How to Redefine Your Year in 2025

Leah Gervais: Hey everyone. Happy October. I know I say this every time I do a podcast episode, but I really am hoping to do more. So thank you so much for being here. Welcome to Q4. Welcome to the most exciting time of year, personally and professionally. I am a total sucker for the holidays, um, including Halloween. This also is the best time of year in New York City for sure. It reminds you why you live here, this in the spring. 

And of course, this is the most important time to redefine your year year in my and most businesses, both on and offline really, because it is when people are buying the most, it is when people have the most urgency. With the year ending, it is when people are used to seeing things happen with marketing like Black Friday, like the holidays. Um, it is by far my most important quarter.

It is where we make sometimes more than half of our sales in the whole year, in this quarter. And my clients really have amazing q fours as well. Um, it is not to be treated the same as every other. 

So, uh, very excited to start it. If you need help with it, then you can reach out to us. We have a mini mind. We only have one spot left at the time of this recording, so who knows if that’ll even be left. But you can reach out to me and see, uh, or see if we have another way that we could help you because you do not want to miss out on all that Q4 has to offer. So in today’s episode, I’m gonna get, I’m gonna get on, I’m gonna get vulnerable. I wanna talk about how to redefine your year. Um, I wanna talk about how it started for me.

I wanna talk about how it’s going, and I wanna talk about what pivot I made to have those two things be as different as they are. Um, oh gosh, where do I even start? So this year started out hard, not bad. I think that that’s an important differentiation. You know, sometimes I feel like there’s, there’s years that are bad . There’s years where things don’t go right, and just you feel like you kind of had a card sell to you in the wrong way.

 And that was not this year for me. It, nothing, nothing bad happened, knock on wood. You know, I had a few challenges that were, I guess I would classify as bad, but for the most part it was just a hard start. Okay? I started the year with a four month old and a 3-year-old. And for the first like three months of the year, I did not sleep at all.

I don’t know if any of you moms had like regressive regressions with your babies. You may not even remember it now. I’m hoping it just feels like a dream one day. Um, but I don’t remember having it, this, this challenging with my oldest, and I’m just not exaggerating when I say for three months, I, I just, I barely slept. And I, when you’re in that like complete sleep deprivation, you know how debilitating it can feel. I hated how debilitating it felt. I felt very resentful of that because I logically knew in my heart how lucky I was to have this beautiful baby. 

And I really was, you know, I don’t, I don’t consider myself having like, suffered from postpartum depression. I remember the time actually being quite happy. I just was so delirious and so, um, kind of anxious, you know, around nighttime. And in order to stay awake during the middle of the night,

I did a lot of social media scrolling. I downloaded TikTok, which I hadn’t had in years, honestly, since the newborn phase with my first son because it does keep your attention so much, but it’s so toxic. Same thing with Reddit. Like, it was just not good for my mental health to be up in the middle of the night alone all the time for months on end, you know? So that was challenging, that was hard. 

And in addition to that, my baby still to this day now, he’s almost 14 months old, so it doesn’t matter, but he never took a bottle. And I loved breastfeeding, my oldest son, and I loved breastfeeding my second son as well. But, um, I was not anticipating or ready for the responsibility that came with bottle refusal, uh, as a breastfeeding mom, because I really then had to plan pretty much the whole first year in like two to three hour increments.

And even if I wanted help from my husband to be with the baby, you know, we don’t have a nanny. We don’t do daycare. My older son is in preschool a few hours a day. Um, but I was really with the baby the whole time. 

And if I wanted any time off, it never was more than two or three hours at a time because of the breastfeeding situation, which was just a little bit claustrophobic, if I’m being honest. Again, it wasn’t bad there, you know, there was nothing, like, I look back and I have this like, this like sadness about it. It was more just like, it was challenging. It was challenging trying to work. It was challenging, not having any time really for myself, it was logistically challenging just feeling like I constantly had to keep tabs on, like where I was every two to three hours.

Um, and it was just not something I had experienced before. And I have felt that for both my kids, those like four to six month ranges were harder than the newborn phase. And maybe that’s something I did to myself, but I think I really did expect myself to be a little bit more like good at momming by that point. And, um, I think I have more grace with myself when my babies are newborns. That kind of goes away after those few months where I felt like, yeah, I just should have been better at this than I was. 

And because of that, I think I expect myself to output at the level that I typically do at work, um, which is kind of a recipe for disaster now because my business is so leveraged and, you know, quite a bit of it is passive. I still was able to mostly be momming while working, but it was just really made so much harder with the lack of sleep and, um, you know, the, the constant nursing.

