October Recap
October is my favorite month of the year, and this October was no exception. The perfect fall weather, my wedding anniversary, and lots of fun business wins! With it just shy of $70k, I’m so proud of what this month turned out to be while being so hands on with my kids, solo parenting, traveling, and soaking up the fall in NYC.
October Business Highlights
Opened my 2026 Mastermind
Enrollment for my 2026 Mastermind opened this month and it’s over half way full already! Coming off the high of Paris, it’s so exciting to see what’s coming together for 2026. We have a mix of returning Mastermind members as well as new ones who have already enrolled. I love pouring everything into my Mastermind and am so proud of the program that it is. So much still to come next year!
You can learn more about my Mastermind here >>>
Traveled to LA for Maria Wendt’s Event
In alignment with my recent intention of spending more work time OFF Zoom and in rooms/ connection with people, I decided (somewhat last minute) to go to Maria Wendt’s event in Orange County. I coupled it with an intensive in Laguna Beach with a longtime client and close friend, and it was a great California trip!
Maria’s event was helpful and inspiring, she did a great job and you could tell how much detail went into the planning.
My biggest takeaway from her event was to stop making excuses for not posting on social media daily. I’ve never had an intrinsic love for social media, and haven’t really “needed” to post daily because I have such a great ads strategy, which grows my audience fo me. But Maria is right in that you don’t have to like social media, you just have to do it. It’s your job!
Host 3 Intensives + 1 VIP Day
Aligning with my current focus on more in-person work, I hosted three intensives and one full VIP Day in October!
Two of my intensives were hosted at some of my favorite restaurants in NYC. They were productive, focused, and my clients walked away with full funnels cleared up and ads strategies that can otherwise take a month to back and forth considering.
One intensive was in Laguna Beach, which was really special. This was with a longtime client who is now a new mom, and it’s such a gift to support my clients through seasons of life.
My VIP Day was an epic NYC fall day with another longtime client and friend. It was a Gossip Girl meets Gilmore Girls type day, with fall coffee drinks in Central Park, a long, productive lunch with several new strategies formed, and a really special moms night out together.
October Life Highlights
My Wedding Anniversary
My husband and I celebrated six years of marriage this October! In our six years married, we moved from NYC to Miami unexpectedly (because of the pandemic), realized we were NOT Florida people and fled back to NYC after a year, came back with a souvenir (our first son in my belly), became parents, my husband started a business, had our second son, moved apartments, and here we are. Oh, and we became dog parents to our sweet Ruby in the mix, too! We’ve lived a lot of life together but our strong and joyful marriage is truly the secret weapon to my business success.
Fall traditions
We love October as a family and this fall was no exception. We love seeing the decked out houses on our daily walks in NYC. The annual trip to the pumpkin patch. The insisting on wearing Halloween costumes at breakfast for weeks at a time. The decor around our apartment.
A Week of Solo Parenting
My husband doesn’t travel tons for work but he does here and there and he did this month. This is all the more reason why having my leveraged business model is so important.
Income Breakdown
Please note these percentages are estimates, not exact.
Private Coaching- 33% of revenue
I currently have more private clients than I have in years! In August, I opened up five private coaching spots and filled them so a bigger percentage of my income has come from this than usual.
Mastermind- 33%
I am SO excited for the women that have enrolled for 2026! Only 3 spots left. Learn more and apply here.
Passive + low-ticket products- 20% of revenue
My Passive Park Sales system continues to be a staple in my business. Not just in revenue (as you can see it’s not the highest at all), but in lead generation. I’ve also noticed an uptick in my passive sales from my most recent batch of creative that I’ve tested in the ads.
Group/support coaching + DFY- 14%
A small but very leveraged stream of income is the coaching done by my amazing support coaches. I recommend considering this if you want to scale a service but aren’t sure how to clone yourself!
Thoughts from October
This fall has perhaps been the best fall of my life. And I always love fall- so this has been extra amazing.
My business is on fire. September was a record-high month since becoming a mom that was just shy of $80k. (Although, ThriveCart now reports it as a $100k month, which is wild! I haven’t actually dug into the numbers to figure out what’s right lol.)
October didn’t beat September which is totally fine. It’s still a large increase from my longstanding average of $50k.
But it’s not even the financial amount that makes me most proud of my business right now.
It’s the impact I’m seeing amongst my clients.
I’ve been pretty publicly critical of ChatGPT (kind of on accident, I truly have no issue with it and there’s plenty I use it for and love it for). But I do think this lack of humanity is plaguing the glorious reality of having an online business right now.
I don’t write any of my emails with ChatGPT.
I didn’t use ChatGPT to write this, at all (and I’m sure there’s typos to prove it).
And I don’t have absurd rules with my clients about how many questions they’re allowed to ask me, what hour they can contact me during, and only being available on certain days of the week.
As a result, this month, I…
- Hosted FOUR in person intensives (three in NYC, one in Laguna Beach). One of these was with a fabulous new client, but the other three were with clients I’ve worked with since 2018, 2020 and 2023 (!). I’m so grateful to be able to support these women and mothers in the longterm like this, and how much I’ve seen then transform their lives is incredible.
- 70% of my 2026 Mastermind so far is returning clients. Some of them are returning Mastermind members (one member just signed on for her fifth round!), and others have been clients in other programs, but are now ready for the Mastermind.
In an environment where quick wins and obsessions with scaling seem to be the constant conversation, I’m very proud that my business is growing through human connection and results that speak for themselves. I love the scaling convos too, but at the end of the day, businesses are about helping people and that’s been a bit lost.
My takeaway?
Put away ChatGPT.
Put away the non-human parts of your business (like evergreen webinars people can’t pause…)
Put away the “how little can I work” olympics.
Be human.
Share your story.
Share your values.
Share what you disagree with.
Have clients that you (gasp) feel comfortable giving your phone number to.
Or that you’d actually enjoy spending time with.
These things are the foundation to the core of business: impacting people’s lives.
