Tanya Neufeld is the founder of Make The Move, an international consulting firm that supports young professionals in moving abroad to Dublin’s bustling and growing tech scene. Within six months of thinking of her business idea, she was generating thousands per month in income, all from her side hustle.
In this interview, you’ll hear:
- Tanya’s biggest piece of advice to someone wanting to boost their side hustle income
- How she went form $500 per month in side hustle income to $5,000 in under 6 months
- How she’s constantly serving her biggest vision, even WITH fear that comes with it
- Where to find out more about her and all she does!
Listen to the Podcast Episode
Transcription of the Episode
Leah: Hey everyone. Welcome back to your biggest vision. I am your host Leah, and I have, I guess I don’t even know where to begin introducing her today. So her name is Tanya Neufeld and she is the founder of Make the Move, which we will talk all about in this interview. She’s also one of my clients, she’s one of my highest performing clients. She is an alum of scale your side hustle, my signature program and most importantly, she’s my best friend. We’ve been best friends from college. We went to New York University together and have been best friends ever since. And she’s a bridesmaid at my wedding in October so she’s many things but mostly she’s here today to talk to us about her vision and everything she’s done to make so many amazing things happen in her life.
Leah: So before we get into hearing from her, I just want to do a short introduction. A short professional bio about her. She is the founder of Make the Move, which is a consulting company that works with young professionals around the world to make their move to the tech capital of Europe, Dublin, Ireland. She has a professional background in digital marketing and a love for entrepreneurship, both of which have contributed to the stunningly quick growth of her business. Tanya is a graduate of NYU and made the move herself to Dublin from New York City three years ago. So, thanks for being here Tan.
Tanya Nefueld: Thanks so much Leah, I’m really excited to be on your podcast and first of all, congratulations for launching that. I know that’s been a big project under the veil of everything that you’re doing. So it’s really exciting to be on here with you and talk about my biggest vision, because I know it’s very similar to yours and great to be able to share this along with all the things we share.
Leah: I know, it’s pretty amazing.
Tanya Nefueld: I used to read Vogue front to back. I even wrote Anna Wintour a letter telling her how I wanted to be editor in chief of Vogue. I used to watch every fashion show ever and like earmark my favorite shows and like write faux reviews like they would have on style.com. That was my ambitious vision as a probably like 10 to 16 year old.
Leah: Love it. So you go to New York.
Tanya Nefueld: Yes, I do end up doing that.
Leah: Okay, so how was that? Walk me through like did you like New York and you felt that part of it? When did your career kind of shift?
Tanya Nefueld: Sure. So I grew up living all over the place between New York, Switzerland and Argentina. So I had never actually spent that much time in New York but I just knew that’s where I needed to go. So 18 years old, fly from Argentina there and I had like left behind the kind of desire to for the fashion design after doing some internships and business and noticing it was a little bit vapid for what I wanted in my career, not to insult anyone in fashion, but just personally for what I wanted. And you know, going to college in New York is tough, as you know, like, you get there and everything’s really expensive, and you’re trying to juggle the overwhelming nature of the city and all the things you can do, and trying to study and develop who you are in a city that like, definitely knows who it is. And so I wasn’t really sure what I wanted to study. So I went to the individualized school study within NYU mainly because I didn’t want to study math and ended up studying essentially, American study. So literature, sociology and history, but I didn’t, I still didn’t really know what I wanted to do. Like I thought I wanted to be a journalist maybe. I didn’t want to go into academia. And I was working a ton, and I loved that. So, I worked seven days a week through most of college and I did summer and winter classes so I could graduate in three years because I was like all I really realized was I loved working. And I just would stack my classes Tuesdays and Thursdays, so I could work as much as possible. I had a full time job and a part time job during my senior year of college, it was just like, let’s do this. Let’s get this done. But then when I graduated, as you remember, as you were by my side.
Leah: We literally graduated next to each other for the record, we have pictures. Okay, continue. Sorry.