Um, so that was kind of just a, a, you know, a bare minimum rocky start. Like, it’s just hard to function when you’re not sleeping and your body is so in demand no matter what life is throwing at you. 

So I’m kind of already in this vulnerable position and my mom gets engaged. Now, for those of you that follow me, you might know that, um, you know, my dad passed away tragically and horrifically and suddenly seven years ago. And it is still the heaviest part of my life, you guys. I mean, I know people say, you know, you move on. I, I don’t know, I’ve never really moved on. Like, I’m okay. I am happy. It doesn’t like hanging over my head every day, but when I’m quiet at night, you know, if I really think about it, which to be honest, I don’t that much ’cause my life is so full with my kids and my business and my marriage.

So, and that’s probably why I’ve never really found peace with it because I don’t really ever sit with it when I do. I still just, I’ve never really found that piece that like, it’s okay that he’s gone. So anyway, this is kind of a long-winded way of saying that that was a lot to process and I was very happy for my mom. No part of me has ever wanted my mom to be alone. Even like right after my dad passed, I knew that she should not be alone. She was young, very young when my dad passed and they were happily married. 

And, you know, I just knew that no part of her should be alone for the rest of her life or another 45 years. Um, and it is something to process when you know that dynamic changes and you have this new person in your family and your life.

And he’s lovely. You know, this is very personal at this point. My point is, I was processing a lot at the beginning of the year. At the same time, I had an unexpected client issue arise that I never have had to deal with that really, really hurt me and threw me for a loop. Um, you know, I’ve been in business almost 10 years now, and still there are times where I feel like I’m pretty prepared and ready for what it throws at me. 

And still there are times when I’m just not. And it’s hard. And, you know, you kind of have to deal with it, even though it’s so hard not to take it personally. I struggle with that anyway. ’cause my brand is me. My whole business is me. Um, so it’s very hard not to take it personally even when it isn’t.

So anyway, it was just a challenging beginning of the year and oh, the whole point about my mom, I wasn’t just like sharing that to, um, to, you know, share something so personal. But the point is, with that change came the opportunity for my husband and I to purchase a home in Colorado, um, where I grew up, which was a, a very, you know, amazing opportunity. 

It was a dream really to be able to, you know, have roots where I grew up. I love where I grew up in Colorado, and I’ve always wanted my kids and my family to have our own imprint there. Um, and I never really knew what that would look like. And I’ve kind of thought about it a lot over the years in the 15 years since I left. And even though I think I was like, okay, well this is a good opportunity.

At the time, truthfully, I was so beyond overwhelmed that I almost felt resentful of the opportunity because I just felt like I  was not sleeping. I’m, you know, spread very thin with my two kids. I’m still trying to figure out how to be a mom of two. Um, you know, I’m still working and I’m really trying to keep my business as strong as it is and pour into my clients as much as I always do.

 Um, and I just felt like I couldn’t even think about taking on a responsibility like that, you know, a second home. I mean, I’m, we’re privileged that we have the opportunity to even consider that an expensive second home, a seven figure second home. Um, but I didn’t feel privileged at the moment. Honestly. I felt bad for myself. I felt like I, why, why? How can I take this on?

Now, my life in New York is beyond expensive. We have two young kids, you know, I  have this business. I, I just felt like it was the worst timing. 

So I’m just sharing this not to complain. I know that so much of this might sound like poor her. Like, I don’t want to hear it, and I get that. Um, I’m more setting it, sharing it to set the stage. Because if you’re annoyed with my complaints right now, I can tell you I was 10 times more annoyed. Do you ever get to that place where you’re just like, oh my God, I cannot even listen to myself say this anymore. I’m so sick of my own drama. Um, like, this can’t be the narrative of my life anymore. 

And I think I got to that place in the middle of the summer where I was like, I can talk about how tired I am anymore.

Like I, this, there has to be something more interesting in my life to go about that. And I had to be honest with myself. I think a lot of people don’t do this. And I did. It took me a while to do it. I was so deep in my own victim mindset. I could not even see how excellent my life was and all the things that were at my fingertips, I was so deep in this story that I didn’t get to rest. 

I don’t get support, you know, because I was always with my baby. I have to carry everything now. I have this huge responsibility I’m putting on my plate when I already have so many responsibilities. Why couldn’t this have come at a better time? Why couldn’t this have come at a different time? Why aren’t I making more money? So this is an easier yes.

Why me? Why me? Why me? And finally I was just like, oh my God, this is so gross. No part of me wants to show up this way. I don’t like hearing myself talk about how tired I am when I talk to friends. I have these two beautiful children that I have completely rearranged my life and business to optimize spending time with them. And why am I so fixated on the challenges that come with that? That will, that will always happen. Motherhood is hard. Business is hard. Like everything that we want has challenges with them. 

