Ever feel like your Facebook feed is an endless scroll of “how to make $50,000 from a webinar” or “how I made six-figures with no website, audience, or idea” or any of the other HUGELY tempting business wins? 

Me too.

While I love sharing wins and know how valuable it is to learn from others, I also believe in being honest about the “failures”. This isn’t just because I think it’s important to normalize failure (which I do). It’s also because true business growth is about bouncing BACK from obstacles, not letting them overtake your path.


Tune into this episode to hear:


  • The behind-the-scenes look at what my failed launch looked like and WHY I failed
  • The key takeaway that allowed me to shift out of defeat and keep moving forward
  • What I now know that I did wrong
Tune in to this weeks episode to hear the behind the scene's of a failed launch and how Leah turned it into a lesson to succeed in the future.
Podcast Episode  

Facebook Live Replay 

Transcript of Episode

Leah Gervais: Visionaries, welcome back to the Your Biggest Vision show. I am your host Leah. And today we are going behind the scenes of one of my biggest business failures. I mentioned this, but I got a message over the weekend from a podcast listener who said that one of her favorite episodes was hearing … or I think her favorite two were something about hearing about my biggest failures in business and my biggest fears in business. So this tells me that there is value to you guys in hearing about the things I’ve done wrong just as much, if not more than hearing about the things that I’ve done right or that have gone right in my business. And I have to say it’s not the easiest thing to come on here and talk about something that I really, really messed up in and to be totally transparent, this episode made me a bit nervous. 


You know, I’m coming on here to share a launch that went totally wrong for me. And not totally wrong because I don’t think anything ever is totally wrong. You always learn something and you know, my job, I am a business strategist. I help people get to six figures in business. So coming on here and talking about something in my own business that didn’t go well is a little bit nerve wracking. But I really realized that it’s actually because I went through this failure and because I went through this launch that didn’t go well, that I’m actually better at what I do because I know what doesn’t work. I know how to get through it when things don’t go as planned. I know how to financially recover and no launch is ever perfect for anyone. No, no, you know, nothing that we try for the first time, we can never know how it’s going to go. There’s so many factors that go into these things. 


So I think knowing how to recover from something that doesn’t go as planned is actually more powerful than pretending that I’m always done everything right all along. So that was just a little internal monologue I had that I wanted to share with you because maybe you also want to share some mistakes that you’ve made or maybe you’re nervous to share things that didn’t go right with your own audience. If you’re an entrepreneur and a, it can be a little bit vulnerable, but that is the conclusion I came to that I actually think it makes me a better business coach because I know how to get through when things don’t go as planned. Then to pretend that I have a pristine track record, which I don’t, and by the way, no one does either. 


So with that, let’s go ahead and get started. I’m going to set the scene for you guys. Where in my business I was what I did, what I thought I was doing right, what I did do right, what it was actually like during the launch period, realizing that it wasn’t working and what I have learned from it and what I would go back and do differently. So let me take a sip of water. In the meantime, let me know where you guys are tuning in from everyone on Instagram. I’d love to hear where and I still would love to see the emojis from some of you on how you feel about the week. 


Oh, I don’t know where you guys are located, but I am in New York City and it is like the dog days of summer right now. Um, it is so hot you guys, so I am just trying to stay cool. Oh, I love a fire emojis. All right. Zayna says that failure is judgment placed on a result. Yes. I believe we can fail in the short term, but I in the long term, I agree with him on that. I agree. It’s a judgment on a result. It’s not really a failure. 


So let’s go ahead and take it back. I just, I’m not going to go too much into my story, but for those of you that don’t know me, I run a website called Urban 20 Something. I am a business strategist and coach for entrepreneurs and I have really help mostly people build businesses around their nine to five jobs. 