Tanya: I was also in a pre-law track with you. But then when I graduated, I wasn’t sure that’s what I wanted either. And I think so many people feel this way. And like, even if you’ve studied something and you feel kind of like, okay, I spent three or four years on that, you know, who am I to throw away, you know,Tanya Nefueldoney that myself or my parents invested in my education to pivot and do something else. So I felt very unsure and it just happened to be that someone I knew had started working in a media agency and said he was learning a lot of interesting skills. He told me a little bit about it and, you know, advertising in New York is huge. I think there’s a lot of 20 somethings kind of having a really fun, boozy, boogie lifestyle in that space. And my brother had some context, so that’s how I landed my first job. But I wasn’t too in love with it, or whatever. I wasn’t sure that it was going to be my life career.
Leah: Right. Right. And you didn’t go to NYU for marketing, or…
Tanya Nefueld: No.
Leah: No, I feel it. Right. So much of that relates to my story. And so you, in my eyes, I mean, I know that advertising was going on for quite a while, especially digital advertising. But you did get in a pretty great time because you really do know so much that so many people want now.
Tanya Nefueld: Yeah, and I started and I really had no idea what I was doing. My second agency job landed me working on Estee Lauder. And it was when Facebook ads were just rolling out. So the people I worked with, we helped launch the first Facebook ads for Estee Lauder. I actually worked on a team that wasn’t specifically on Facebook ads. But I loved what they were doing. I think this is where I first started seeing that I needed to follow my own gut and my career versus like, what people around me were doing. So the team I was on was fine. It wasn’t like tough work or anything, but I saw what the social team was doing and I thought it was so much more exciting, because like, the Facebook platform is changing every day. It was so new, it was a time let’s see, it was probably 2014 or 15.
So Facebook was still like, you know, huge in our everyday lives, like nowadays, you know, some people our age are a little more Instagrammy and whatnot. And so it was quite revolutionary. So I reached out to the manager on that team because I would work with her and I asked her you know, I know you’re hiring for a senior position on your team and I’m you know, only nine months into this other role and more junior but, you know, would you consider me for your team? And she said, “Yeah, I love your work. I can’t hire you into that senior role, but let’s talk”. And from there is when I realized like if I got off the regular track which was like I would have gotten a promotion in three months that I stayed in that role and at that time being, you know, kind of entry level in New York City that would have been a huge deal but I decided to take a step back and do a lateral move and delay a promotion probably by another year or so to work on something more interesting that seemed to me, a little bit more like it was going to develop my skills more. So I got that role, and if I hadn’t done that, I would not be where I am now. I would not be working at Facebook in Ireland.
Tanya Nefueld: So I made that decision kind of without much planning like I wasn’t like I” know Facebook ads are the next big thing and I’m going to invest my stock”, I was just like this seems right and and that’s when I realized I needed to kind of block out a lot of what you know, older family members or even older siblings and what other friends in different industries were saying of like, what to do and how to succeed. And like, I just started realizing like, the more you block out some of that noise, like “top 10 career moves to make from BuzzFeed” and the more you kind of just zoom in on like the quiet you can find in your mind, it will guide you down the right path. As long as you’re focusing on your strengths.
Leah: What beautiful advice and so this is a good segue into what I want to ask you about next. But it sounds to me like one of the ways you continue to keep your vision alive, even when you’re not quite sure what it is, is you follow your gut, you listened to yourself.
Tanya Nefueld: Definitely.
Leah: And so, then you moved to Dublin.
