I never want to be relying on, um, my own judgment to see where I could be blocking myself. It’s important to lean on your own intuition when you make decisions, but no one it’s also helpful to see where you might be blocking yourself that you just can’t see yet because you’re blocked. I get curious about what I don’t know, instead of trying to see it as a fault, I take time off.
I commit to myself and I just constantly try to remember who can I be? How can I be the best version of myself so that I can attract and inspire that in others as well. And this was not what I thought would be my priority if I hit six figures. I thought that I would be here telling you it was this really brilliant funnel, or it was this really great sales email, or it was this really great, whatever this really great system that skyrocketed my monthly income. And absolutely not. Those are not the key. I really think that the key to get to the higher, the higher monthly income bracket of your business I’m nervous saying bracket because of the election right now. But you guys know what I mean. It is about energy. It is actually not about the funnel. There’s a million funnels. Some of them work, some of them don’t, some of them, it doesn’t matter how you believe and how you show up and how you attract to others is going to be, I think the thing that will help you the best.
So take care of yourself. You are number one, and you deserve all of your dreams and your goals so, so much, and it will come true when you start believing that as well. Okay. This was a pretty meaty episode. You guys thank you to those of you who stay through the whole thing. I hope that this was helpful. I’d love to hear from you. What was the most helpful point here? Uh, you can always see me on Instagram at LeahGervais_.
I love chatting with you guys on Instagram. And, um, let me know if this is something that you are currently trying to bring into life. I believe at the time that this recording comes out on my podcast, it will be Thanksgiving, um, Thanksgiving time in the United States. So hopefully you are off to spend some time with family and have a really peaceful Thanksgiving and hopefully a very restorative Thanksgiving and just know that it was Thanksgiving just a few years ago when I really decided to go all in on my business and I was terrified and things have changed for me in the most unbelievable of ways.
And that can be the decision that you make this Thanksgiving too, that this time, next year, things are going to be different. And I think we all can make that decision, even if we are happy with where things are. I think life is always just about thinking how much more can I appreciate this beautiful gift we’ve been given? How much more present can I be? What would it look like to be at an even higher level, deeper level, bigger version of me?
Okay. And if there’s anything I can ever do to help you turn your annual income into your monthly income, let me know, but happy, happy Thanksgiving. I will talk to you guys very soon. Have a good one.
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