Help them leave and then help them get to five figure months from there. So I love what I do. I love working with entrepreneurs and Oh hey Elisom I’m so happy to see you here. Yeah. You know how hot it is here. He’s in New York too. That’s what I do and I didn’t always have the business that I have now. I also didn’t always know how to do what I do now and here today you’re here for one of the stories. That was my business before what is now. This was not in the six figure days.


So it was early on and I decided that I wanted to create an ecourse and I didn’t really know much about actually launching something. I felt pretty comfortable about creating the ecourse and especially I felt confident in the topic of the ecourse because I feel like I’m like gathering you all around a fire. It was early on one night… I felt confident about actually making the ecourse because I had actually gotten the idea from it for, from my audience themselves. They had been asking me questions about how to do a certain thing and I knew how to do it. So I thought, well, what better way to, you know, do market research than to actually have had your audience ask you for a particular problem to be solved. So I feel good about the course, but I also am pretty aware about the fact that I don’t necessarily know how to launch per se. I hadn’t done a whole lot of launching back then. I still kind of made money at that point just randomly here and there. I didn’t know what really goes into that whole process. Uh, and it was a very amateur launch. You know, nowadays my launches have like Facebook ads and lots of bells and whistles and there are a lot more complex. 


This was very early on, so I, knowing that I did not really know how to launch something successfully decided that I should get help. So I hired a business coach who, she was more like of a blog coach specifically. Not Business in general, but I knew that she had ecourses and that I, she had helped her clients create e-courses. Um, and at the time my, my website was still more blog focused so it felt like a good fit. So I hired her for a month I think, or something like that. And to be clear, this was a very scary investment for me to make. It was something like $500, which, you know, at the time was a lot. I didn’t have a whole lot of extra money around my nine to five job. But I knew I didn’t know how to do this and I didn’t want to waste my time or money doing it wrong. 


So I hired her to help me and she did help me a lot. She helped me understand how to make a sales page. She helped me understand how to grow my email list beforehand so that they were more nurtured and ready to buy that particular product. Um, and she helped me… She really helped get out of my own way, which I didn’t realize how much I needed, but she really helped me hurry along. I think a lot of us, uh, know some of the things that we need to do to get to the next level, but we’re waiting for them. Like we’re waiting for permission to actually do them. I think I’ve gotten a lot better at that now. But then I even remember being on calls with her and saying, I want to get lead pages, which is a software to build sales pages, or I want to build an ebook and maybe I’ll do that all one day. And she was like, what Leah? Like, what are you waiting for? You know, she was really good at being like, just do it now. You’re ready for it now. Even the Ecourse, I knew I wanted to make it, but I felt like I was far from ready for it. I didn’t know how to do it. I didn’t have a big audience. I just felt like it was a completely different zone and she really helped me see that I was standing in my own way with a lot of these things. So, I hired her, she helps me create it. She helps me walk through what it will be like when I launch it. And then I stopped working with her because I felt like she had told me what to do and now he just needed to move forward, go forth and you know, do it on my own. 


So a few months after that I am in a position where I have a decent size email list. I think I had like a thousand people on it. I had my ecourse done and ready, which by the way was not an easy thing to create. They are not for the faint of heart. And I had emails set up to launch it and I decided that the week before I was going to do webinars to promote it. That would be what would happen during my quote, launch it that the doors to my ecourse would be open for a week. And every day that week I decided to do a Webinar, which was again advice she had given me. She said, what webinars are really helpful. So I did this all so old fashioned and I basically decided to do two different webinars both around the topic of my ecourse but that were slightly different. 


And so I did topic A on Monday and Wednesday night after my, I got back from my nine to five job and topic B on Tuesday and Thursday night. And then the car was going to close on Friday. So I remember waking up that Monday and thinking it was Christmas morning. I was so excited to launch this thing. I felt like it was what had really made me a true entrepreneur. I felt like it was something I had wanted for a long time and I just knew it was going to go really well because I had this mentor that had told me how to do things and I just felt that honestly. So I was so, so excited and I remember seeing the email on my phone go out cause I had scheduled it to go out while I was at work, um, for like 2:00 PM or whatever and just being like, oh my God, people are going to open it. They’re going to see I have any course and they’re all going to buy it. 