And what I have found is the more you achieve and the higher you go within your own goal rankings, the harder things are that come with it. And it doesn’t mean that it won’t happen just because you’re focusing on the hard thing, but it does sort of rob you of the experience if all you’re focusing on is the hard thing.

And, and for me, it was blocking me. I mean, I was like running in place because all I was focusing on was the challenges that had come with the things I wanted so badly. I had prayed for a second baby. I had prayed for my business to be as leveraged as it was so I could spend time with my children. 

You know, I had, I’ve been building this business for nine years and I have it, and I also have been at moments more specifically, and at other moments, more subconsciously wanting and craving and praying and looking for answers around how my family, could it really have roots in Colorado without fully moving there. I don’t really wanna move there at this time in my life. Maybe one day that’ll change, but I don’t.

 But it also never felt like it really scratched the itch to just go once for, you know, the holidays and stay with my mom.

Like, it’s such a huge part of my identity, and I want it to be a part of my kids. And every time for the past 10 years, when I’ve gone back with Adam, my husband, I always bring this up and I’m sure he’s like, I’m so bored of this. But I’m constantly like, should we buy a house here? Like, maybe we should buy a condo. Should we buy a rental property here? Maybe we should look at Telluride. Like I, I, it’s always been top of mind. So all these prayers are being answered and I’m not receiving them. 

Okay? And I read the book, the Science of Getting Rich for the 50000000th Time, and I realized that I always, I read it, reread it all the time, but I, I don’t always get through it. You know, I restart it a lot. And the first half, honestly, the first, like three fourths of it are a lot of conversations around, um, like believing and setting your intention and having faith and how to work within your faith and how to, um, you know, work without doubts and like, just really the mindset you have in cultivating what you want in working toward it.

But then the end, and perhaps the most important part is receiving it. And, it just kind of hit me in the face one day when I was walking through the streets of New York where I was like, oh my God, I literally am not receiving every single thing that I’ve asked for. That’s the science of Getting Rich by Wallace d Waddles. It is my favorite book in the whole world. Hands down a notebook has changed my life as much as that one, except maybe the Bible, but probably the signs of getting Rich, if I’m being honest. And it is very biblical. I think it sounds very superficial. It is not. It is a classic. I highly recommend it. You can download it for free. You can get the PDF for free online. 

But I’m a big fan of the audible version because it’s a little dry if I’m being honest.

And I find that listening to it, like while you’re walking or exercising or doing literally anything really, like massages the concepts into your brain. So there hit a po. There came a point in the middle of the summer where I just felt like I am not going to have this be my story for the rest of the year. And also the, and then I’ll finally get onto what I did differently, but I also was hearing from colleagues and mentors and coaches and people I really look up to, and some clients and friends in online business that this year had been notoriously challenging and just really rough for people. Sales felt like they were down overall. 

And I experienced this. I had a web, a funnel, a webinar funnel in particular that did amazingly in 2024 every time that I ran it. And, uh, it just totally tanked this year.

It totally tanked, and I was too sleep deprived and delirious to optimize it and fix it and, you know, that didn’t like to get to me all that much. I have such a strong entrepreneurial mindset that I just know like things break and it’s my job to fix them. Like the point of entrepreneurship is not to create something that you then never have to touch again. There’s no such thing. 

And if you think that you’re gonna be disappointed time and time again and take it personally and have all this drama. So it didn’t bother me, but, and like I had to figure out how to, you know, either fix it or supplement my income in another way. This isn’t a hobby. And so, um, I get to this point where I’m just like, this is not how I want the year to end for me.

I don’t want 20, 25 to be the year that I struggled postpartum or the year that my business had struggled more than any other year or the year that I just survived. Like, this is, it’s just so not me. It’s so boring. And you know, again, I know I’m not like trying to be insensitive. I know that tough years happen, but you also get to define what you want your year to look like, and you can redefine your year at any time. 

And I think if we all take a moment and think, where am I being a victim in my own story, even if your reasons are legitimate, right? Like, if, if, if you went down my list of what I was feeling, sorry for myself about it all, like logically makes sense, like sleep deprivation is a form of torture. It is a big deal. It really does impact your life. Not being able to be alone for more than two to three hours at a time can be hard on someone’s mental health.

That is objectively true for an entire year. Postpartum on its own is objectively hard. Like there’s, you know, very, there’s really no disputing that, um, having a big financial responsibility can feel like these all, they’re, they’re all logical. 

