September Recap
September was a dream from which I never want to wake up.
So much labor came to fruition. So many risks paid off. So much hard work that came to light.
I share the highlights below, but overall, I’m in a season of remembering that the more you build, and the harder you work, the higher you’ll find yourself on the other side.
Read until the end for a very personal share on my own vision board and how September was the highest cash month I’ve had since becoming a mom.
I shared more in this recent episode.
September Business Highlights
Mastermind Retreat in PARIS
I’ve hosted Mastermind retreats for years, but this was the first time I hosted a GROUP in a different country, let alone Paris. I still feel like I need to be pinched from the high after this. It was a gorgeous mix of deep, intensive coaching (I did private sessions with them which I typically don’t do on my retreats), French indulgence (including massages and plenty of crepes), and enjoying the most beautiful city on earth, including shopping at Louis Vuitton and sipping bubbly with oysters under the Eiffel Tower.
2026 Mastermind Spots
After Paris, I opened up three spots for new Mastermind members for the 2026 cohort. I gave a super fun bonus for three people who registered in September of either my Q4 Mini Mind or my Christmas in NYC Retreat. All three sold out, plus an alumni resigned for 2026. I love this Mastermind so much and it’s an honor to continue to pour into it.
Q4 Mini Mind
Knowing what an important time of year Q4 is, I decided to open a Mini Mind for the quarter for entrepreneurs wanting to maximize the time of year. We envisioned 8-10 members filling this program and it filled! It’s a great group of women and it’s started out incredibly.
Philadelphia trip
I traveled to Philadelphia for a night in September to support a client of mine who hosted an event there. She got more than 120 people to register! I was so happy to be there to support her and meet her community.
September Life Highlights
First Marriage Getaway Post Baby
My husband and I were able to spend a romantic 48 hours in Newport, Rhode Island as our first getaway alone since our second son was born, over a year ago. This was simply perfect.
Preschool Started
Always emotional, watching my three-year-old go back to preschool is mostly sweet and exciting for a new family rhythm. But also a reminding of the passing of time.
A Week of Solo Parenting
For a week of this insane business month, I was solo parenting while my husband was away for work. This honestly was a treat and highlight in itself. I’m lucky that my husband doesn’t travel often for work, but when he does, the boys and I make a thing out of it. We listen to Christmas music 24/7 (something my husband won’t tolerate outside of November + December) and make every day and adventure.
Income Breakdown
Please note these percentages are estimates, not exact
Private Coaching- 25% of revenue
If you don’t offer direct work with your customers, I recommend considering it right now. In this world of AI fatigue, working with humans, as a human, matters.
Group coaching- 55% of revenue
With Mastermind spots for 2026 opening, members resigning, and a Q4 Mini Mind filling, the bulk of my income this month was from group programs. Group programs are my favorite way to combine the power of coaching with the leverage of a 1: Many model. If you are looking for a way to deeply support your clients while still getting out of the time= money trade, consider a group program.
Passive + low-ticket products- 15% of revenue
My Passive Park Sales system continues to be a staple in my business. Not just in revenue (as you can see it’s not the highest at all), but in lead generation. I’ve also noticed an uptick in my passive sales from my most recent batch of creative that I’ve tested in the ads.
Support coaching- 5% of revenue
A small but very leveraged stream of income is the coaching done by my amazing support coaches. I recommend considering this if you want to scale a service but aren’t sure how to clone yourself!
My Vision Board >>>
- Top left… visioning a successful, luxurious and unforgettable retreat with my Mastermind to Paris. See
- Top right… quality time in Central Park with my sons
- Middle left and right… symbolizing our day-to-day life in New York City
- Bottom left… runs in Central Park
- Bottom right… buying a second house in Colorado (which I shared more about here).
Thoughts from September
Every January, my husband and I take our kids to Disney World. It’s our family’s soft landing to cushion the sadness of the holidays being over. (Okay, that part is mostly for me.)
On that trip, I always make my vision board for the year and set it as the screensaver on my phone’s background. And I can’t tell you how wild it is seeing each vision come through throughout the year, ALWAYS.
This year, setting an $80k month up there felt preposterous, even for a big dreamer like me. I created this while nursing my four-month-old, adjusting to life with two kids, and absolutely no business plan for how to get there. But none of the mattered. You don’t need a “how,” you just need a “why.”
I’ve been very open about how challenging the beginning of the year was.
It was mostly personal challenges, but my business wasn’t exactly exploding. I was trying to keep my head above water through postpartum and some months, even took from savings to pay my expenses.
I have a very strong mindset so none of this really got to me, but I can say that my $80,000 manifestation wasn’t something I thought would actually happen.
Until it did.
Once I realized it was possible, I gave my all to September, doing everything I could to make it happen. I have never worked so hard in my ten years of entrepreneurship. The best part? I feel the opposite of burnt out. I feel alive, confident and infinite.
Show yourself what you’re made of.