And I had this really great idea that, you know, one or two people a day would buy it over those five days. Day one goes by, that does not happen. Day two goes by, another email goes out. At this point I’m still excited. I’m seeing the people are reading it. Um, and I am excited about my webinars that I’m having people sign up for. And I just really felt like I was doing it. But I’m getting a little bit more nervous because no one had bought now after two days. And I was really in my head sure that they were going to. And by day three, I’m starting to get a little bit sad honestly by that Wednesday because what I’m seeing is tons and tons of unsubscribes from my email list. 

I’m not seeing anyone purchase, I’m barely seeing people click, um, people are coming to my webinars, but no one’s really emailing me about this. And I just, in the meantime am losing, I felt like tons of subscribers that were, that I worked really hard to get. I worked really hard to build my email list during that first year or so. So I’m like, oh my God, this is not going well. And then by Thursday I have accepted that this is a failure and I’ve accepted that no one has bought it and we are four out of five days in to it. Um, I’ve lost tons of subscribers who I worked really hard to get and I did not know how to get back. I didn’t have a good email list building strategy at the time, so it felt very random. Um, and I just felt like no one actually wanted what I had created. 


And I remember coming home from my nine to five job on that Thursday having to do the fourth interview or the fourth Webinar of the week, and just laying face down on my floor in my apartment and crying and I cried to my then boyfriend, now fiance Adam. And I just said, oh my God, I just don’t have what it takes. I’m just not meant to do this. You know, I had spent the whole few weeks before that launch, um, reading about other people’s ecourses launches, like reading Pinterest articles and blog posts and all that kind of stuff, and just reading about so many successes and I just felt so far from those people. And that moment when I was living on the floor, I felt like they were a part of something and I wasn’t. And I just thought I was just kidding myself. You know, this, this didn’t work. Um, my audience doesn’t like it. I don’t know how to do it. I did what someone told me to do and it didn’t happen. 


And it was a really tough moment. And I remember that for the three webinars up until then I had switched back and forth from my computer screen to me, you know, I’d been giving a PowerPoint and I would switch back and forth. And that Webinar that night, I barely could muster up the strength to do it. And I didn’t show my face at all because I was so, so sad and I just felt embarrassed and I felt totally defeated. Maybe you guys want to be watching this or listening to this has felt like that at some point in. If so, you know, it’s a really empty feeling and it really feels like you did everything you could and you still failed. 


So that Friday morning I get up and I was sad, but you know, it was what it was. And I still had one more day. And so I remember riding the subway to work and I listened to a podcast episode and I don’t remember, I need to find out whose podcast this was, but it was kind of an older episode and on it, someone talked about what they called 11th hour miracles and they said that all the greats know that when you’re trying to do something new or sell something or launch something or create something or convince someone of something, it is not about the whole entirety of the process. It is about the ending and pushing through even when things don’t necessarily seem like they’re going the way they want to. Um, you know, they said that that’s basically what determines the best entrepreneurs or what, what separates them, the best from the ones that don’t make it are the ones that get these signs that things aren’t going well, take them as signs that maybe they should step it back. 


And I remember being at that point that Friday when I woke up, I remember thinking, I’m going to just cancel my emails. Um, I’m gonna, you know, just stop so that I don’t keep getting unsubscribes. Um, and just stop putting myself out there. I remember crying, like looking at how to try and figure out how to do Facebook ads on the last day to see if that would work. But I didn’t know how, so I didn’t have those going and I just thought I was just going to stop, you know, and cancel everything. So anyway, I’m listening to this podcast episode on the subway and they said that the good entrepreneurs take signs that things aren’t working as reasons to reassess and pull back and figure out something different. But the great entrepreneurs understand that even when things aren’t working, that’s when you need to just go even more full throttle. That’s when you need to put your foot on the gas even more. And that’s when you need to go into, you know, overdrive and really, really go harder than you had been.


