Strategic Partnerships
with Leah Gervais
A new, strategic approach to supporting entrepreneurs
Five years of business coaching has shown me so much. I will forever believe in the power of coaching. But I’ve also started to see a new, different need. One that brings my zone of genius to life and that I’m so excited to offer. If you’re someone who struggles with big picture thinking, getting stuck in the details, perfectionism, or shiny object syndrome… this is for you.
Scroll down to see what it means to have me as a strategic partner (rather than a coach) in your small business.
What I do as a strategic partner
Just as it sounds, my main job is to support you in creating and executing on the strategies in your business that will get you the result(s) you’re craving with the most efficiency and the most alignment.
Online business strategy is my zone of genius. Whether it’s crafting a profitable paid ads funnel strategy, growing your audience without spending a dime on marketing, or converting more clients with the audience you do have, I have used strategies to build a business that generates seven figures in sales a year.
Yet this is where I see so many entrepreneurs get stuck. It’s not that they can’t do it, but they just aren’t sure where to start or what’s the most efficient thing to do. As a result, they get stuck in analysis paralysis. And worse, they can end up with shiny object syndrome, go on a course or coaching buying spree that they can’t afford, and get even more stuck.
It’s time to bring the simplicity back into business.
Together, we’ll work in a private capacity (yes, 1:1) to get clear on your goals, your strengths, and your zones of genius. From there, I’ll share what strategies I think will most propel you forward. With your consent and co-creation, we’ll create ways to track these strategies together.
Say goodbye to the lack of organization. The Google Drive with no rhyme or reason. The Monday mornings spent not knowing where to start on your to-do list. And the heartbreaking frustration that comes with feeling like you’re behind.
Say hello to clarity, momentum, support, organization, and an actual answer to the nightly question in your head of “but how am I going to actually make this happen?”
What this partnership includes...
Customized Client Portal
I’ll create a custom portal for you, and only you. In this, we’ll keep track of your quarterly and monthly goals. We’ll also track whatever strategy you’re currently working on; whether it’s a visibility focus, a launch, a content calendar, hiring a new team member, etc. It’s all there to keep you accountable and supported.
I’ll check in on this each Monday and update it as needed.
Leah in your back pocket
Having supported clients in scaling to six-figure businesses (30+ different businesses) and seven figures (4, including my own), I know what it takes to get and stay in momentum. Having me a Voxer chat or email away is a game changer when it comes to how quickly you can move, course correct and make decisions. All critical to a quickly growing business.
You’ll have direct Voxer and/or email access to me. I respond at least once a day (typically first thing in the morning) Monday- Friday.
On-Demand Phone Calls
Each month, you’re allocated a number of phone calls (depending on the package you choose) to have if/as needed. These are for mindset tune ups, wanting to talk out the adjustment to a strategy, or, if needed, some good old fashioned coaching.
You’ll be able to book these with a requested 24 hour turn around time and Leah will do whatever she can to satisfy your requested time.
What Kind of Strategies Can I Help With?
Some Examples...
How did this come to be?
Two things: looking at what I needed + looking at what my clients needed.
1- What my clients needed… A framework. The online business industry is louder and more confusing than ever. It leaves even the smartest of entrepreneurs paralyzed. While I love how coaching allows entrepreneurs in choosing where to go and supporting them in it, I saw a chance to be more hands on in the building of their path. That’s what I set out to do.
And…
2- What I needed…. As a toddler mom who also runs a seven-figure business, I’m always thinking about how I can manage my time. Dedicated both to my business and time with my son, I spent time considering how I could do more of my zone of genius (business strategy) without it taking more of my time away from him. No, this coaching package isn’t a $75k investment with a trip to Paris and standing weekly call time. But it gets to the core of what I’m really good at without detracting from motherhood, and it’ll do the same for my clients who also value their time and their flexibility.
The Investment
Both containers are a year in duration.
Both containers have a $1,000 one-time fee upon signing separate from the monthly fee.
Strategic Support Level:
- Customized Client Portal with weekly check-ins with Leah, and updates as needed
- Direct Voxer/ Email Access to Leah, Monday- Friday
- 1 30-min on-demand phone call per month
Investment: $1,250/month + 10% revenue share
All In Level:
- Customized Client Portal with weekly check-ins with Leah, and updates as needed
- Direct Voxer/ Email Access to Leah, Monday- Friday
- 3 30-min on-demand phone calls per month
- Co-management of Facebook + Instagram Ads
Investment: $1,997/month + 10% revenue share
What this looks like in practice...
