Update from Leah
Here with a quick sales tip for you entrepreneurs!
More than ever, I have seen people overly rely on the app Instagram as a way to find clients. If this is you, this isn’t meant to make you feel guilty or shamed, it’s just meant to help you see that there are so many other places—and in fact I think better places—to find clients.
So let me break this down a little bit in case you are blocking clients because of an app.
Now, Instagram definitely has its place in business. I love Instagram, I love connecting with people on Instagram, and sharing parts of my life on Instagram. But I do not rely on, and I don’t recommend relying on Instagram to be where you find the majority of your clients.
This is because Instagram is a very good nurturing tool—meaning, it’s a great way for people to get to know you once they’ve already found out who you are, once they’ve already found something that you’ve given of value, or once they’ve already heard about you. But in terms of relying on an app on your phone for people to find you, I believe you are robbing yourself of your potential and selling yourself a bit short.
Here are some steps you can take to make sure that you are opening up other avenues for clients and not overly relying on Instagram.
Invite people that do follow you on Instagram to your email list.
Instagram isn’t a bad way to have clients find you, it’s just not the only way, and one I wouldn’t solely rely on. The best thing you can do is try to get them off of the app and into your email list, where you have a closer connection to them and you’re not relying on an algorithm or Mark Zuckerberg to determine how you are going to reach people and how many people you’re going to reach.
Analyze where your clients have come from in the past and recognize what other places they have come through.
Whether that’s been referrals, a Facebook ad, a webinar, a podcast or anything else. And if the answer is none, then I’m guessing you’re really wanting more clients, and I would encourage you to find at least two more lead generating avenues to get people onto your email list. Our program Service-Based Sales shows you how to do this.
Shift your Instagram strategy to be that of nurturing.
What type of content could really nurture your audience, not just be dedicated to having people hire you?
New Podcast Episode
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S. 3, Ep. 3- Saving Big on Business + Personal Taxes with Yvette Sadovoy
As tax season quickly approaches, we are so lucky to welcome Yvette Sadovoy, accountant and founder of Savvy & Suite Ltd., on the Your Biggest Vision show to talk to us about her entrepreneurial journey and most creative tax deduction tips for entrepreneurs. Yvette is a friend, former client and one of the most bad-ass female entrepreneurs I know personally. She has helped many small businesses and women in particular be at the table of what it means to be an empowered woman and empowered with your finances.
Tune in to hear:
- Yvette Sadovoy share her own entrepreneurial journey to becoming the empowered female entrepreneur she is today.
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- The most hidden and creative tax deduction tips for business owners and entrepreneurs that could be saving you thousands!
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- How to deduct taxes off of your clothing, massages and even food as a business owner!
Business Resource of the Week
Never feel anxious about sales calls again…! With my sales call checklist.
Sales calls can be one of the most daunting parts of a business. But of course, sales are one of the most important parts! A business without sales isn’t a business.
I know I used to get SO nervous about making sales calls and honestly would’ve rather done anything else. Since then, I’ve been on enough sales calls to generate hundreds of thousands of dollars of sales into my business.
SO! I am sharing the five “musts” I use in every single sales call in our new Sales Call Checklist.