And so I made a decision in that moment that I was going to choose to be one of the greats, not one of the goods, and that I was going to see this as an 11th hour miracle. So I remember I kept all my emails going on and I went back through them and I tried to add more heart to them and I tried to add more of my own story to them and more of why this program had the ecourse that I’d created, why I thought it, why I believed in it so much. And I’ll never forget being at my desk at my nine to five job and getting the alarm on my phone at like 3:00 PM or whatever on the last day saying that I had made a sale, I cried, I cried of happiness. 


And I remember running to the bathroom and calling Adam and just saying, Oh my God, I actually did it, you know, and I called my dad and I just, it was the best feeling in the world. Um, at that point I still sort of, you know, in the moment I was so, so happy, but it wasn’t only an hour later. So where the honest truth is, I still kind of kept that, came back to that defeated place because I had had a goal to sell like 30 of these and I sold one and I did end up selling a few more that night. Um, and it was truly incredible, uh, that I did it. But I want to be clear that this isn’t like a Cinderella story. The launch still didn’t go the way I wanted it to. I still felt like I had lost more subscribers than I had gained in purchasers and I just felt like I didn’t know what I was doing. 


I felt really, um, broken because I felt like I didn’t know what to do the next time around. I already felt like I had hired a mentor and they had told me what to do. So how else would I find help? Um, and it just didn’t really feel like a total win yet at that point. But one of the things that really helped me was Adam telling me, he said, don’t think of it as having created a launch. You created an asset, you created something that can help people. You’ll always, always have that. And as you grow, more people will find out about it. As you learn more, you’ll be able to market it better. It’s something you’ll always have and be able to do over and over again. This one week doesn’t dictate it, and that’s when I started deciding to reshape my thinking. And instead of just thinking that I failed as an entrepreneur where I’m not meant to be an entrepreneur, trying to understand how I could take this experience, um, and see it in a different light. Okay, let me take a sip of water really quick. I’m going to take a pause and share what I would have done differently and what I would tell myself now. 


Okay. So here’s what happened from there and then I’ll share kind of the takeaways and what if you’re relating to this at all. I wish I would have known and I’d love to hear those of you that are watching live, have you ever had something happen to you like this where you just felt defeated or you felt like you didn’t do something right? Um, let me know if this is familiar to you. So from there, after I cooled off for a little while and didn’t feel so melodramatic anymore, I realized that even though I didn’t hit my income goal or my sales goal, that’s still was the highest month that I had ever had from my side hustle. And I started realizing that I actually had a bit more power than I was giving myself credit for. And here’s what I need and I want you all to hear this really, really clearly. 


Whenever you sell one thing, one thing. And besides that, whenever someone subscribes to your email list, whenever one person emails you that they found something helpful, whenever you get traffic to your website, you know all these seemingly small wins, that is something that you manifested from absolutely nothing, absolutely nothing. That is something you have created out of nothing. And that is something that anyone who is working in a nine to five job will never feel in their nine to five job. And I’m not trying to be cynical or snobby by saying that, but it’s just the truth. If you are working at a company that was built before you, yes, you can have your wins and you can have good presentations and you can have a raise and you can have moments where you’re helping the organization. But to truly have created something from the ground up is such a powerful thing that those little wins need to be reshaped and need to be rethought. And you need to understand that you did something out of, you’ve changed, you’ve already changed someone’s life and even a small way out of nothing. 


So I started obsessing over the few people that did buy it and I started really thinking, oh my God, this isn’t just about my ecourse or this one purchase. This is about me starting a website out of nothing. Me not knowing how to work wordpress, me not even knowing if this was something that was going to turn into anything. Me doing this out of pure confusion, me getting momentum because I decided to put my life out there. Um, you know, learning how to market out of nothing, finding the money out of nothing to get a mentor. Like there was so much behind those few purchases that were way more in depth than what I was giving myself credit for. 