Your vision board + quarterly plan
We start with your big why and your big vision. I have a pretty amazing track record at supporting my clients in manifesting their vision board. But having the clarity on where you’re going is the first step in our partnership. You’ll start creating a plan for your quarter, including what you want to sell, how much you want to make, vacations you want to go on, etc. Need a bit of support in planning it? You can use one of the on-demand phone calls we have together to talk it through.
Strategies created by me
This is where the “done with you” piece really comes into play. Based on what you come to me with in your vision board and your quarterly goals, I’ll help you break down the strategies that’ll most support them coming to life. These will be both mindset and marketing based, as well as potentially related to sales, content, paid ads, etc. If you’ve been in our Visibility Challenge, you have a example of a tracker I created to see a strategy through. Expect more!
Weekly accountability
The tracking of these strategies will be uploaded to your unique Client Portal (see the inside video above). That way, we can co-track what’s working and what’s not. Each Monday, I’ll check in to see how you’re doing and where you need support.
Support in between
With direct Voxer access and direct email access to me, I’m as close as can be with any questions that come up, any new ideas that we want to file away or create a new strategy break down for, and cheer you on along the way.
Can you explain the pricing?
Happily! The flat fee investment for the Strategic Partnership is significantly lower than my private coaching (~$5k per month). This has less of the inclusions of coaching, without a two day trip to Paris, for example. Rather, we wanted to focus on creating your strategies in partnership. So we only included the cost of the time and expertise going into the strategies. Then, the revenue share component comes in to reflect the true partnership nature of this container. In short, we only really get paid if you do. We’re here to help you actually make money and we’re willing to put our own income on that line.
What are some examples of strategies we'd employ?
- Spending 90 days to build an explosive, engaged audience using organic strategies only
- Building a passive income funnel using paid ads
- Executing a Mastermind launch to build out MRR for 12 months
- Building your email list by the thousands
- Creating an evergreen webinar funnel
- Hiring a new team member and creating SOPs
How long is the partnership container?
At least one year with the option to extend. My strategies encourage and promote longterm, sustainable success, so they’re not one-hit wonders. I’ve found that a year gives us the space to truly learn what works best in your business and for you as an entrepreneur.
What happens if I don't execute on the strategies?
Then you’ll have a very clear line you’ve drawn in the sand of where you stop yourself. This can be a very empowering thing to know, it can explain why you are or aren’t getting results and why you won’t move forward with certain things. While I’m your strategic partner, I’m not your secretary, and it’s up to you to actually take action.
What do you mean by creating materials for it?
This means I’ll create breakdowns and practical steps as they pertain to the strategies on which you’re executing. This takes ALL the guess work out of what goes into making something happen. Note this does not mean that I’ll create your business assets for you (sales pages, landing pages, etc.)
How do I know if a trial or the Strategic Partnership is right for me?
You identify as Type A.
Never met a to-do list that you didn’t like? I know what it’s like to feel like “if someone only told me how to do it, I KNOW I’d be successful.” Having built my own business to seven figures in sales, and 30+ of my clients to six and seven figures, I can help you decide which strategies make the most sense, and break them down for you in simple, attainable ways.
You’re busy and don’t have time for a million ecourses, to DIY it, and some days, it might even feel like you don’t have time to listen to your own intuition. Moms? Serial Entrepreneurs? So driven you can’t take it? I see you. Working as a Strategic Partner will cut down all the fluff between you and your results. We’ll focus on strategies and be as aggressive with the timeline as you want. I’ll always encourage you to listen to your intuition, but sometimes you need to take action in order to hear what does and doesn’t work for you.
You need masculine structure. Whether you’re naturally in your feminine energy and need some balance, OR you just know that you can crush your goals with the right framework, this partnership will bring out the structure that’ll allow you to exercise the masculine energy which, let’s be honest, get’s things done. The good news? The personalization and 1:1 nature of this program allows you to take it at your pace no matter what. Want to schedule your launch around your hormonal cycle? I can do that.
You’re paralyzed with the information overload that is the online business industry. Once you think you’ve got a path down, you see contradictory advice from that seven-figure entrepreneur you love on IG and you’re totally thrown off. Next, you hear some doubts from your husband about whether or not this is working. What if he’s right? You don’t have the results you want. And so ensues the downward spiral of doubt. NOT with this partnership… where you know your lane, know perfectly well why you’re not making much money this week (you’re preparing for a huge launch, duh) and can brush these doubts right off.
Coaching vs. Strategic Partnership
Strategy
Coaching
You choose the strategies you employ in your business and Leah coaches you through them.
Strategic Partnership
Choosing with you the strategies to employ, Leah starts to create an accountability document (tracker, calendar, etc.), you finalize it and execute. We co-track it together.