So even if you’re saying this and you’re like, well, Leah, you know, you don’t know what I’m going through, like, put yourself in my shoes and if you knew the financial stress I was under, or if you knew what it was like feeling rejected within my business, or if you knew what it was like not feeling supported from my family with my business, or if whatever, you know, you, you’re only, why do you wanna win that argument? You know? 

And I think I had to ask that to myself, like, why? What am I getting out of focusing on the legitimacy of my challenges? Nothing.

I’m just getting like, I guess a soothing ego instead of feeling empowered at all to make a different choice. So in the middle of the summer, I just was like, this is it. You know, I’m not doing this anymore. Um, Leah you’re going to redefine your year. I’m gonna, I’m gonna make some changes. And you know what, worst case scenario, like in I, I, I like to give myself like 90 days when I’m in a kind of hustle mode like this. I was like, in 90 days, if this is not working for me, then I’ll stop and I’ll do something else. 

And that’s one of my five points that I really wanna, wanna address today. So I’ll get there in just a second. But to spoil my own story, ever since I’ve made that change, my business is soaring you guys. I honestly feel like I’m dreaming.

Okay? In August, I opened five new one-on-one coaching spots for the first time in years. I usually don’t work with one-on-one clients publicly. Anyway. I, I still do have some one-on-one clients that have been with me for years and years and, you know, that just is sort of like on an as client basis, but I typically don’t open them publicly at all. 

Um, and I opened five spots in August. I had wanted to do this for most of the year. I had like, had it in mind ’cause I know Q4 is so important. So I thought it’d be really exciting to help a few people through September through the end of the year for four months. So I opened those for $10,000 each five spots, and sold them all. In fact I had such a demand for them that two of them turned into VIP day clients instead, so then I ended up having like seven new high level clients, two for VIP days, five, four, one-on-one.

I didn’t wanna do more, um, than that for the one-on-one because I do pour so much into it and I’m, you know, wanting to be mindful of that. So that was incredible. Um, I was just shy, like, I think like $200 shy of the 50 K cash month in August. Sold those out. Um, I was thrilled about that. Uh, started September on a weekend getaway with my husband. 

Part of this decision in the middle of August was that we were going to figure out how to start sleeping through the night. And it took five days and it was hard, but we did it. And we have slept through the night since. 

And honestly, it’s something I wish I would’ve done sooner, but just like anything in motherhood, you can only do your best with the situation that you have. Um, and so we went away for two nights by ourselves and that was really great for us. You know, we hadn’t been away from our kids since my youngest son was born at the end of last August. And then, uh, and then in September I took my mastermind to Paris. I had my first ever mastermind Paris retreat. That was an utter dream come true. I mean, it was, it was unbelievable. There are really no words for what it was like, that’s, i, i I feel so, uh, boring talking about it.

I’m like, like, it is fantastic. It was amazing. It was unbelievable. But I just am like kind of at a loss for words because I cannot believe that five women say there were six of us dropped their lives and their kids and their businesses to fly to the other side of the world for me to coach them in the most beautiful city I’ve ever seen in my entire life, including, I love you New York, but Paris is prettier and what it was like to pour into them. I did one-on-one coaching sessions with them. I got the massages, we had champagne under the Eiffel Tower while eating oysters. I mean, it was, it was something out of a movie. Like, I just cannot believe that this is the business that I’ve created and the clients I get to work with. 

And that this is, this is my work.

I mean, it was spectacular. Coming off of that, I opened three spots into my 2026 Mastermind early at a discounted price that I never will offer. You know, that that’s the only time that you can get into the 2026 Mastermind at that price. All three of those sold out within, you know, a few weeks after coming back from Paris. I just like, I just can’t quit you guys. It’s unreal. Um, my passive funnels are more profitable than ever from some recent tweaks that we’ve made. 

It’s just amazing. Um, and September was the highest cash month I’ve had in my business since becoming a mother. Four years ago at 80 k in cash through a trip to Paris through a getaway with my husband through and through a week of that, a week in September, I was solo parenting. That’s the other thing. I was completely alone with my kids.

And frankly, I kinda loved it. I mean, my husband doesn’t travel that much for work. I think it would be harder for me if he traveled a lot, but he doesn’t. So the few times a year he’s gone. I just like to kind of clear my schedule and do as much as possible with them as I can. We went to the Met, we had extra ice cream, um, growing up when my dad traveled to work, which there was a span where he did a lot more than my husband does. My mom’s tradition was, we’d always have breakfast for dinner. 