Tanya Nefueld: Yeah, so, I worked in advertising in New York in that social role for another two years. So I’d been in New York five years. And in my last year at NYU, I’d gone to Dublin for a class on James Joyce because I did a lot of literature courses as you know, and I fell in love with it. Having grown up in Europe, I was feeling a little bit restless five years in one place and in New York, and I’m like the urban “nine to five”, I don’t think it was for me. I grew up on a lake, I loved a slower pace, I’ve lived in Buenos Aires too. I kind of needed something different. When I went to Dublin, I loved that it was a smaller city that people are really friendly, but that things worked. And I hadn’t found that yet in my life. Because I mean, okay, yeah, New York, people aren’t friendly, but you can get anything you want, you know, Amazon Prime now in two hours. In Argentina and South America, people are really warm, and you know, everything’s quite laid back. But things don’t work, right. And then in Switzerland, where I grew up, like things worked, but they were like, stale and dry, and it was too small of a city for you to thrive and break out of a very rigid mold.
So I love that in Dublin, and I have two friends there, one of which worked at Google and I could not believe his lifestyle. We’d gone to high school together and he had done an internship there. He had no background in marketing, you’ve done an internship, he got an entry level role kind of in customer service. And he was traveling every weekend, and to Barcelona, to Paris, to Russia, to Spain. Like it was, it was incredible. He wasn’t making like piles of money and like working 80 hours a week, like people in finance, and I started realizing like, there were other options because in New York, in an urban city, you see so much of that grind right? You just imprint into your mind that I want to make a lot of money, I need to sacrifice like basically my 20’s being a slave to the job and climb that corporate ladder and being ruthless with myself and others. And seeing him and his friends at Google I realized that wasn’t the case and that’s when I got the idea in my mind that I wanted to move there.
Leah: Amazing, I love that. So you you decided that you were going to move to Dublin, even though you grew up in Europe,you didn’t know anyone there yet. You also started a side hustle, which we’re going to talk about soon. So those are two huge things I see in you as you decided you’re going to do something and then doing it. You know, a lot of people, us included, it’s not like this doesn’t happen to everyone. But we go through times where we say, we’re going to do something, and then we don’t really. We find excuses, or we put it off for whatever happens, but you really have come through for yourself. And so what do you think it is that makes you really self disciplined or that just really keeps you motivated? And what advice would you give for people that want to do something, but it’s just not happening?
Tanya Nefueld: Sure. And I always struggled with like this concept of self discipline. I grew up with, like an eating disorder. And so that was something I struggled with. So when I overcame that to me, I associated discipline with like negativity and treating yourself poorly. So I struggled to find the balance as an adult. So even though I fell in love with Dublin and decided to move there, it took me over two years to finally make the move and it happened because I was visiting like my fifth trip there since I’d first gone and a friend of mine who, he’s a badass, he works at Interpol, and he specializes in fugitives, and we were sitting there having a pint and he was like, “Tanya you just keep talking about wanting to move here, why don’t you just do it already.” And he’s Irish too. So you can just imagine, and I was like, “oh, shit”, because people don’t usually call you out on your shit and I think especially Americans less so than like, the British and Irish, they are much more comfortable calling you out in your shit. So I was like, damn. And six weeks later, I was living in Ireland. And, um, what I would say is like, I don’t think it was like, there was so much self discipline. It was just that at that moment, I realized, like I was unhappy in New York. I wasn’t loving my day to day, I complained about New York and I was like, I’m annoying myself. Yeah. And I was just thinking, you know, what do I have to lose really?
I’m educated, I’ve worked a couple of years, I can pick myself back up. I had, I had a little bit of savings to cover me like if something went horribly wrong, but I realized, like, I’ve moved so many times, like, why would this be so different? And it had been a dream of mine for so long. So I decided to just kind of go for it. And luckily, there was a position available so I could transfer from my company. And what I would say is that first one, that first move of like, moving towards your biggest vision is the hardest to make. And every one after that just becomes so much easier. So for me, like starting a business, moving to Facebook, all that stuff came so much easier because I made that move to Ireland because I upgraded myself completely and could start from a blank slate. And so for some people, it’s like leaving their career and leaving a relationship, moving, you know, moving from their hometown.
For me, making that move to Ireland and just deciding to pack up my bags and open up with a new chapter allowed me to realize that you know, you can just start with a blank slate.