Calls
Coaching
Focuses on consistent calls to hold a regular space for ups and downs
Strategic Partnership
Empowers you to book calls if and when they’re of service to you. Has space for coaching but allows for autonomy of your schedule and needs.
Mindset
Coaching
Focus on mindset as a foundational tool on which to make any decisions. Holds space through mindset blocks for as long as it takes.
Strategic Partnership
Assumes you already have a strong mindset practice and while the on-demand calls and Voxer allow for support in mindset, the focus is more heavily on strategy and execution
Materials
Coaching
Assumes your resourcefulness to create the assets and materials needed in your business.
Strategic Partnership
Co-creates and or even creates materials for you so you can focus more on implementing the strategies, less research and less confusion.
Content
Coaching
Often has little to no content to work through as it relies on coaching you through your individualize space and path.
Strategic Partnership
Creates content personally for you, basically creating a customized ecourse directly for your business and goals.
Accountability
Coaching
Regular check ins with calls and in between correspondence.
Strategic Partnership
Regular beginning of the quarter and week check ins, looking at your accountability documents and answering questions on any blocks.
What about the Facebook Ads Management?
I’m SO excited to offer this. Real talk: I’ve hired two different ads agencies over the years and fired them because they couldn’t do anything I couldn’t do myself. Don’t get me wrong, these agencies were full of smart ads professionals. But honestly, for $3,000- $5,000 per month for management PLUS the cost of ad spend, you’ll save SO much money having me just co-manage them with you.
Co-management means you share your ads account with me and I have full access to help you. I can go in there to check on ads, help you set up a new one, answer your questions, and look at testing results. I can strategize the best ways to use ads for your business and help you set up new campaigns, and advise you on how to test and optimize them.
Inside clients working with me...
DANIELLE LAUNCHED A FIVE-FIGURE/MONTH DIGITAL PRODUCT FUNNEL + MASTERMIND
“I’ve leveled up in entrepreneurship and made back my investment. Leah is such a kind soul who truly wants to see you succeed and helps you mentally & tactically. After working with her, I was able to launch a new website, launch my new ebook and ecourse, travel full-time and have clarity in my business direction with the support of other successful entrepreneurs. Her guidance is SO worth the investment every time, you won’t regret it! Thank you, Leah!” – Danielle Hu
Strategies Employed:
- Passive sales funnel with a digital product
- Group program launch
- Consistent + effective content calendar
JACQUIE HIT HER FIRST $10K SALES MONTH
“Before I discovered Leah, I was struggling to fill my programs, have consistent income and felt overwhelmed on what I should be focusing on to build my business. Now my programs are full + still growing, my income has increased and I hit my first 10k+ sales month, and I have learned how to focus my efforts each month on growing my business, which has resulted in me launching my online membership! As a result, I’ve been able to travel + live out West all summer while building my business, to have a group of entrepreneurial women to support me that I didn’t have before, and I’m living the life I’ve always dreamed of because I finally have a fully online business!” – Jacquie Smith
Strategies Employed:
- Group program launch
- LG Scaling Method: Scaling one thing + removing others
- Sales calls + a sales process
MARY CREATED A 6-FIGURE BUSINESS OF HER OWN IN 3 MONTHS
“Leah was able to help me execute the vision into a structured, goal oriented and creative plan. With her leadership, accountability and empowerment I have been able to ensure that I’m upholding the values that are important to make my business the experience that my clients deserve. She has been a constant reminder to remember my worth and the value that I have to my clients in the moments where I may have felt guilty about ideal pricing or availability. Since starting my work with Leah in May, I have been able to create a 10k monthly revenue on top of my full time job. I’m so proud to say that i’m leaving my full time job to work for a 6-figure business that I created for myself within 3 months.” – Mary Tate
Strategies Employed:
- Hiring and growing team members
- LG Scaling Method: Pricing as a way of scaling
SHANNON WENT FROM TREATING HER BUSINESS LIKE A HOBBY TO $15,000 IN SALES
“Prior to working with Leah, I was treating my business as a hobby. I was feeling stressed because I was lacking the consistency that my business deserved. I had this inner knowing of what I was meant to do, but fear was holding me in a space where I was playing it safe. Now I realize the impact of my gifts and talents and the way I am meant to follow our passion wholeheartedly.
I have realized over $15,000 in sales. I have become visible on social media, podcasts, in publications. I have established partnerships with law firms and networked with key professionals. I am thrilled to be continuing my work with Leah. She is an amazing woman with a sharp business mind, savvy technology sense, vibrant energy, and an incredible heart.” – Shannon McGorry
Strategies Employed:
- Visibility through organic outreach + media
- Sales calls + a customer journey