And, uh, I thought that’d be my tradition with my kids, but like, they’re not huge eggs fans. So I’m like, no. So instead what we have kind of naturally evolved into is listening to Christmas music while he’s gone because he loves Christmas, but will not tolerate it before November 1st even then he’s like, can we please wait?

And I’m like, no. So we listened to that the whole time and like it was just so great. And, uh, my youngest son, I found out I was pregnant with him like two days before Christmas in 2023. Um, it was like the best Christmas present ever. It was a crazy story. I mean, I took five negative pregnancy tests before I got a positive one with him. It was nuts. 

So the day that I finally got that positive one, um, yeah, it was like, I think it was either Christmas Eve or Christmas Eve Eve or something. And that song, Merry Christmas by Elton John and Ed Shean. I don’t know if you guys know what I’m talking about, but it was very, very popular that year. I think it came out that year. And, uh, we just listened to it over and over. So now every time I hear it, I just remember getting that test and realizing that this little baby was on his way and just feeling so grateful.

I also, when I hear the song, I just can taste Sour Patch kids in my mouth ’cause I was so nauseous . And so that’s what I’d eat. And some of your pregnant moms can probably relate to those just clear cravings that you just go right back to. But anyway, yeah, I was alone as a solo parent for the whole week. 

And I think that’s another thing. I think it’s easy. I think people look at me and think that, you know, I I must be able to do all this because whatever, you know, we, I have my husband can help me a lot or because we have more childcare or whatever, it’s not, I was completely alone and I was still able to do this. So you can redefine your year. It is not too late to set your intention differently. It is about deciding that you are not here for your own victim story.

And it is about choosing a different way to go about this. So let me outline four things that I think really made a difference in the change of this. And this is just a random list. Like there’s no rhyme or reason behind it. Some of it is strategic, some of it is mindset, some of it is, um, just, just things that I thought helped. 

I mean, I can be very specific with what I did. I decided, okay, I’m gonna figure out how to start sleeping through the night. I think I had just been in this mindset for, so for a year that like naturally I just would, he would just drop it when he’s ready. I can handle it, I’m strong, blah, blah, blah. Finally, I was just like, we have to figure this out. 

And so I said, one, okay, once I’m starting to sleep through the night, I’m gonna get up between four 30 and five every single morning no matter what, and I’m going to work out before my kids get up no matter what.

Um, and they get up at like 6:45 and my husband agreed to wake them up so that I could work out until seven. And I just said, okay, if this becomes too much, you know, if there’s a point in time where I’m just like, man, I’m so tired, or like, I need to sleep in or whatever, don’t, don’t, don’t. That’s the honest truth. Don’t until 90 days are up. 

Now, I will give this a little asterisk that I, uh, exercise in sync with my cycle. So like, I’m not going on seven mile runs when I’m on my period. I’m not exhausting myself in that way, but I, so, you know, you can, you can have a, a a, a doable medium with yourself where like the things that you’re doing are still possible for your body. And not like going to run yourself ragged, but just keeping that promise to yourself of like, I’m gonna get up at this time no matter what.

It doesn’t matter if it’s the weekend. It doesn’t matter if I’m tired, it doesn’t matter if I wanna snooze. It doesn’t matter if I don’t think I have work to do, which is never the case, just do it and then work out every, every day. 

Even if, even if working out means going to a yoga class or working out means going and sitting in a sauna or working out just means, you know, a stretching and probably one day a week I won’t like fully work out and I’ll just kind of rest my body, but I’m still up early and then taking time for myself until seven or so. 

And I just was like, I’m gonna do this no matter what. And I also really cleaned up like my energy and mental clutter. Um, I took social media off of my phone, which I don’t usually keep it on anyway, but just really making sure I wasn’t mindfully mindlessly scrolling.

Um, even when I didn’t really feel like it just choosing to listen to like motivational audios or motivational books, um, or, uh, entrepreneurship books whenever I had my headphones in instead of just like random music. Like just really having these habits that kept me in a, a positive and motivated mindset that came from habits that didn’t come from like, inspiration.

 You know, that’s the worst thing people do is they like get so inspired. So they wake up early a few days, they, you know, start on, they work out for a little while, a few weeks maybe they start whatever they’re doing in their business and then the inspiration fleets. That’s the truth. 

And I think a lot of people online like to pretend that like you just need to follow your bliss and do what your inner guidance is telling you all the time. And I, I think that that gets conflated.

I don’t think that’s bad advice, but I think it gets misconstrued to assume that that means you should just pretty much do what you want every day. 

And if you don’t have habits in place that support your ability to do that, you will never really make any progress. Like, you’re not going to just want to work out every day. You’re also not gonna just want to work every day. 