Leah: Yeah, well I love that you say that the first is the hardest I always think about and trying to talk about how risk taking is like a muscle and the more you do it the better and the stronger you get, the easier it becomes in the less like strenuous it becomes. So you kind of learn to trust yourself more and learn that you can handle things more.
Tanya Nefueld: Yeah. And that’s why I advocate like, although my business is about helping people move to Ireland to work in tech. I advocate as a reset for a lot of your habits and things you don’t like about yourself or your life. And I think it’s taken me, even though I made the move like almost three years ago, I think it’s taken me that long to kind of build on that momentum and really get to the place where my life is how I want it in terms of like, how much I work out, how much time I spend with family or friends, how much time I spent at the office, versus not and it really comes from just doing something big for yourself, a lot of the rest falls into place. But it takes time. That’s the hardest piece. Like anything.
Leah: Right, you have to have patience. Yeah. So shifting toward your business. So I know that you had kind of, you know, toyed with the idea of doing something for a while you been interested in it I think it probably ties into what you just shared about knowing that you did have a blank slate, how were you going to create your life, and what did you want out of it. But the truth is from the day you signed up for my program and started your business within six months, you have completely propelled it forward. So walk us through a little bit. How did you start and what do you attribute your success to?
Tanya Nefueld: Yeah, so my dad and mom always had their own business and my brother worked with them too. So I grew up in this entrepreneurial world where, you know, we could go on holidays whenever we wanted. My parents had an office in the house and in the city. It was so great, because I grew up you know, with friends whose parents would be on long business trips, but mine were always there and I realized when I left my first agency job and got the job at Facebook and met so many really interesting and intelligent people who are pushing the boundaries of what they were doing in their day to day jobs, many of them had other projects. I realized that I didn’t have to wait until I was in my 30’s to try to figure something out. There were people who were like 24 and having meetings with CEO’s. I had the opportunity to meet with CEO’s of huge companies because I was at Facebook and I realized that there’s kind of a stigma on kind of trying to fill in the boots before you’re ready, especially when you’re young. It’s like Who am I? What do I know? I’m just like 24, you have to have 10 years experience before you do this.
But if you take that step forward, very few people actually challenge you if you do it confidently, and with the best intentions for everyone. I started realizing like I thought I would go to meetings with CEO’s to tell them about what I think they could do better with their Facebook ads strategy, and they would be like, “Who are you? What’s your title? How long have you been here? Who are you to tell me what to do?” And in reality, people that are that high up are very open to new ways of thinking and innovation, because it’s how they got there. Right? What did they start when they were 30? Hell no. Most of them started like, by, you know, joining a startup and it failed. So I think that that definitely helped me remove the stigma of you needed certain agent experience before you took a big leap. And, obviously having my day to day job that I still love, that I was very passionate about and kept me creative, business minded, helped me want to try something out for myself. I was like, look, I’m learning so much about business and marketing. Why don’t I try to figure out like with that skill set without, you know, having to sacrifice the career, what can I do on the side and you know, something I’d always wanted to do.
And I remember telling you many times I want to start something, I want to start something, like I’ve always written a lot and watching you move to Southeast Asia and be able to like, support yourself. I was like, that seems cool. Like, how can I do that? Can I even make money online? I don’t know. And what happened was, I was just kind of restless about it. And I’d sign up to an email list for a program called location rebel, which is just about like teaching freelancers, like, you want to move to Thailand and do like SEO writing. And at that point, like I was thinking quite small. So I was like, well, yeah, I’d like to just write some blogs and my free time, make a little extra money. Yeah, like, my goal was like, I think for my first month, my goal was $500 that month and like for transparency, my goal is five grand for this month, in my third month of business. Yeah. So it’s crazy. I was flipping through my notebook and I saw like, I want to make 30 bucks an hour.
