How I Made $311,120 in My 3rd Trimester of Pregnancy
There’s a moment every mother remembers—the instant that second line appears on the pregnancy test, marking the beginning of a journey that changes everything. Finding out about baby number two, during Christmas of 2023, was no exception and nothing short of magical.
(Especially considering the positive test came after five (!!) days of negative tests! Something in my knew they were wrong. A story for another day…)
Most entrepreneurs worry about taking time away from their business—especially for something as life-changing as having a baby. Will sales slow down? Will everything they built start to unravel?
I had those same questions. But in my third trimester of my second pregnancy, I contracted over $300K in sales by intentionally shifting how I sold. That income set me up for a real maternity leave, covered my team’s salaries, and let me step into postpartum without financial stress.
Let’s rewind a few months, though.
Finding out about Baby #2
I was in Colorado visiting my mom for the holidays when I found out I was pregnant. On the plane ride there, I felt unusually nauseous—my first real sign. But after five days of negative tests, I started to feel like I was going crazy. Then, early one morning, the faintest line appeared. And just like that, our whole world changed in the best of ways.
This time, much of the anxiety and fear around pregnancy I experienced the first time around was absent (which I acknowledge was a blessing from a healthy first pregnancy). Any other moms remember literally watching the second hand on the clock tick by counting down the first trimester? My business felt different, too. Passive income was no longer just an idea—it was working. My Passive Park Sales system was running, and sales were coming in consistently. (Learn how I set it up here.)
But this pregnancy came with a new challenge: I was now running my business while home full-time with my toddler. Six months earlier, I had let go of our nanny, something I had deeply wanted to do. It was a gift, but it also meant juggling everything myself—nap schedules, meal prep, playground trips—all while running a business that was pulling in $40K months.
Lessons from My First Maternity Leave
When it came to planning my second maternity leave, I had many lessons learned from my first. Mostly, preparing for a baby as a business owner is about so much more than saving up to take some time off.
It’s about pivoting your business to look how you’ll want it once you’re in a new season of life and motherhood.
I still remembered how much I hated watching money fly out of my account while learning to breastfeed my newborn. Even though I had saved up for it, it became brutally clear to me how much my business relied on me. My business, which once felt exciting, started to feel overwhelming and even like a burden.
The hardest part was realizing I no longer wanted to come back to the business I had built once I started working again. But trying to restructure a business with a baby a few month’s old? Well, I tried, but it was far from a smooth re-entry. It took several months and a lot of tears to find my new footing.
I wasn’t doing that again.
The third trimester became about saving up for my maternity leave, yes, but also building a business that supported the next season of motherhood. I set out to generate enough revenue to cover months of expenses, give myself breathing room, and make sure I could step back into a business I’d be excited about as a mom of two.
In my third trimester alone, I sold over $300K in sales. That income set me up for a real maternity leave, covered my team’s salaries, and let me come back without pressure.
Here’s exactly how I did it.
1. Got Clear on How I Wanted My Business to Run as a Mom of Two
Before planning for maternity leave, I needed to make sure I wasn’t just focused on bringing in revenue—I was building a business I actually wanted to return to. One that worked for my life as a full-time mom, not against it.
That meant cutting anything that felt overwhelming or unsustainable. I…
- Ramped up my passive income funnels so that revenue wasn’t dependent on me showing up daily. This also led into my efforts below to take away such a need for sales calls, podcasts, webinars, and other “show up” marketing strategies that I may not have felt ready for postpartum.
- Created a waitlist for my 1:1 coaching spots and closed it to the public. I knew I couldn’t hold space for a full client roster while adjusting to life with two kids. I knew that if people reached out privately or if a former client reach out to me, and I felt I could take them on, I absolutely would. But I halted the public marketing of it. It felt so good to be able to table such a lucrative part of my business thanks to my other solid income streams- this wasn’t always the case for me!
- Focused on my Mastermind, pouring everything into making it the best program I could. We got a record amount of applications for the 2025 class and our retention rate is also at an all-time high. I felt that in this season, I wanted to give my absolute all to a few containers and make them great instead of spreading myself too thin and not being able to show up fully for my clients.
- Planned out 4-5 VIP Days for the year, as a way to still work with a few clients in a private capacity, since my Mastermind only opens once a year.
- Booked out work for my assistant coach, so she could take on more clients without everything needing to run through me.
2. I Pre-Sold Offers That Would Start After Maternity Leave
I knew I didn’t want to rely on being constantly visible while adjusting to life with a newborn.
The solution? Pre-selling.
I sold spots in programs and coaching that wouldn’t start until after maternity leave. This allowed me to lock in income without committing to calls, live trainings, or launches in those early postpartum months.
To encourage clients to join within the pre-sale window, I was able to add some amazing bonuses, like an in-person retreat or bonus private coaching. I absolutely loved getting to have these intimate touch points with them before coming back full throttle to work, and it gave me a solid foundation to start with them.
My pre-sale strategy worked even better than I expected (hello $300k in sales).
I believe this because:
- There’s a myth that people won’t buy something that isn’t starting right away—but in reality, many clients loved the idea of securing their spot in advance. They wanted to plan ahead just as much as I did.
- My retention rate is very high thanks to our satisfied clients.
- Our testimonials are glowing, reflecting how effective my coaching is.
3. I Meticulously Scaled My Passive Income Funnels
One of the biggest shifts I made during this time was scaling my passive revenue streams so sales could keep coming in without me being in launch mode.
This meant:
- Optimizing my Passive Park Sales system so that new leads were coming in and converting consistently.
- Refining my ad strategy to ensure I was getting high-quality traffic without wasting money.
- Tightening my email funnels so they nurtured and converted customers automatically.
By the time I went on maternity leave, my business wasn’t just running—it was thriving. Sales were coming in daily, and I wasn’t stuck in the cycle of constantly having to sell, show up, or create content to make it happen.
4. I Supported My Assistant Coach in Enrolling Clients Before My Leave
Just because I was stepping back didn’t mean my business had to slow down. Before my leave started, I helped my assistant coach enroll new clients, ensuring they were taken care of while I was away.
This wasn’t just a way to keep revenue coming in—it was a shift in how my business operated. Instead of everything depending on me, I built a system where clients could still be supported, coached, and guided without my daily involvement.
5. I Set Myself Up for Success
This wasn’t something I figured out on the fly. I was intentional about setting myself up for success long before my maternity leave started. That meant investing in support, getting expert guidance, and giving myself the space to focus.
Here’s what that looked like:
- I booked an intensive with a business coach at the start of my third trimester to map out my highest-leverage strategies and maximize my plans.
- I hired an expert who manages millions in ad spend annually to audit my ad strategy and show me what I couldn’t see myself.
- I sent my husband and son on a weekend trip to visit his parents, giving me uninterrupted time to refine my business, focus on the big picture, and—just as importantly—rest.
If you’re a busy mom and business owner, the pivot you want is available. But it requires something most people avoid: stepping back long enough to rethink what’s actually working. Sometimes, you have to “break” what isn’t technically broken. It’s uncomfortable. It’s scary. But it’s also why most people never end up having the income or lifestyle they dream about.