But if you have those things in place, those things that, you know, set your up, set yourself up, then, then sure, like when I sit down to work, if I’ve already worked out, if I’ve already gotten up early, if I’ve already done what I know is important for the day, then by all means I can kind of do what I want. But like, you do need to have those markers in place, um, in order to, I’m just writing down a note I wanna come back to in order to make that work.

So that’s what I’ve been doing. It’s been working beautifully. I’m in the best shape that I’ve been in since I ran the New York City Marathon in 2023, right before I got pregnant with my second son. Um, not really sure about the weight situation. I tried to lose weight for a little while in August, and then I was like, I’m over this . I actually did exactly what I just told you not to do, where I like, was really inspired for a while. 

And then I like, it’s not that I actually lost inspiration, honestly, what happened was I did a staycation by myself, which was part of our plan to get my youngest sleeping through the night I did one night away. I did some journaling on what I looked at like my values and what was most important to me right now. And after I kind of zoomed out and was like, okay, here are my values and motherhood, here are my values at work, here are my values as a CEO, here are my values of my marriage on, not one of them said I value losing five pounds.

Like it, I just don’t actually care that much that’s why I did it. It wasn’t because I, you know, lost the team, um, with the things I care about. You do, like discipline will win over inspiration, which is why you don’t have to be so disciplined that you never listen to what you’re feeling or wanting to do in that moment. But you do need to have habits set up to support your ability to listen to your intuition and, and your inner guidance at that moment.

 Okay, so that’s what I’ve been doing. That’s kind of what this looked like. Now let me talk about the five things that I think worked really, really well for me. The first thing is that I ruthlessly started outsourcing. So I’ve always been a big fan of having people help me do things and being pretty protective of my time.

But I took it to a new level in August because I feel like part of my victim mindset was coming from like, I just can’t keep up with everything. Too much is on my plate. And it was like, okay, if I want more out of my life, if I wanna continue achieving bigger things and continue growing my business and continue being a good mom and maybe even having another kid one day, we’ll see God help me. Um, I’m like, my responsibilities aren’t slowing down anytime soon. 

If anything, they’re going to be higher. So what should I be doing with my time? What are the things only Leah can do? There’s, there’s really only three things that I should be doing, I guess maybe four. The first is being a mom that is the only, I’m the only one who can mom. That doesn’t mean that I’m anti-child care.

We have babysitters come several times throughout the week for a few hours here and there to help out. And I definitely believe in that time and it’s definitely helped me grow my business. But for the most part, momming is a huge priority of mine and it is not something I’m comfortable completely outsourcing. The second thing is the two prongs within my business that only I can do, which is first be a CEO, meaning delegating things to my team, strategizing what we’re doing ahead, planning visioning, actually running a business. 

And then the other thing within my business that is the third total thing is client work. I do have assistant coaches and in some of my programs people, they do run those things for them and I do have them help me with things. But for my one-on-one clients and my mastermind clients, um, and my mini mind clients, I am the main coach in that.

And so I do need to spend time every single day working with my clients. And then the fourth thing of course is self-care, marriage. You know, things that are important for me personally, which are just things like for me, making sure I exercise daily and just doing things for myself like I’m going to death becomes her on Broadway tonight. Super excited. Um, going on weekly date nights with my husband, even if it’s for 90 minutes. We are big fans of the 90 minute date sprint. 

Okay, what is not on there? Laundry, cleaning my apartment, putting laundry away, meal prepping for my kids, running errands, returning things, opening Amazon boxes and putting things away. Um, walking my dog, who I love dearly. Like, it’s not that I think I’m above doing those things, but it, I just realized it absolutely does not make sense for me to do them.

And I, and a hill I will die on is I do not understand why. It is more normalized in our society to like outsource childcare. Like daycare and nannying is so normal, but moms still expect themselves to like do the housework, like to cook and to clean and to do laundry. And it’s like literally anyone, anyone a 15-year-old could do the laundry, could um, you know, meal prep for you. 

That’s what we do. We have a high schooler come by once a week and she makes the kids lunch for a week. She also does a bunch of meal prep for breakfast for them and snacks and, and she’s like excited to get paid for it and listens to a podcast in our kitchen and does it for a few hours. And that’s it. Like anyone could do that, but only you can mom. 

Again, this doesn’t mean that you shouldn’t have childcare if that was what works for you, but I do think it’s a really twisted thing in our society.