I was like, Tanya you you’re so cute. Anyway, so I joined that program and it had like forums so you could see a lot what a lot of people were doing to their private forums you have to pay in. And so there are people in Bali doing this, like the guy who started it has a few different websites. And through there, I got a few writing gigs. And I realized like, I could work as much as I wanted, like at one point I was like, I think I have enough of these gigs, like, but I knew if I wanted to make like, let’s say, I wanted to go on a vacation. A few months later, I knew I could reach out to a few more people and get a few more gigs. I wasn’t writing about terribly exciting stuff. And I was like, really, is this what I want to be doing in my free time outside of work, like doing stuff that is less fulfilling than my day to day job, just for some extra cash, right? So the payoff didn’t seem quite right. But I realized very quickly, I exceeded that $500 goal that month. And like I had all these contacts with people who are building their own websites and stuff and then I saw what they were doing and I was like, well, I can definitely… like I looked at some other websites and some of their marketing and I was like, I could do better. So I was like, why don’t I you know. What am I waiting for?
And around that time you were launching, scale your side hustle. So I mentioned to you how excited I was to be doing this freelance writing and whatnot. And I had the idea for Make the Move, because I was already helping some people, right? And I was a huge proponent for Dublin. Like I actually convinced two friends from New York to move over. And I was loving the lifestyle there I hadn’t regretted it for a second. So I had bought the domain for that. And and that was it. And you told me look, like “Why don’t you join scale your side hustle and I was like, alright. And so I kind of invested in myself with the program and all I really needed, I realized was a framework and it’s like to have a sounding board of people and something to follow, a blueprint to follow and everything else fell into place and I loved the accountability.
And so with the program and like all the goal setting and everything you taught us, that was what helped me get off the ground. And so we started I forgot when we started,
Leah: At the beginning of October, you just had your domain when you came in.
Tanya Nefueld: Yeah. And so then by the end of November, I was making four figures. So that was insane to me. And yeah, and I loved being surrounded by other entrepreneurs. And I liked that it wasn’t just a blueprint and model to follow like, you hear from a lot of like mentors and coaches, that’s like fall, step 123, and then you’ll make 100 grand after your first webinar. And I’m all I’m very skeptical. So I even approached scalar side hustle like skeptically I was like, what I’m building so niche, there’s no way her model will apply to what I’m doing. Like, there’s no way. And like then I realized I had all these skills from Facebook all this knowledge and I was just like “oh” and then it just fell into place. But I needed that framework and that accountability. I think one of the most important things that you tackle in the program is fear and mindset. And really, you know, having a group of people be really open with each other, have their own struggles and success at different levels in the entrepreneurship journey, you know, from people like you who are teaching us to other people who are maybe earlier on than us and you realize you tell them you’re like, “No, no, it’s okay just take the jump take the jump” because you’re like one step ahead. And so you realize that if that’s how they’re feeling and you’re a step ahead and you see the clarity the person who’s a step ahead of you that you’re like I could never do what she’s doing all you really need to do is just like keep moving. That was the most important thing like I didn’t care if I didn’t miss I missed like, didn’t get that many Instagram followers that month. I didn’t hit that I didn’t sell any of this product I launched or that person decided not to work with me after a call. Like the most important thing I saw from anyone who’s doing well is like they just kept moving.
Every day, no matter what I worked minimum two hours on it, no matter what. And I launched a site, I rebuilt my site. And I built an email list of 1000 people. And following your model I now have, you know, almost 10 clients that I work with privately and I’m launching a group program later this year.
Leah: Oh, congratulations. Gives me chills every time even though I saw the whole thing happen.
Tanya Nefueld: Yeah. And I actually found out this morning, one of my clients from Indiana just got an interview with Google Ireland.