They represented so much work and so much faith in myself and so much perseverance that I had never even known I had until I started this. And so that’s when I really started seeing, you know what? This is actually pretty amazing that I just did this. Um, no, I didn’t hit my income goal, but this is representation of way more than I ever could have dreamed of. And it’s something that I never would have really understood at a nine to five job. And when I started thinking of it that way, that, I mean, honestly I’m not going to go too deep into this part of the story, but that’s honestly when I started realizing I could quit my nine to five eventually and become a full time entrepreneur. But I want to get back to how I bounced back from this quote “failed launch”. First I realized that even just having created any course was a success in itself. 

My fiance was right that it was an asset that I had built. No one would ever be able to take that away from me and I would be able to market it and grow it and learn it and you know, do more with it as I grew. And I had really created that out of nothing. And so that was the shift in perspective that I needed to see that this was anything but a failure. Um, and then I just want to make a note in case you guys are familiar with this, that when I, as I was telling this story and realizing how hung up, I was on the unsubscribes during that time because I felt like I had worked so hard to get these people on my email list and they were unsubscribing. I wish I could go back and shake that out of like a little baby Leah, because those people that are unsubscribing, we’re never going to buy from me anyway. 


If people just come onto your list because they want a free download but they’re not actually committing, then you don’t need to pay for them to be on your email list. And I’m not saying that to say that they don’t matter or anything, but I have not batted an eye about an unsubscribe, which I get every day. In fact, I have a whole funnel for people that aren’t active within my website or my emails for more than four months where I unsubscribed them without even really giving them the option to stay because I don’t need that on my email list. You know? So if you are ever, I’m stuck on the unsubscribed, so I just want to make really clear that that is never something you should be worried about. There are. So it just makes room for the people that really want to be there. So that’s one part of that. 


Okay. So coming back, realizing the power and how much more this launch and experience and creation had meant more than just, you know, a few purchases here or there, whether they did or didn’t happen. From there, I was able to start seeing this as more of a learning experience. And here’s what I learned during this number one, having a coach or mentor is not about having someone tell you what to do and then walk away. And I think, I mean, I want to be really honest. I remember feeling a little bit of resentment toward her during that time because I felt like I had done what she had said and it didn’t work. And maybe you guys have had situations like that too and that wasn’t her fault at all. 


And in the resentment faded very quickly. I don’t want to sound over dramatic. It was like I was just stressed because I thought I was failing. And once I realized I wasn’t failing at all, I started really viewing it differently. So I have so much gratitude for her. And in fact I think it’s on me that two things. One, I expected her to give me a prescribed way to do something and two that I stopped having a mentor when I was actually in the thick of it. So, um, let’s start with the first point. If you want to be an entrepreneur, you have to let go of the idea that there are perfect ways to do anything. In fact, that would suck the fun out of entrepreneurship in general. Launches will work different for every single person. Facebook ads will look different, will work different for every business. Marketing will work different for every different audience. 


Nothing is the same. There is no prescriptive way to do things. Even, I had Emily Hirsch on my podcast a few weeks ago and she runs a huge Facebook ad agency and she says, even with her clients when they come on, they are never, you know, going through a specific type of Facebook ad strategy. They are testing, they’re seeing what works for their clients. So that’s a great representation of entrepreneurship in general. There is no one way to do things. So for every time you try to do something and you learn something, you get closer to what’s actually going to work for you. So I was wrong in thinking that there needed to be one particular way for me to launch this that would get me the quote “success” I was looking for. Um, and it was wrong of me to put that on anyone else other than myself. 