So now I have, I upped our cleaners from coming once a week to twice a week. I have a house organizer come once a week and she manages things virtually for us as well. And then I have, um, the high schooler come once a week and do meal prep and stuff around our apartment and she empties trashes and stuff. She just basically does chores for, uh, for that time as well as meal prep. Um, and then I do have babysitters come here and there, but those are like, it just, it helps me to know that housework is just not on my plate. 

You know, I think that as a mom, that’s one of the biggest mental clutter things that we could just really do away with if we were okay. Outsourcing on the work front, I, um, uh, promoted my longtime assistant, Danny to be my operations manager, hired a new assistant Lauren, which is extremely exciting.

She’s doing a fabulous job. We hired a web designer and we rolled out a new program of ads management. I’ve been helping my clients with their ads for a long time. And so I brought on a, uh, actual ads manager to do that on a deeper level so that my clients can have someone like co do their ads with them, which is a game changer. 

So grew the team and then really outsourced within my house. So that was one, this is getting so long, so I’m gonna try to speed it up a little bit, you guys, I’m sorry. So that was one outsource ruthlessly and fiercely and unapologetically. Two is, this is a mindset shift that will blow your mind if you’re not thinking like this. 

And I do not understand why it is not talked about. People think having an abundant mindset means that you just assume you’re always the exception to the rule.

You’re gonna do a launch to 500 people and you know, the industry standard is one to 3% of them buying, but you’re abundant mindset tells you that you’re gonna be the exception and 3% of them will buy, 4% of them will buy, 5% of them will buy whatever the case may be. This is where people are killing themselves, okay? 

My abundant mindset is the opposite. If I am planning a launch and I have 500 people on a list for it, and I know the industry standard is one to 3% of them are going to buy, I am going to assume that only 1% is going to buy so that I get 1500 people on that list. So I spend the money to over plan for the people that I’m launching to so that I have more irons in the fire so that I can fail.

That is the abundance that we’re going for. Like in the first situation, you thinking you’re the exception to the rule sets you up for at best case scenario, sure you meet your launch goal because you’re meeting your insane exception to the rule philosophy.

 At worst you spiral because I don’t know, you had a launch the same as most other people where a much smaller percent did, and then you’re not hitting your income goals. Maybe you overspent on the wrong things because you assumed things would go differently and you feel crappy about yourself for really no good reason. Whereas if you flip it in my situation, and this is where people, they’re like, I wanna sell, but I have a small audience, grow your fricking audience. That is a scarcity mindset to believe that your audience is not big enough or that they should all be buying from you.

Spend the resources, spend the time, do networking, get in front of other people’s audiences, do what it takes to grow it so that at best you do break records and then great, you have this amazing launch. At worst, you hit your goal. Like that is what I’ve really, my approach has been to all of this. There was one day in September where I had a goal that I was like $7,500 short from. 

So I sent like $20,000 out in proposals and in work ideas for people and in sales and you know, I didn’t expect, it’s like I didn’t spend $7,500 worth of proposals. I sent out two 20,000, right? So, and that, that’s not a scarcity way of thinking. To me that’s abundant. That’s like, there’s so many things out there. There’s so many, there is so much money to be made out there that is, there’s so much money to be made out there.

I’m gonna make a note about that too. Um, and that is a very easy, much, much more productive way to think about it with that. The fun little quote that I wanted to say. If you’re struggling financially or if you wanna make more money, or if you, you know, are feeling like this has been a hard year or, or where is the money that you’re looking for? Play this fun game with yourself. Like kind of treat this playfully. Ha use this catchphrase and see what comes up. Who has my money? Who’s got my money? Who out there has your money? 

Okay. You know, who has your money? The person who needs your problem solved so badly that they will move the heavens to pay for it. Or at least find a way to pay for it even if they’re not fully moving the heavens. And a big thing people don’t do is really evaluate how badly people need their offer.

Like if someone out there does not have your money, right? Because someone out there doesn’t really need what you have, that is what you need to look at. Not your marketing, not your, um, you know, not your strategy, not your funnel. Like literally the core of what you’re offering is the need there. Is the problem needing to be solved? And if it is but still no one’s buying, then is the messaging. Is the messaging good? 

Which brings me to point number three that I think I really have done well over the past two months. People are not, they’re losing the art of entrepreneurship. It is way too focused on science. It is very easy to lay out what you think your business needs from a very practical funnels based perspective. While I need a lead magnet. And if I have that lead magnet, then it will go to this sale thing.

And if that sale thing works, then someone will buy something higher and I need to run ads to it. And that’s my business. And if I’m not and I’m trying and I’m posting on Instagram and I’m, my ads are running and it’s not converting, why isn’t it converting? 