Leah: Congratulations, I’m so proud of you. And it’s such, I mean, it’s a thrill to watch you as my best friend, build a business but also a thrill to watch other people’s lives transform because you’re doing this and that’s like, what I think is so powerful about entrepreneurship is, you know, the mindset stuff that you touched on is when you get out of your own way you realize that it’s also not just about you, but you can help so many people, actually start things and get things out there. So it’s very easy for you and me to sit here and be like, “Oh, I’m nervous, I don’t know how put this out there”, but then you see you change someone’s life, I can see that your business is growing. And you’re like, this never was really about me to begin with. So that’s amazing. And from the outside looking in, I do think that you hit the nail on the head. One of the things that really stands out to me about what you’ve done is you are very consistent. You have to show up and you do the work even when things are hard. Even when personal tragedy strikes, even if things don’t go the way they’re supposed to. And I think that that’s incredibly resilient and hugely admirable. And do you think that that follows back to what you said at the beginning, about how you, you follow your gut and you listen to yourself and that’s like, what keeps you going and believing in yourself?
Tanya Nefueld: What I started thinking about was like, okay, the businesses that I like to have in my life that I felt like we’re adding value versus just trying to sell to me like I thought about my email list, about the stores I buy from, about like, the aesthetics I enjoy on Instagram and it was and it was about that consistency piece. Like I remember there’s a newsletter that I get that I always like to start it so at the end of the day, I go back to it. And it’s because it’s consistent. Like I know what to expect from it. I know when it’s going to come to my inbox, I know what it looks like, I know what it does, and it doesn’t do and it serves a very specific need in my life. So I was like, well, if I want to do this, for other people, I need to do the same thing. So I just followed my gut in that what I think is best for a business to do and how to serve, to follow that model, even though I could have been like, well, is what I think really the best I mean, let’s read about SEO principles. Let’s read about x and y. And I was just like, I can’t, like if I go down those rabbit holes I won’t get anything done today. I have two hours today. I could spend 30 minutes of that researching SEO or I could think about my three favorite businesses in my inbox and how I spend money with them and try to mimic what I would love to see if it was me three years ago before I moved to Ireland. Yeah, and I just followed that. I mean, it’s never perfect and you iterate and it is good to have some sounding boards but there’s too much information out there people have too much, too many opinions and advice.
So, you know, be careful who you ask for advice from and, you know, just find one or two mentors you trust and that keep you accountable and have achieved what you want to achieve. Like, there’s no point in asking somebody who’s your boss, or who, you know, he’s a carpenter, right? Give you advice on starting your own online business, for example. And so by following just like, how could I best possibly do this? If it was like just me and my opinions? How could I do that? And like being just completely honest with yourself without keeping it from moving forward?
Leah: Okay. So many nuggets of wisdom and I want to pull out. So first of all, really great advice. You’re giving that question I get asked all the time is people trying to find their voice you think about. Usually most of the time we do the kind of work we do because we were in a situation where we needed it. I know I do. Yeah, so when I’m writing an email I’m like what I have cried of happiness to have received a year ago when I was so confused or two years ago. So I love that you point out that like you can think of who you were x, y, & z years ago before your transformation and think about it in that way not having a billion mentors, I totally agree because it can just overwhelm you. So just sort of like going with who you trust and then cutting out the noise,
Tanya Nefueld: Yeah, If there’s somebody you don’t love but they give you a really good piece of advice you don’t have to discredit it just because you don’t love what they do or how they do something take what’s useful take everything that’s useful and leave everything else.
Leah: Yeah right, anything that doesn’t serve you and then the final thing one of the things I heard when I was starting out that really stuck with me about this consistency is how a brand at the end of the day, is a promise that you’re making with your audience and so if you’re not kind of keeping that promise they’re not going to trust you. Yeah so that’s why the consistency is so important and I think you just you know are so smart with how you’ve kept yourself strong in doing that because where I see people be inconsistent isn’t because they don’t want to do it. It’s because they don’t believe in themselves. They’re feeling insecure. They are letting life get in the way and you have really stayed strong with that.