Two, a real mentor is not just about having someone like tell you what to do, it’s having them help you learn how to think and stand out of your own way. And I think that, you know, having now mentored dozens and dozens of entrepreneurs, I can see that what they most get out of working with me is my ability to help them get out of their own way and help them strategize in a way that actually will help them reach their goals. You know, getting them out of any disempowering thinking and things like that. And I really could have used someone like that when I was on the floor crying, unable to actually do my webinar because I felt so defeated. And so it was on me to not have someone guide me through that actual process. And that I think is one of the reasons that it didn’t go as well as it could have. Nowadays, I always have some sort of mentor community or support system because um, you know, it’s really important to not be in that frame of mind.Okay. Let me just read your comments were really quick cause I know you’re saying you have to go. 


Okay, “you own a business and you’ve put 30 bids out there and so far you’ve gotten two. But I feel like we figured out the best way to do them. Okay. That’s what I’m learning in a kind of different way. People are willing to pay for your services or never pay for your services no matter how cheap you’d go.”


 Yeah, exactly. Never lower your prices. Um, I’d love to hear what your marketing strategy is. Are you guys, how are you finding your clients? Let me know and if you always, if you ever want to email me and say no, you have to go then you can at help@urban20something.com and we’ll be happy to chat with you. All right. Sorry for interrupting that. You guys, I just saw that she had to jump off and I wanted to make sure I answered your comments. 


So that was one, trying to do it on my own the first time around. The next thing that I learned, uh, I mean … the simple advice is that I shouldn’t have started with an ecourse. This was early on in my business. And now I always give the advice to my clients that you should start with some sort of service at first. And there’s several reasons. One, that whole month before my ecourse launched, I liked, didn’t do anything else for my business. I didn’t do a good job of growing my list as much as I should have. I mean, I tried, but I wasn’t really marketing. I wasn’t really trying to put blog posts out there because I was spending all my time creating this ecourse. 


You don’t have time to do that in the beginning. You need to be consistent with your marketing to get things out there. So when I was spending all this time behind the scenes, my business wasn’t established enough to really be able to take that much time off from really putting it out there. And, um, with a service, you just, you don’t need to do it. You don’t need to create all these modules and recordings and everything. You can just, you know, provide a service. And so looking back, that’s one, well I should’ve started with it for one, that reason I didn’t have time to actually create that course in the way that I needed to market at the time too. You don’t charge enough for e-courses. There’s a reason I didn’t hit my income goal and it’s because I have an expectation of selling it to so many people. 


If you can charge more for a service, especially if it’s a group service or something like that, then you are able to hit your income goal faster. So that’s, you know, a good takeaway. Uh, and three, I didn’t know enough about my audience and my ideal client to really be able to put that out there, which is probably why my emails and things didn’t resonate with everyone cause I didn’t really know them at the time. You know, and I know it sounds kind of weird, like I obviously don’t know every single person on my email list, but I have so much more information now about the blog post. People like the type of emails people open when people reply to me, what type of media is people are most engaging with me on? And all of that informs the type of work I put out there now. 


I didn’t have all of that information. And so it’s really helpful to, you know, work with people one on one or in a group capacity so that you can speak with them and understand what it is that they need and create products off of that. So that was a big lesson as well. I shouldn’t have started with a course. I encourage everyone to start with a service. Even if you want to have a product based business, you don’t have to listen to me, but it will take you longer to get off the ground and to get the income that you want. So just knowing that that is the trade off that you’re choosing to have. 


The next thing that I think I could have done differently and that I’ve always adapted now in my launches are to make it a bit more personal. So my strategy at the time was just basically sending a bunch of emails, um, to my list. And you know, nowadays, like I mentioned, I have very sophisticated launches. I’m actually gonna do a whole podcast next week about the behind the scenes of one of my most successful launches. But I do Facebook ads. I also do targeted emails. I reach out to people personally if I think they’d be a good fit. Um, I survey people all the time so I understand what kind of pain points they’re having. And so, you know, is really genuine when I shoot him an email and I say, I have this opportunity, I think you’d be a really good fit based on what I know about you because of what you commented on Instagram or because the email you send to me or because of something that you said on one of my surveys or something. 