Well, it’s not because of the tech stack, it’s not because of the system, it’s because of the art of it. It’s because of the messaging. And people don’t like working on this because it’s nuance. The science piece is easy. It’s easy to put things in a tech stack, you can just check it off. It’s easy to set up a funnel, you can just check it off a list. It’s like, it’s very, it’s like the math of business and the English, the actual language, the connecting is the harder part. 

But that’s why people work with me because I help them bring the art back into it.

Especially if you’re someone who naturally has that sort of type A checklist brain. Um, this can be really hard work to know how to do on your own because you don’t really know where to start. It doesn’t really have this satisfying like beginning versus end that other things do. It is the most important thing. I mean, the crux of my business model that’s working so well right now is I want, it’s two things. 

One, I have very clear messaging and a very good understanding of what people want and need right now and what I can do for them. And then two, I have automated funnels that talk about it to people on the internet all the time. Alright, the fourth thing is work in sprints. I already talked about that, so I’m not gonna go too deeply into it, but just I think that the anti hussle stuff is killing people.

Like killing people’s dreams. You know, I know that people don’t wanna burn out because they’re mothers, their wives, they have people to look after, after they wanna look out for themselves. They don’t wanna build a business that’s not sustainable. I get it. 

And if you’re working at exactly what you think you can handle, which is just sort of like the average amount of work a person can do, you will get the average amount of results that people get. Okay? Do not be afraid to push yourself for a little while. It doesn’t have to be long. 

Like I said, my 90 days was my rule of thumb. Um, and then you can reevaluate even 30 days. Just give yourself a sprint and see what you can do. And if you can’t keep up with it. Fine. You know, not everything is meant to be kept up with, but sometimes you need a push to make the difference.

Then the final tip I wanna go, I wanna give that is strategic, is recognizing that people need and deserve to get to know you before they buy from you. Do not think of your marketing channels as you having a megaphone and everyone else just listening. That is gonna be really frustrating for you because you need to have two-way conversations. 

You need feedback from your audience, whether that’s DM conversations or sales calls or paid calls that they do, or, um, you know, uh, surveys that you do. Or just emailing back and forth or send them a loom video or ask them to send you one. Like there has to be a two-way street to this for it to work, for the connection to be built. 

And I think people are so worried that if they do something like that, they won’t be able to grow at all.

Like, don’t worry about scaling until you have something to scale. You know, and this can work so well if you really tap into ways for people to get to know you easily. Like something I did that just kind of came to me, I didn’t even have the wherewithal that it would be this successful when I created it as I did something called Hot Mom August. 

It was something that just came to me when I was kind of going through this metamorphosis. I talked about where I was like, I am feeling the itch to be more inspired, to dare to dream again, to revisit the part of myself that had such big visions for my life. 

Like, where is she? She’s in there, let’s wake her up. What other moms need that, you know, what other moms need that reignited like, between the diaper changing and the school pickup and the packing lunches and you know, the, the decisions that you’re doing all the time, you can lose that easily.

So I put together this fun kind of month-long challenge. It was very inexpensive. It was $297. I think we ended up having like almost 20 people sign up. We had such an amazing comradery, such great chat, such great, um, energy in there. 

So much support around there. It was so fun and it was such, it brought so many people that had never worked with me into my world, many of whom became those one-on-one clients or those new mastermind clients. So, and, and I didn’t, you know, I didn’t even have like that, um, intention with it when I started it. I really just wanted to say, how can I, um, elevate this part of my work that I think people need right now and do it in a way that is easy for them to say yes to. If I would’ve made that $2,000, if I would’ve made it a whole bells and whistles launch, I don’t think it would’ve been the same.

Think of ways that are like low hanging fruit for people to get to know you better and connect with you. Um, they deserve it. You know, I think people, if they’re gonna work with me one-on-one or be my mastermind, I want them to know me. I want them to feel good about working with me and my style and how I think and how I approach all of this. Um, it’s, it’s something that I feel really strongly about. 

And don’t be afraid to make the price a little lower than you would think for something like this. ’cause it’s, that’s not the point. The point is not for it to be a money maker, it’s for it to be a trust builder. Um, a way to connect, a way to really cut through the dehumanization that is on the internet right now with AI and just the simple saturation. 

Okay. Talked about a lot here. I hope that this was helpful for you guys. 

Please reach out to me if you listen to this. I did a workshop on this that, um, was amazing, but it was only live. So this was kind of a follow up that I wanted to do. And, um, yeah, I’d love to hear from you. Please message me on Instagram if you listen to this or email me. Thank you so much for taking the time to do so. Happy October and I’ll talk to you soon.

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