Tanya Nefueld: And also just from working in digital marketing and specifically like performing advertising, I work with huge e-commerce giants in Europe. And we talked a lot about frequency and click through rates and all this. And one of the most important things is like we assume that because we tell a customer once this is what we do, and this is what we offer, this is why you should love us, that they remember that no, people are like we are a blip in a big universe, you have to reinforce that message. You have to back it up, you have to remind people and be present like I tell my advertisers you need a frequency of twice a week to drive any kind of, you know, intent behavior with your customer. So I was like, well, okay, well, that’s definitely true through any other channels. So not obviously the twice a day, but you need to be present and be consistent. So that’s what I also helped me remember the consistency piece and reiterating and showing them this is why I am Hey, don’t forget about me. I’m not here to annoy you. But if you ever need me, this is what I do. This is who I am. This is how I can help you.
Leah: I’m still here. Yeah. Amazing. Amazing. Well, huge congratulations on everything you’ve done. It’s been amazing. The same. It’s only the beginning. Which is so exciting. Okay, I have biggest vision questions for you. But is there anything else you want to say on your side hustle advice? Because I know I talk to people every day that would love to have done what you do.
Tanya Nefueld: Um, but yeah, my biggest piece of advice is like, first of all, stop complaining and just do it. This is not like the first side hustle. The thing I tried to do. I quit my first agency job trying to become a junior copywriter. It failed and I had to go and get another nine to five job. But I was like, okay, that’s fine. And then I tried to do the freelancing. I bought at least 10 domains in the last few years. I get these amazing ideas and I come up with like a great domain name and a USP, and then I’m like, “not that great” but I just love that I’ve gone and actually thought the domains out. I’ve built a few different websites and I’m like, I don’t know and so then that’s when you can go to your like mentors or whatever and be like, “okay, I have these are two, three ideas? What do you think? So just start like, just start.
And obviously you have to choose one to stick with and focus on. But, you know, if you’re like, I kind of want to get into, you know, glass blowing and, and phases like, just sign up for a class and start or like you want to start a blog, just start putting yourself out there because it’ll never be last time because you’ll you’ll learn how to use certain tools. So when I built The Move website I had already built a WordPress website before from my previous idea that I never even launched like I even bought a font for it for the logo. Never even launched it like but it didn’t matter because I knew, okay, if I want to buy a font from my logo, it’s like this. If I want to build WordPress, it’s like this. Okay. Bluehost and so now and I’m like website. Sure. cool, new domain? Alright. Like Yeah, I could do it with my eyes closed. Right?
Leah: I remember in college, you did a skincare blog and we were interviewed for the paper.
Tanya Nefueld: Oh, yes. And I when I moved to Dublin, to get to know the city, I started a food Instagram that had over 1000 followers because I just like stuck to it. It wasn’t like amazing, like I care much more about the food that like being able to take pictures. But I kept it up by posting every single day and you know, I left it behind but I learned so much from it from because and then when I launched the business Instagram for Make the Move, I was like, yeah, I can do this, right. I already know how to do it. Awesome. So stop complaining and just start with something. It doesn’t have to be your end all be all like most people don’t wake up with ideas for Facebook. You have to start somewhere. Right?
Leah: Right. Amazing. Well, congratulations.
Tanya Nefueld: Thanks, Leah. Thank you.
Leah: So my question for you was going to be how you consistently fight for your vision. But I think you’ve done a very good job answering that.
Tanya Nefueld: I would add to that, the way I keep it alive, because at first it was very much gut and going with it and the energy from that but then you have to get pretty structured when you do choose what you’re going to focus in on and what has helped me is I listened to at least an hour to an hour and a half of podcasts every day. So depends if it’s mindset or marketing or business, something like that. So I’m hearing from leaders every day, and it’s in the back of my head, and developing some kind of like journaling or reflection so that everything you’re doing is really with a purpose. So one tip, I know everyone always talks about the gratitude and the intentions all that, that can be tough for a lot of people to get into. I would say, just start with every night writing somewhere your three wins, your three takeaways or winnings from the day and the three things you have to do the next day that’ll drive you forward for your biggest vision.