I have that personal touch now, which makes me better at what I do because I’m not just putting random people you know, together and also makes them know that I, I hear them and I’m not just selling to them for the sake of selling to them. And I think during that launch I just sent a bunch of generic emails to my whole list. There was no segmentation. I didn’t even really know who to invite into it because I didn’t really even know anything about them. And so let’s all just remember that business can seem complicated and marketing can seem really fancy and funnels can seem sexy, but at the end of the day, we’re all just humans and you know, you want to be able to help someone else. They want to be able to be helped. So find a way to make it clear to them that you can do that. 


We don’t really need to make it more complicated than that. You know, I think it can get really complex and sticky when we feel like we need to have all these intense systems and you just don’t. At the end of the day, you just need to be able to convey to someone that you’re able to help them with a problem they have. But you can’t do that if you don’t actually know what their problem is. All right. And then the final thing, um, I just want to reiterate is that if you are going through a time where it feels like something isn’t working, just remember that these are the game time moments you guys. Someone once told me that the only thing that makes people better entrepreneurs than that makes people not, and I have worked with so many entrepreneurs, I have gone through a lot of this myself. So I fully believe this to be true. 


The one differentiating factor is not how much money they have or how good they are at what they do or how pretty their marketing is, or how big of a team they have or how much time they have on their hands. Or if they can only sleep four hours a night. Like none of it. None of these stories we tell ourselves. It is only about those who choose to focus on every win versus those who chose to focus on every obstacle. So if you are going through a moment where it feels like things aren’t working, fine, the win in it. If you went through a launch like I just said, and you didn’t make one sale at all, go back to the part of this episode where we talked about how your product or service is not just about whether or not someone buys it within a five day period, like there’s a million factors that can go into whether or not that’s going to happen. 


Yes, you can get better at launching like yes, you can, should hire a business coach to teach you how to do it. All of that’s true and putting things out there are about how they represent everything else that has gotten you to that place. How they represent your website, your idea, your passion, your dedication, your commitment to yourself and to your clients and your decision that you’re going to be successful. That’s the win you guys. It’s not about the sale, it’s about the, the whole big picture. And so when you choose to focus on those things, know that you are putting yourself in a category of entrepreneurship that most people never will because most people are in situations where their friends and family as supportive as they want to be. See that they didn’t make a win, make a sale or whatever it is. And because they’re used to the nine to five mentality, they don’t understand that it isn’t just about the sale, it’s about the creation of the entire bigger picture business that you have. 


Um, and so they might say, you know, well maybe you do need to rethink it or maybe this isn’t working and you’re seeing them and they’re not doing the same thing as you. So you get in your own head and you throw in the towel or you, you know, take it as a loss or you decide that it has some sort of representation of who you are as an entrepreneur or you don’t raise your prices. Like there’s all these negative things that can happen if you aren’t looking at every obstacle as an opportunity instead of an obstacle. So just know no launch is perfect. No one, no one has made every sale that they’ve wanted every time. It does not mean anything about the potential that you have as a business owner. It’s usually just an invitation to go a step further, maybe to hire. 


Maybe now’s the time that you do hire a mentor. Maybe now’s the time you do join a mastermind, or maybe now’s the time where you do try and service instead of a product or whatever. It’s almost always, actually, I don’t even want to say almost, it is always a door opening, but it’s up to you to see that door. All right. I think you guys get the picture of what I’m trying to say here. My final takeaways are that I’ve had a failed launch. I probably will again. You probably have too or you probably will at some point. Nothing about it is actually a failure. You are doing way better than you’re probably giving yourself credit for. And I hope you know that you have the power within you to create everything that you are excited about or that you desire or that is on your mind or in your heart. And no single failure or shortcoming of a goal or obstacle has any indication of that possibility. I believe in you. I hope you believe in yourself. I hope that you guys found this helpful and I hope you have an amazing week. I will talk to you soon. All right, bye visionaries. 

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