Leah: Nice, great, great tips. And so speaking of what is some podcast or even some books that you really recommend or that you think have helped you during this?
Tanya Nefueld: Yeah, I love the book you recommended to us and scale your side hustle, “The Big Leap” that definitely changed my life. I read it cover to cover on like a 10 hour flight and just like poured my soul on every page so I highly recommend people read that and grab a notebook and like close yourself in a room because like it’s intense, you still like basically re-examine everything in your life that may have been holding you back or that you haven’t properly dealt with and how to actually get comfortable with being happy as your status quo and not like, little glimmers of moments between like struggling which is how we are told, you know, Western developed, nine to five life has to be. In terms of podcasts, I love David Naval, “The Successful Mindset” podcast, I love “The Influencer” podcast is another one, I just started listening to Farnoosh Torabi, “Sell Money” a lot of the same ones you recommend. Obviously, I started getting really into the space when I did scale your side hustle. But it’s like having tons of people on your team because it can be difficult in your day to day life to find people who think that way. So you get this kind of digital community by tuning into those books and those those podcasts.
Leah: Yeah. Awesome. So what are you if you had to choose one most proud of in your side hustle journey so far? Is there a moment that you want to share? Where you’re just like, oh my god, I did it.
Tanya Nefueld: Um, I think it was my first discovery call. And that girl ended up being my first client, and just how she really had no idea how to even decide to move abroad, how to do it, like, what the process looked like, and how she would ever be able to leave like a city she hated and a job she hated. And I walked her through kind of, you know, how it works and whatever instance on a free discovery call and she was like, I would have never ever considered moving to Ireland until we got off this call. And now I can actually see a path forward in my life.
Leah: Wow. Wow, that’s amazing. And so you just really felt like, thank God I started this.
Tanya Nefueld: Yeah, because I was like, I think there’s a need. But then I thought it’s so niche. Like, how many people actually want to move to Ireland? And there’s a lot, first of all, but and then I was like, but people can Google this and get it. So like, why would they bother with me? And it’s because it’s, it’s stressful to consider moving to another country and like, luckily I’ve done it many times. So I know a lot of the hurdles you can come up on and just having it told to you in a kind of step by step approachable way and like you can do this, you don’t need 10 grand saved you don’t need to be you know, have 10-15 years experience for a company to sponsor your visa. So to really kind of shine a light on what is possible for people and that like moving abroad can help them change their life and seeing that transformation happen in real time to somebody that I was just providing the service for free, was really special.
Leah: So two things I want to pull out from what you just said for those listening, number one, “too niche” is usually a good thing and it’s scary for people a lot of times they think that there’s not going to be a need or something like that. And I think one of the reasons you’ve had such success is because you have a very clear client in mind and they know when they get on the phone with you, if you can help them and you know too. So, I think that that’s a good thing for people to pay attention to. And then the second thing…
Tanya Nefueld: Yeah because the biggest threat is from you refusing to relentlessly self improve, not from somebody outpacing you.
Leah: That’s great advice. Yeah, I love it. And so that’s stuck with me always. Yeah, yeah, that’s awesome. Okay so what’s next? I know that you are doing some things with me this year. But what else should we look out for?
Tanya Nefueld: So first of all, follow us @MaketheMove.ie is the Instagram and our website is www.makethemove.ie and it’s really about global mobility. So you know, even if you’re not sure that Ireland is necessarily for you. There’s still a lot of important takeaways about moving overseas and immigration, and understanding what that can do for your life and if it’s for you and what I’m working on later this year is launching strategy consulting for entrepreneurs and small businesses who want to find the potential of their brand through Facebook marketing. So how can they refine themselves and use Facebook ads to kind of validate and test their niche or brand positioning they’ve chose.
Leah: Amazing. Well, thank you so much for sharing this with us.
Tanya: Yeah. Thank you, Leah,
Leah: It’s been awesome. All right. We’ll talk to you soon. Bye. Bye, everybody.
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